- Responsável por: estratégias de marketing digital e offline, performance em SEO e SEM, campanhas publicitárias, pesquisas de mercado e concorrência, relacionamento com fornecedores e agências, organização de eventos e planejamento orçamentário.

- Conducted market research and communication plans for a global skincare brand, identifying key industry trends and growth opportunities;- Managed relationship with international partner from South Africa, successfully influencing the negotiation with a strategic approach to meet local market demands;- Coordinated the communication campaign development, collaborating with cross-functional teams, including Trade Marketing, Supply Chain and Sales, to ensure alignment and execution.- Implemented the OKR methodology in collaboration with stakeholders, ensuring effective performance tracking and continuous results improvement.

- Led monthly business forums, using strong analytical skills to evaluate data, identify risks and opportunities and support high level managers and executives on strategic planning, resulting in a 17% sales increase in H1-2023;- Designed and implemented Power BI dashboards to monitor financial performance (P&L), enabling actionable insights and strategic planning for categories, brands, channels and key customers;- Organised workshops and events for over 150 attendees, and led a 6-month project for the field office transfer, ensuring the quality of services provided by third parties and the cost-effective use of resources;- Provided mentorship for two colleagues and managed administrative supplies and office budget.

- Conducted cross-category analyses of innovations and investments, preparing regular presentations in cooperation with the Trade team to support board-level decision-making;- Shared the leadership in the automation of the Nielsen database together with the Data Center team, enhancing reporting and market monitoring efficiency by 20%;- Researched competitors' strategies with senior managers, maintaining strict confidentiality of ongoing project developments.

- Led commercial target planning and acted as the main liaison between Sales, Trade Marketing, and Supply Chain teams, gaining national recognition for expertise in S&OP and for commitment to process improvement;- Supported internal and external teams, by assisting with data collection and logistical arrangements (using SAP), achieving a 25% reduction in the time spent on managing demand for itens with restricted production."

- Enhanced S&OP (Sales and Operations Planning) tools and internal controls, leading to improved demand accuracy at both area/country level, reducing by 30% the data processing time;- Analysed key indicators, such as sell-in, sell-out and market share, to generate insights and identify national market opportunities;- Assisted supervisor with management of administrative supplies and clerical activities (payments, invoices, documents, etc).

- Provided support to the team by performing data entry, sales status reports and monitoring KPIs to aid in corrective action;- Developed business acumen and critical thinking, participating regularly in executive meetings to track performance.

Prestei consultoria em projeto indústria alimentícia de médio porte. Apliquei análises técnicas de Tempos e Movimentos para implementar novas ferramentas e métodos de trabalho, conseguindo aumentar em 15% a capacidade de produção.