Claudine Sweeney (Colón) Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

Account Supervisor, April 2004 – October 2009 Best Western International, Inc. • $17 to 1 Return on Ad Spend (ROAS) on average for online promotions in 2009 – Led the development and production of advertising for the brand, both online and offline. • 40% increase of average ROAS since 2006 – Analyzed online results and provided recommendations for creative improvements. • Increased agency revenue by helping to build the interactive capabilities. • 16% increase in membership in 2009 – Managed the re-naming and redesign of Best Western’s loyalty program. • Controlled production budgets and forecasting. American Express Travel • 600% increase in vacation sales to Mexico – Partnered with American Express Travel to develop a new destination marketing platform; this success resulted in programs for Caribbean, Europe and Florida. Emirates Airline • 90% average load factor in the first few months in market – Helped launch this airline in the New York market in June of 2004. • Won three out of four additional international assignments for Emirates. • Handled campaign strategy and development for the ‘Visiting Friends and Relatives’ target.

New York City Metropolitan Area

Fuji Photo Film USA, Inc. • Led all strategy and ad development for the professional products segment. • 2002 top selling optical and digital cameras of the holiday season – Participated in the development, production and media placement of the "Meet the Greens" campaign. • Improved client satisfaction by increasing the efficiency of workflow, specifically, initiated the development of an extranet site to share competitive information. UBS • Managed the advertising production and media planning/placement. • Coordinated with Publicis London and Zurich on global campaign development.

New York City Metropolitan Area

Castrol North America • Aided in the strategic and creative development of the Castrol GTX and Syntec campaigns and led the launch of Castrol AccuVision. • Responsible for working with R&D and legal council to enhance product claims for all brands. Steve Madden Ltd. • Participated in the brand positioning and launch of Steven and Steve Madden Men.

New York City Metropolitan Area

Sharp Electronics and CourtTV• Administered the inter-departmental workflow for each client, including budgets and billing, monthly status and conference reports.• Learned the process of print, radio and TV advertising development. • Evaluated competitive advertising and generated reports on specific products.

Google Data Analytics Professional Certificate

Digital Marketing Certification

Education record