Claudia Perry Email & Phone Number

Waltham, Ma, Us

Waltham, Ma, Us

Waltham, Ma, Us

Manage the day-to-day client relationship and program management support for BUs at Thermo Fisher Scientific. Responsible for partnering with global and regional marketing teams to develop integrated communications across multiple outbound marketing channels that are on strategy, address relevant audiences, and drive to business goals. Primary pillars include exemplary customer service, marketing communications acumen, and focused project management. Work with assigned business to understand strategic plans and align on communications needs; understand and provide guidance on marketing funnel / customer journey. Provide guidance to the business on process, best practices and channel optimization. Collaborate with a wide variety of stakeholders (creative services, web, events, and external agencies) to drive development of tactical assets to support these plans, including digital and print advertising, marketing collateral, email, trade show materials, video, photography, training, etc. Be a process expert and provide guidance to the business on process, best practices and channel optimization, with an emphasis on trending digital marketing technologies. Responsible for managing a high volume of activity and prioritize activities to effectively deliver plans on time and budget. Communicate status and activities within all marketing channels. Ensure that all deliverables meet corporate & brand guidelines and quality standards. Facilitate logistical activities to support events and other business priorities.

Miami, Florida, Us

Provided strategic management and execution of a high-level event covering all aspects of the organization’s participation in its first trade show at the Association for Talent Development Conference in Orlando, FL. Collaborated with business partners and managed all phases from concept, design and development, through to execution and disassembly. Ensured that marketing materials and booth design effectively represented company’s brand image. Handled all planning and travel logistics as well as booth design, marketing communication, budget management, lead generation, and promotional giveaways to ensure a successful and memorable presentation.KEY ACCOMPLISHMENTS:• Demonstrated outstanding planning, coordinating and negotiating skill by successfully managing external vendors to arrange booth space, equipment rental, fee payment for convention booth space, and staff travel and attendance logistics.• Displayed knowledge of marketing and event trends to ensure innovative ideas were effectively represented.

Roseland, New Jersey, Us

Delivered expertise in managing day-to-day activities for successfully producing The Bottom Line magazine on a quarterly cycle. Led full lifecycle project management covering all phases from idea generation to delivery while ensuring on-time completion within budget restraints. Served as liaison between Sales, Legal and Marketing departments to collaborate on topic selection, drafting of articles, creative layout, production, printing and distribution. Partnered with content development consultants during the drafting process of each article and with Legal department for review and approval of article topic selection. Collaborated with advertising agency to ensure direction of the look and feel of all aspects of the volume portrayed the overall branding of ADP.KEY ACCOMPLISHMENTS:• Successfully spearheaded the production of the first 15 volumes of The Bottom Line magazine ensuring on-time delivery of all aspects and phases of the production process.• Demonstrated solid collaboration and relationship management experience by partnering with advertising agencies, content development consultants, print and fulfillment representatives, and freelance writers and proofreader to produce and develop the magazine.• Managed quarterly production, printing and distribution of over 40K magazines in partnership with commercial printer.• Displayed strong organizational and multitasking skill while managing various projects in a fast-paced environment with multiple competing deadlines.

Roseland, New Jersey, Us

ADP TotalSource (a Division of ADP, Inc.) – Professional Employer OrganizationLed development and execution of strategic marketing programs to support sales teams in prospecting new clients and achieving business development goals. Partnered with sales leadership to create buy-in for annual marketing calendar and promotions offered while training sales teams on effective online marketing tools and strategies. Developed relationship with advertising agency on sales support tools and advertising campaigns; and with external vendors, including print and fulfillment, advertising agencies, freelance writer and senior management to produce marketing material with strong value proposition and industry leader positioning. Increased savings and annual campaigns by migrating marketing campaigns to personalized electronic delivery.KEY ACCOMPLISHMENTS:• Increased revenue by over $23M and ROI by over 3K% by developing and launching personalized multi-touch sales campaigns.• Enhanced profit growth by increasing marketing campaign frequency from 25 to 40 per year.• Created campaign tracking tool to provide ROI and detailed results for monthly and annual senior management report resulting in approval for larger annual budgets.• Successfully supported a nationwide sales team of 450 and revamped multiple sales tools including product brochures, materials, direct mail campaign assets, scripts, business proposal binders, whitepapers, webinars and presentations.

Miami, Fl, Us

Key responsibilities encompassed Project Management of all areas within the Marketing Department, including but not limited to managing the US Marketing and Advertising Firm, Public Relations Firm, Latin America Market Research Firm, Search Engine Optimization Firm, Trade Shows, and implementation of marketing materials.Managed US marketing and advertising agency with direct responsibility on all projects. Coordinated the design and production of all marketing & collateral materials such as brochures, flyers, logos, direct mail pieces, newsletters, price list templates, etc to ensure the firm met company needs and projects were executed on time and on budget.Oversaw Latin America market research firm which conducted studies to determine best strategies for entering the Latin American and Caribbean market. Analyzed research to ensure an effective strategy and direction. Supervised and reviewed all Public Relations materials provided by PR firm. Ensured materials and press releases communicated the company’s message. Managed Search Engine optimization firm for both search rankings in the US and Latin America. Coordinated with in-house web programmer to implement changes provided by SEO firm.Assisted in Internet advertising and lead generation through online B2B e-commerce sites.

Miami, Us

Consulted with clients utilizing specific trade information to help increase sales, understand competition and make strategic business decisions.Created customized market research reports for Fortune 500 companies highlighting trend analysis, market share, brand ranking and more.Provided market analysis to clients detailing the buyers and sellers of products in their industry and how to seek alternative sources of supply.Traveled to multiple locations in the United Sates and Latin America region to train employees how to use the online product system and customize to meet their industry specific needs.Implemented and created The Datamyne system training manuals for clients.Worked with IT team to improve online product and communicate client’s requests.Managed four interns in charge of generating leads for the Sales Team.Lead tracking implementation using CRM tools.Trade show management & vendor relationship management.

Miami, Florida, Us

Official economic development agency of Miami-Dade CountyResponsible for aiding in the expansion, retention, and recruitment of major companies into Miami-Dade County with the goal of creating new jobs for the County. Accomplished the recruitment/expansion of 21 companies to Miami-Dade County with a total new job creation of 2,179 and a new capital investment of approximately $98 million to the area.Experienced in assessing, processing and implementing economic development business incentives. Acted as the liaison with County, City and State to obtain tax incentives used to lure companies to Miami-Dade County. Prepared 15 tax incentives packages and training grants in the amount of $5.2 million.Key activities entailed development and management of multiple projects, annual budget and annual program plans, hiring and training of key personnel, coordination and participation of national business development missions, participation on Enterprise Florida nationwide consultant events & trade shows, participation on local company visitations & solicitation of new membership.Created and implemented economic development training procedures for new & existing staff members; established procedures that improved quality & productivity within the department; spearheaded a committee to increase staff morale and staff community involvement.

Master'S Degree, Master Of Arts In International Business

Bachelor'S Degree, Bachelor Of Science In Finance With Honors

Bachelor'S Degree, Bachelor Of Finance

High School, International Baccalaureate (Ib) Program