• IT Project Management.• Analysis, development, design and implementation of business processes.• Specialized in company process reengineering when the company change his information systems.• Strategic Marketing Plans• Organizing, driving teams effectively.• Best Practices implementation.• Planning and supervising the project activities.• Processes and procedures identification

Desarrollos Inmobiliarios

• In charge of the all operations company with direct P/L responsibility.• Set individual and company-wide sales objectives and formulated plans to expand business.• Defined the Company Business Plan.• Established a Price policy for Products and Services according new Markets Directions approach.• Redefined Products Life Cycle, Functionality Scope and Strategy. •• Generated internal Process and Methodology compliance with ISO 9001.• Defined and measure a close loop process for all activity in marketing.Company maintained a positive cash flow and profitability during the 9 years under supervision.

Member of the founding team of Oracle Argentina S.A.Marketing Director (1990 – 1999)• Regional responsibility that included the developing of overall go-to-market marketing strategy around new product initiatives. This strategy included a lead generation program• Managed and executed program budgets, including determining appropriate marketing mix.• Built brand awareness and competitive positioning.• Defined a process to measure and control all marketing activities.• Through information integration, capture trends helping the organization to improve, discover and detect new revenue flows.• Developed and established agency partners for PR, Advertising and Events.• Organized Internal and External seminars to capture leads and vital marketing data.Alliances Director (1995 – 1999)• Recruited and Developed Agreements with Corporate and Local Partners to deliver solutions with Oracle technology.• Recruited and managed Distributors, ISVs and System Integrators in order to increase sales.• Created a process of transfer knowledge between Oracle and partners, facilitate relationships; share with each of them best practices and market intelligence to improve sales.Indirect Sales & Alliances Director (1998 – 2001)• Due to the immediate success of the initiative explained above, I was asked to Developed and manage all the indirect sales in Argentina Uruguay, Paraguay and Bolivia.• Developed and managed a new sales division (14 people) to focus on the General Business Market, an area not covered with the traditional direct sales channel by established a new Distribution Model including Corporate Resellers, Distributors and Developers.• Increased the license revenues from U$S 1.2 million to U$S 3.5 million only in Argentina in 12 Months.• Refocused the Direct Marketing Division (Telesales) into the new channel.

• Introduce Macintosh II in Argentina.• Chose and developed the Top Var.'s channel focusing on the Desktop Publishing market.• Established goals and quota to Key Partners and Distributors.• Generated quarterly Sales Training to Sales Task of Key Partners (approx. 50 salesmen)• Managed top Large and Medium Organizations although sales are through the channel, delivering Apple Technology to CEO's/CIO's.• Create the Wholesales Apple distribution channel for Argentina.• Ensured 45 days of local stock for all Apple products.• Designed a Channel Marketing plan using marketing funds, rebates and Coop advertising.• Set incentives to salesmen.• Established and monitored import procedures including tracking of purchase orders, Customs brokerage and Deliveries Just in time to plant.