Claudio Francisco Sanchez Duran Email and Phone Number
I am a pioneering Industrial Civil Engineer transforming the technology sector. With extensive experience in managing innovative products, I lead strategies that make a difference in launching and developing solutions that not only satisfy but delight customers, enhancing their experience and maximizing profitability.My strategic vision spans from personalization to full digitalization, focusing on optimizing sales, customer retention, and increasing product profitability. As an empathetic leader and mentor, I foster synergy and excellence in multidisciplinary teams, relying on strong interpersonal relationships to achieve shared goals.An expert in digital marketing and agile methodologies, I direct projects aimed at improving user experience and product profitability. My solid background in programming (SQL and Python) specializes me in data analysis and visualization, supporting informed strategic decisions.I am actively seeking new opportunities in the field of technology and digitalization, with a particular interest in roles that integrate marketing and technology. Recently, I have deepened my knowledge in Artificial Intelligence and agile methodologies, in addition to refining my professional English through private lessons. My experience includes consulting in digital marketing, driving business transformation and growth.To discuss collaboration opportunities, job proposals, or simply to connect and share visions, you can contact me by sending an email to claudiofsanchezd@gmail.com or by calling me at +56961906342. Your initiative could be the start of an exciting professional journey.I am looking forward to exploring new possibilities and building meaningful relationships along the way. Let's talk about how we can work together to achieve a lasting impact.
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Jefe De Fidelización Y ProductoCenco Malls May 2024 - PresentProvincia De Santiago, Región Metropolitana De Santiago, Chile• Liderar la implementación de la segmentación Cenco Malls, buscan nuevas formas de fidelizar a nuestros clientes de mayor valor. Logran diseñar iniciativas que incrementan un 9% las visitas.• Planificar la estrategia de productos digitales, logrando impulsar proyectos como Chatbot en Web, Encuentra tu Auto en App Mi Mall y pilotos dentro de cada uno de estos productos.• Impulsar las alianzas con locatarios, para potenciar los programas de descuentos de App Mall, Office Hub y On Tour.• Definición de estrategia de datos, impulsando modelos de ciclos de vida de los clientes y modelos de segmentación de clientes, con foco en la personalización, fidelización y lealtad.
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Consultor De Marketing Y NegociosAutónomo Jul 2023 - Apr 2024• Consultoría de marketing, capacitaciones y negocios a empresas tanto nacionales como internacionales, entregando consultorías, capacitaciones y planes de marketing.
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Retention And Cross Selling HeadWom Chile May 2022 - Jun 2023Gran Santiago, Región Metropolitana De Santiago, Chile• Optimized retention and cross-selling campaigns for both fixed and mobile market customers. Increased retention productivity by 30% and doubled cross-selling sales through campaign redesign, personalized customer interactions, and real-time result measurement.• Implemented an annual OPEX of USD 2.4 million for retention campaings, achieving a 4% reduction in annual OPEX from the 2022 budget, reducing the actual annual OPEX expenditure by 4% from the 2022 budget, resulting in an annual profitability of USD 1.7 million, thanks to increased customer retention. -
Digital Marketing ConsultantHubal Apr 2019 - May 2022Las Condes, Región Metropolitana De Santiago, Chile• Strategically advised over 100 companies, conducting market studies, strategic evaluation, and marketing planning. Led SEO optimization, social media management, content generation, web development, and traffic analysis with a focus on brand recognition, growth, and customer retention.• Designed outbound marketing campaigns using Google, Facebook, and LinkedIn Ads, email marketing, and marketing automation for sales funnels. Achieved a successful case with an 8x increase in sales for clients in the real estate market.• Creation and growth of Hubal Academy, an e-learning platform focused on teaching digital marketing to entrepreneurs. We have reached over 5,000 students, thanks to managed inbound marketing through social media, YouTube, blogs, and webinars. -
Home Internet Product ManagerTelefónica Jan 2017 - Mar 2019Providencia• Developed solutions for home internet customers using Agile frameworks. Successfully launched products such as the Smart WiFi App and Router, Self-Installable Router, Wireless Home Internet, and Smart WiFi Repeater. I worked with teams made up of people from IT, BI, operations, commercial, network and terminals.• Managed the Smart WiFi router strategy, ensuring 100% deployment for new clients and technical service router replacements, reaching 350,000 households in the first year. Achieved a 30% reduction in complaint rates due to improved router performance and self-management options through the Smart WiFi app. -
High-Speed Internet Product ManagerTelefónica Jan 2014 - Dec 2016Providencia• Led Lean Six Sigma project for high-speed internet installation, achieving a 30% reduction in installation times and a 10% increase in process effectiveness. Collaborated with sales, installation, and IT teams.• Managed customer migration campaign from ADSL to high-speed internet, focusing on reducing churn. Successfully migrated 70,000 clients, resulting in a 40% churn reduction and an annual ROI of USD 550,000.
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Retention Business AnalystTelefónica Nov 2011 - Dec 2013Providencia• Gathered retention offer development requirements with product management teams by analyzing business needs, understanding the root cause of customer attrition. Achieved USD 172,000 monthly savings in retention discounts.
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Sales Data AnalystEntel Nov 2009 - Oct 2011Santiago• Identified improvement opportunities in remote sales campaigns through customer clustering, report generation, and data analysis. Generating an additional USD 57,000 in monthly revenue through cross-selling opportunities.
Claudio Francisco Sanchez Duran Education Details
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Instituto Chileno NorteamericanoIngles Avanzado
Frequently Asked Questions about Claudio Francisco Sanchez Duran
What company does Claudio Francisco Sanchez Duran work for?
Claudio Francisco Sanchez Duran works for Cenco Malls
What is Claudio Francisco Sanchez Duran's role at the current company?
Claudio Francisco Sanchez Duran's current role is Head of Marketing and Loyalty | Head of Monetization | Head of Product.
What schools did Claudio Francisco Sanchez Duran attend?
Claudio Francisco Sanchez Duran attended Columbia Business School, Instituto Chileno Norteamericano, Universidad Del Bío Bío.
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