Claudia Varela

Claudia Varela Email and Phone Number

International Country Manager & CMO | Tech | Gaming | Advertising Sales | Entertainment | Business Development & Growth Marketing | Inspiring leader of high impact teams | Digital Transformation | DE&I Advocate @ Ellie Care
Claudia Varela's Location
México, Mexico, Mexico
Claudia Varela's Contact Details

Claudia Varela work email

Claudia Varela personal email

About Claudia Varela

During my 20+ years working in entertainment Technology and Gaming industries, I've led, managed and inspired amazing and diverse cross cultural teams in Mexico, Argentina, Colombia, Brazil, Chile Peru, and Central America. I have a proven track record of Building from zero and leading efficient marketing and Business operations business across the region, building successful brands and developing high performance marketing, creative and Multiplatform Teams in both emerging and developed markets throughout the region with strong focus on UX (customer and user experience). Develop, promote and foster DE&I teams ensuring everyone has a seat at the table.My unique 20+ experience and expertise helped my teams to close over USD$350M revenue and more than 5,000 Partnership deals with Global and local Brands: Some examples: Coca Cola, Mc Donald’s, Samsung, Alpina (Colombia) Renner (Brazil) Cervecería Modelo (Mexico). Expert in Entertainment, Age Tech, Health & Bio Tech Gaming, Media, Technology, Consumer Products, Licensing Consumer products and Retail industries @PlayStation, The Walt Disney Co. Apple, Sony Pictures TV and ViacomCBS. Certified Coach and Mentor to my teams and LeadersWICT Board Member and advisor at (Women at Communications and Tech)Member and Advisor of Women Business Media Experts at IPADE University Mexico.

Claudia Varela's Current Company Details
Ellie Care

Ellie Care

View
International Country Manager & CMO | Tech | Gaming | Advertising Sales | Entertainment | Business Development & Growth Marketing | Inspiring leader of high impact teams | Digital Transformation | DE&I Advocate
Claudia Varela Work Experience Details
  • Ellie Care
    Chief Marketing Officer
    Ellie Care Feb 2024 - Present
    Ellie Care is an innovative age tech company dedicated to helping senior adults maintain their independence in their own homes while providing assistance when needed. Our vision is to make a significant positive impact on the lives of elderly and their families.As the CMO at Ellie Care, I am responsible of shaping and driving our Brand and Growth Marketing strategy: a) Strengthen and evolve Ellie Care’s brand identity to resonate with both older adults and their caregivers, ensuring the brand reflects the company’s commitment to innovation and care. b) Craft and execute comprehensive marketing plans that align with Ellie Care’s business objectives and growth targets.
    View
  • Playstation
    Country Manager Playstation Latam North
    Playstation Oct 2020 - Sep 2023
    San Mateo, California, Us
    Country Manager for Latam NorthAccountable for the PlayStation business operation in: Mexico, Colombia, Central America, and Peru. - Led multicultural teams in Sales, Marketing, Business Intelligence, and Operations, driving historical growth for PlayStation in Retail and Digital Platforms. - Regained historical market Share over 20% from our main competitors - Surpassed USD Million sales goal and maximized the marketing budget for exceptional outcomes. Generated a remarkable additional net profit increase, exceeding revenue objectives by 30%. Spearheaded highly acclaimed launches: God of War and Spiderman II, setting new records as the largest releases in PlayStation's history.
    View
  • Cv Consulting
    International Business Development Consultant
    Cv Consulting Aug 2020 - Dec 2020
    Owner. Business Development & Marketing Consultant | Leadership CoachProvided business & management strategies small business owners, resulting in contributing to their business growth and success.Coached and mentored 25 College Alumni & 20 lay-off Business executives during Covid and provided personal finances courses to women and College Alumni
  • Viacomcbs
    Vice President Multiplatform Branded Content Partnership Ad Sales & Growth Marketing
    Viacomcbs Sep 2018 - Jun 2020
    New York, New York , Us
    Responsible for the Launch of Pluto TV Ad Sales Business in Mexico.Ad Sales Viacom Linear and Online TV Channels. Vice President Cable & Digital TV AdSales and Growth MarketingAccountable for Business Growth for MTV, Nickelodeon, Comedy Central Channels & Pluto.com - Introduced a digital-driven strategy boosting sales revenue by 20%, client delivery satisfaction by 35%, ensuring a steady 25% annual business portfolio growth. Launched PlutoTV.com Mexico obtaining + 2M unique users and advertising revenue during the 1st 3 months. - Led amazing, diverse, talented and customer excellence driven Ad Sales, Growth Marketing teams to deliver Revenue and solutions to our partners through Multi-Platform Advertising Sales, Content Creation, Events & Business Development Initiatives with all of our Linear & Digital Viacom Portfolio: PLUTO TV, BACKDOOR YOU TUBE Channel, MTV, Nickelodeon & Nick Jr., Paramount Channel & Comedy Central for Mexico and Central America.
    View
  • Sony Pictures Entertainment
    Vice President & Country Manager Advertising Sales & Branded Content Partnerships
    Sony Pictures Entertainment Jan 2016 - Aug 2018
    Culver City, Ca, Us
    VP & GM Ad Sales, Business & Growth Marketing DevelopmentAccountable for Cable TV and online Sales, Growth Marketing, Planning & Operations and Business Intelligence for: Sony & AXN Channels.Revamped sales strategy through digital transformation, achieving a 40% revenue boost, being the 1st year to achieve and surpass revenue goal in Sony Mexico history. Increased team efficiency, accelerating delivery, resulting in doubling the client base.
    View
  • Apple
    Apple Premium Stores
    Apple Jan 2015 - Dec 2015
    Cupertino, California, Us
    APR Management & Growth Marketing Lead MexicoIntroduced innovative strategies for the launch of the first Apple Watch. Enhanced the digital customer journey in 80 Franchise stores, resulted in 35% sales increase.Successfully negotiated with Apple's Global Leadership team to implement a pioneering digital Go-to-Market strategy for retail and e-commerce stores leading to global replication.
    View
  • The Nature Conservancy
    Sr. Regional Manager - Latin America
    The Nature Conservancy 2014 - 2015
    Arlington, Va, Us
    Led a Multi-diverse team across Latin America to deliver sustainable Marketing & Fundraising Strategies that helped create a better world.
    View
  • The Walt Disney Company
    Sr. Regional Manager Advertising, Disneymedia+: Digital & Media Sales And Partnership Latin America
    The Walt Disney Company Jan 2006 - Dec 2013
    Burbank, Ca, Us
    Ad Sales Radio, TV and Digital Business Development & Client PartnershipsLaunched, Led, developed and managed Disney’s MULTIMEDIA PLATFORMS including Cable TV, Radio & Digital advertising sales, Live Events & promotional businesses of Mexico, Central America, Colombia, Dominican Republic, Ecuador and Venezuela, surpassing revenue goals every year. Developed and grew local and regional accounts for Latin America by offering unique opportunities in various lines of business such as television, online, radio and new technology to drive business growth and brand awareness.Led and coached local office teams within the region and insured that all business transactions and promotional opportunities complied with the corporate sales guidelines. Accountable for sales, promotions and sponsorship goals.
    View
  • The Walt Disney Company
    Sr. Regional Head - Marketing & Ad Sales Radio Disney Latin America
    The Walt Disney Company 2001 - May 2008
    Burbank, Ca, Us
    Managed on-air & off-air sales, marketing and trade marketing strategies for Radio Disney Latin America. Planned and implemented on-air and off-air advertising, promotions, events and targeted print/media campaigns driving new business development and market expansion throughout Mexico and Latin America.Key team member in strategic planning, development and execution of Radio Disney Latin America network in México and Argentina, Brazil, Central America & Caribbean, Ecuador, Paraguay and Uruguay.Broadened International markets, pursuing new licensees in Latin America.Developed Radio Disney brand guidelines according to Disney’s standards and procedures.Managed relationship with local marketing teams to develop and execute the brand manuals & creative materials according to Disney’s guidelines.Managed and coached local teams within the region and introduced new methods of reporting marketing & promotional activities.Responsible for on-air & off air Content Supervision.Negotiated contests & promotional deals with partners to enhance Radio Disney brand awareness and advertising sales.Launched Radio Disney’s Regional Internet site.
    View
  • The Walt Disney Company
    Sr. Regional Manager, Disney Channel & Digital Media. Consumer, Trade Marketing & Affiliates
    The Walt Disney Company Oct 1999 - Mar 2001
    Burbank, Ca, Us
    Key team member in strategic planning, development and execution of Disney Channel business operation set-up in Latin America, with strong focus in Argentina, Bolivia, Chile, Paraguay, Peru and Uruguay.Planning and implementation of on-air & off-air marketing plans, sales, PR, Online, promotional and operational strategies, launches and trade events.Brand positioning and communication strategy of TV Channels and Digital media.Trade Affiliate negotiations, development, implementation and close supervision of advertising, media, publicity, POP material and Tie - In promotions.
    View
  • The Walt Disney Company
    Regional Marketing & Trade Marketing Manager, Home Entertainment Division.
    The Walt Disney Company Jan 1996 - Oct 1999
    Burbank, Ca, Us
    Planning and supervision of marketing strategies, unit sales forecast, trade negotiations,advertising, media, publicity, POP, Trade materials and Tie-In promotions of 11 Disney licensed offices and 4 Disney Subsidiaries. Continuous supervision ensuring our partners met Disney’s quality standards & business goals.
    View
  • L'Oréal
    Marketing Manager Parfums Et Beauté Division
    L'Oréal Dec 1994 - Sep 1995
    Paris, Fr
    Marketing Manager for 3 Luxury Brands: Armani, Lanvin and Paloma Picasso Parfums and accessories.Responsible for the launch and management of the mentioned products into market.
    View

Claudia Varela Skills

Advertising Sales Digital Marketing Television Advertising Strategic Partnerships Digital Media Partnership Building Product Development Brand Management Strategy Business Strategy New Business Development Partnerships Entertainment Digital Tv Sales Business Development Integrated Marketing Online Advertising New Media Strategy Marketing Trade Marketing Brand Awareness Brand Development Digital Strategy Online Marketing Marketing Strategy Product Management P&l Management Management International Marketing International Business New Media Marketing Management Mobile Marketing Social Media Marketing Affiliate Marketing Marketing Communications Social Media Streaming Media Strategic Planning Public Relations

Claudia Varela Education Details

  • Iae Business School
    Iae Business School
    Business Management & Finance For Non Financers
  • Universidad Iberoamericana, Ciudad De México
    Universidad Iberoamericana, Ciudad De México
    Graphic Design

Frequently Asked Questions about Claudia Varela

What company does Claudia Varela work for?

Claudia Varela works for Ellie Care

What is Claudia Varela's role at the current company?

Claudia Varela's current role is International Country Manager & CMO | Tech | Gaming | Advertising Sales | Entertainment | Business Development & Growth Marketing | Inspiring leader of high impact teams | Digital Transformation | DE&I Advocate.

What is Claudia Varela's email address?

Claudia Varela's email address is cl****@****ail.com

What schools did Claudia Varela attend?

Claudia Varela attended Iae Business School, Universidad Iberoamericana, Ciudad De México.

What are some of Claudia Varela's interests?

Claudia Varela has interest in Children, Social Responsibility, Kitesurfing, Environment, Education, Poverty Alleviation, Photography, Sailing, New Technologies, Disaster And Humanitarian Relief.

What skills is Claudia Varela known for?

Claudia Varela has skills like Advertising Sales, Digital Marketing, Television, Advertising, Strategic Partnerships, Digital Media, Partnership Building, Product Development, Brand Management, Strategy, Business Strategy, New Business Development.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.