Claudia Roelofs Email & Phone Number

Haarlem, NH, NL

Utrecht Area, Netherlands

• Currently supporting product designers, teams and groups during the design process as a UI/Visual Design specialist and being able to take a leading role in this. Former role: working in the Design System team that.
• Sketch, ideate, and generate concepts based on stakeholder direction and self-driven research and creativity;
• Using team/ux-sessions to evaluate stakeholders’ needs, breaking down complex briefs to design engaging data-based design visuals;
• Iterate and validate designs/prototypes by user testing;
• Organize design meetings and design (sprint-)sessions to focus on and solve design questions;
• As a core member of various project teams involved in the development of the new brand identity of KVK and the extensive roll-out in 2018;

Zoetermeer

• Part of the e-commerce team that was responsible for design and launch of both Etam Group webshops: the Miss Etam webshop in 2011 and the Promiss webshop in 2012. Details:
• Development of the brand strategy into an online look & feel;
• Responsible for all redesign and usability efforts in the UX-project which overall significantly increased the conversion percentage of the Promiss webshop in 2014;
• Member of the team to optimize content for omnichannel brand building and user experience;
• Actively involved in upgrading the photography (both location and studio) to a higher level on behalf of the online and in-store communication;
• Worked together with online marketeers, social media experts, developers, visual designers, photographers, visual merchandisers, copywriters;

Den Haag

• Independent graphic and webdesigner & freelance DJ-activities.Details:
• Clients graphic and webdesign a.o. Comprehensive school RGO Middelharnis, Bongomatik (band), Genencor R&D retreat 2011.
• Played as DJ Moodfood solo and as a Bongomatik band member on private, business and beachparty’s and at festivals.

• Responsible for an effective and brand compliant design. Design & development of creative concepts for various brands.Details:
• Presenting convincing design; update and discuss progress in client specific projects;
• Having the lead in realization of client specific projects;
• Deliver productions from design to deliverable.
• Clients a.o. Den Haag Marketing, Ambassadeur Stedelijke Distributie, Rain Foundation, Weba bouwgroep, Haags Goud Topsport, Biënnale Kijkduin;
• Worked together with marketeers, frontend developers, designers, printing offices, copywriters;

• Responsible for an effective and brand compliant design. Details:
• Briefing and supervising product photography (SEIKO watches).
• Clients a.o. Seiko Netherlands bv (incl. sub brands D&G and Breil), Genencor Int., ZER010 fashion and conceptstore, Hoogte 80 strategische media;
• Worked together with marketeers, designers, photograph studios, printing offices, copywriters;
• Knowledge about: art direction, print, client management, acquisition.

Zoetermeer

Deliver productions from design to deliverable.

User-Experience Research Methods

2-Day Design Thinking Course

2-Day Growth Hacking Crash Course

Mhbo Effectief Leidinggeven

Bachelor Of Arts (Ba), Graphic- And Typographic Design (Evening Classes)

Graphic Design And Print