Cláudio Ribeiro Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brazil

• Responsible for leading the areas of Market Intelligence, Sales Effectiveness, Customer Service, E-commerce, and Sales to Distributors, spearheading the optimization of sales processes and operations, and driving.
• Managed sales for pharmaceutical distributors (Sell-In), achieving an annual sales volume exceeding half a billion reais. Major Distributors: Oncoprod, Elfa, Viveo, and Ciscre.
• Led the implementation of process optimization strategies, improving distributor service levels and generating cost savings of nearly 20 million reais per year for the company.
• Headed the Customer Service department, enhancing the customer journey, resulting in a significant increase in customer satisfaction and retention.
• Created and implemented the Strategic E-commerce Platform (Merz Stores).

• Responsible for managing the sales force across all business units (Specialties, Medical, and Franchises), leading a team of 150 people.
• Achieved a 38% increase in sales within one year, propelling Merz to the second position in the aesthetics market.
• Restructured the teams, creating an effective and profitable division.
• Led the sale of over half a billion reais per year in products (Xeomin, Radiesse, Belotero, and Ultherapy).

São Paulo, Brazil

• Implemented initiatives that boosted sales, making the Business Unit responsible for over 50% of the company's results.
• Redesigned the company's distribution strategy and commercial policy, maximizing profitability and improving the performance-based reward system.

São Paulo, Brazil

• Responsible for creating a new Business unit in the company, Hiring field force, Developing strategies with focus in new Specialties and Franchises. – 70 FTE´s.
• Built a field sales team of 60 people.
• Developed the Marketing and Medical Affairs strategy.

São Paulo, Brazil

• Construct the new Sales Force Structure;
• Customize the CRM Sales Force.com integrated with Sales, Marketing and Compliance departments for Latam;
• Implement CRM Salesforce.com in Latam ( Brazil, Mexico, Colombia, Argentina e other 10 countries)
• Structuring, development and management of Market Intelligence, Sales force effectiveness, Marketing Services (customer negotiations and financial control of operations), Segmentation, Productivity and New Business;
• Developed the program “Key Account Management” significantly enhancing our Market share on the main clinics;
• Report to President and participated in directive committee.

São Paulo Area, Brazil

• Responsible for implementing continuous improvements and monitoring controls in the commercial area, driving increased productivity of the sales force. Participated in the planning and launch of new products, expanding.
• Obtained and maintained excellent synergy between the Marketing, Sales and Advertising departments, developing a pleasant climate of harmony and productivity.
• Led the Danone without Borders projects, leading to medical promotion in different parts of Brazil via the phone (Multichannel project). Awarded the Lupa de Ouro prize in 2014 and the Global Danone Best Practice award.
• Managed a Medical Device product (Infusion Pump), taking care of the entire product chain from Production, S&OP and Marketing to Sales.Generated savings of almost 6 million Euros for the company.
• Led the monthly Commercial Excellence meeting, demonstrating the results and gaps of the company by product according to representative level. This meeting was attended by Directors, Marketing Managers and the.
• Monitored all KPIs of the sales force(Sales, Demand, Prescriptions), always identifying gaps and working on action plan with the sales force;

São Paulo Area, Brazil

• Involved in the company's spin off process from the Castro Marques group, building a new Market Intelligence department;
• Negotiated and closed international contracts estimated at R$ 69 million;
• Responsible for coordinating two Market Analysts

São Paulo Area, Brazil

- Deployed the forecast reports per product and for the laboratories.- Involved in the development of the marketing plan of the products.- Member of the new business team, answering for the entire analysis of new opportunities for the company and reporting directly to the President.

São Paulo Area, Brazil

- Demand Capture Project fo rAnti retroviral drugs- Updated all Market Information reports (PMB and Close-up)- Involved in the implementation of the BI module in Cognos.

São Paulo Area, Brazil

São Paulo Area, Brazil

- Reports with the KPIs of the Sales Force's visits and demand.- Involved in the sales force automation project.- Drafted all reports related to sales force performance and productivity. (Audit - Close-up)

2009, Certificate Marketing Manager

2007, Information Of System