Cláudio Cabral Email & Phone Number

State Of Pernambuco, Brazil

Caruaru, Pernambuco, Brasil

- Responsável por: estratégias de marketing digital e offline, performance em SEO e SEM, campanhas publicitárias, pesquisas de mercado e concorrência, relacionamento com fornecedores e agências, organização de eventos e planejamento orçamentário.

- Conducted market research and communication plans for a global skincare brand, identifying key industry trends and growth opportunities;- Managed relationship with international partner from South Africa, successfully influencing the negotiation with a strategic approach to meet local market demands;- Coordinated the communication campaign development, collaborating with cross-functional teams, including Trade Marketing, Supply Chain and Sales, to ensure alignment and execution.- Implemented the OKR methodology in collaboration with stakeholders, ensuring effective performance tracking and continuous results improvement.

Recife, Pernambuco, Brazil

- Led monthly business forums, using strong analytical skills to evaluate data, identify risks and opportunities and support high level managers and executives on strategic planning, resulting in a 17% sales increase in H1-2023;- Designed and implemented Power BI dashboards to monitor financial performance (P&L), enabling actionable insights and strategic planning for categories, brands, channels and key customers;- Organised workshops and events for over 150 attendees, and led a 6-month project for the field office transfer, ensuring the quality of services provided by third parties and the cost-effective use of resources;- Provided mentorship for two colleagues and managed administrative supplies and office budget.

São Paulo, Brazil

- Conducted cross-category analyses of innovations and investments, preparing regular presentations in cooperation with the Trade team to support board-level decision-making;- Shared the leadership in the automation of the Nielsen database together with the Data Center team, enhancing reporting and market monitoring efficiency by 20%;- Researched competitors' strategies with senior managers, maintaining strict confidentiality of ongoing project developments.

Recife, Pernambuco, Brazil

- Led commercial target planning and acted as the main liaison between Sales, Trade Marketing, and Supply Chain teams, gaining national recognition for expertise in S&OP and for commitment to process improvement;- Supported internal and external teams, by assisting with data collection and logistical arrangements (using SAP), achieving a 25% reduction in the time spent on managing demand for itens with restricted production."

Recife, Pernambuco, Brazil

- Enhanced S&OP (Sales and Operations Planning) tools and internal controls, leading to improved demand accuracy at both area/country level, reducing by 30% the data processing time;- Analysed key indicators, such as sell-in, sell-out and market share, to generate insights and identify national market opportunities;- Assisted supervisor with management of administrative supplies and clerical activities (payments, invoices, documents, etc).

Recife, Pernambuco, Brazil

- Provided support to the team by performing data entry, sales status reports and monitoring KPIs to aid in corrective action;- Developed business acumen and critical thinking, participating regularly in executive meetings to track performance.

Caruaru, Pernambuco, Brasil

Prestei consultoria em projeto indústria alimentícia de médio porte. Apliquei análises técnicas de Tempos e Movimentos para implementar novas ferramentas e métodos de trabalho, conseguindo aumentar em 15% a capacidade de produção.

Bachelor Of Engineering - Be, Industrial Engineering

- Solid knowledge of Mathematics and Technology. - Development of analytical skills with a mindset focused on solving problems. - Main.

Bachelor Of Engineering - Be, Industrial Engineering, 7

- Marketing, Product Project and Planning, Finance, Accountability, Mechanical and Chemical Industrial Manufacturing Processes.

Bachelor Of Engineering - Be, Industrial Engineering

- Academic scholarship to study in the UK, for one and a half year - Undergraduate and postgraduate classes at both Engineering.