Claudio Acevedo Castillo Email & Phone Number

Warsaw, Masovian District, Poland

Partners and manages global projects in collaboration with teams such as Digital Marketing, Web Ops, Global & Local Marketers, Global Creative, Marketing Automation, Demand Generation, and IT.- Project-managed high-complexity strategic Marketing initiatives, like the content work stream of the launch in 2023 of the 48 new Mercer sites and the rebranding to Welcome to Brighter in 2020.- Owned firm-wide projects such as the implementation of the Marketing Wrike account to support campaigns/project management, sending tickets, and collaboration between 350 marketing colleagues, and the building of the unified Marketing Calendar in the company’s intranet (SharePoint).- Reported and provided recommendations to support critical leadership decisions by developing automatized Excel reports using macros, Power Query, Adobe Analytics, and PowerPoint slide decks.

Warsaw, Masovian District, Poland

- Moved internally to build and lead the new Knowledge Management Operations team in Mercer's Warsaw Operations Shared Service hub.- The team is responsible for keeping Mercer's business intranet sites up-to-date. These sites are critical to in-country consultants who are delivering and marketing Mercer services across the world to clients and prospective clients.- Client Service and Operational Excellence orientation. Member of the Global Knowledge Management team keeping a close collaboration with colleagues across the world.

Warsaw, Masovian District, Poland

- Professional Services and Custom salary surveys production for the North American market.- Leading 2 sub-teams composed of 2 Work Flow Managers and 10 Analysts reporting to them.- Responsible of delivering 22 salary surveys produced in an annual basis with a close collaboration with more than 15 stakeholders in USA. - Client Service and Operational Excellence orientation.

Warsaw, Masovian District, Poland

RTB House operates in 35 countries with solutions to profile, target and reach the most valuable e-shoppers.- Management of all company's customers in the Chilean market delivering high levels of satisfaction and ROI.- Support to customers' digital remarketing strategy through a cutting-edge retargeting online advertisement platform that allows to redirect the client ads to the people who already visited the website.- Development of personalized retargeting online campaigns according the objectives of each customer in order to maximize their traffic and conversion.

Chile

3rd Technological retailer in Chile with 23 stores, sales area of over 8,200 m2 and turnover of USD 160 million.- Led the profesional team for Notebooks, Smartphones, Tablets and PC categories. Responsible for over 40% of company sales revenue (USD 64 million). - Procurement, replenishment, category management, demand planning and price definition.- Development of marketing campaigns, product reviews, catalogs and promotions.- Negotiation with suppliers in China, Taiwan, USA, Europe, Argentina and Chile.Achievements:- Increased sales revenue by 30% and commercial margin by 25% over previous year for managed categories.- Obtained 12% sales increment in Notebook category, despite general market decline of 8%; improved procurement analysis, increased product promotion, developed new product categories as Gaming Notebooks and negotiated better conditions with suppliers.- Developed new tablet models for the private label brand “Gear” giving 5 time increase in market share.- Developed the Smartphones category from ground-up, achieving sales levels similar to the Tablet category (USD 15 million per year) in 3-months.

Chile & United Kingdom

Recipient of BHP Billiton Full Scholarship given to 50 candidates out of 1,749 for outstanding performance to study a Full Time Global MBA.The program considers studies of 10 months in Chile, 8 months abroad (Cranfield, UK) and 2 week Study Tour in India, China and Hong Kong.

Chile

E-FACTORY commercialized Web services, transactional sites, E-Learning and CRM platforms.- Contracts negotiation, management of the Key Accounts and Key Projects. Definition of customer service protocols, sales team incentives, sales goals and customers portfolios.- Responsible for Commercial Strategy, Customer Satisfaction and all Marketing Activities.- Recruitment, training and leadership of a team of 10 employees.Achievements:- Achieved a growth in turnover of over 300% in 18 months, reversing company loses. Redesigned commercial strategy, products portfolio, customer portfolio, sales incentives and sales practices.- Attained annual customer retention of 95% in the managed Key Accounts.- Developed customer-focused culture achieving sustained customer satisfaction levels of over 90%. - Reorganised commercial teams in sales and post-sales; improving processes, incentives and ownership. - Implemented Customer Relation Manager (CRM) platform increasing team working, information sharing, operational efficiency and management control (KPI).

Chile

Biggest Chilean Financial Cooperative with USD 2 billion of total loans, 570,000 members and 7.7% market share.- Managed MasterCard Cooperative’s product. Responsible for 10% of company loans (USD 205 million).- Lead Marketing activities and Projects to increase sales levels & customer satisfaction.Achievements:- Reversed in 6 months a continuous average decline in customer base of 5% per trimester. - Pioneered development of accurate management reports and Focus Groups to identify causes. - Improved the Fidelity Club and incentives of Branch personnel. Trained sales and contact centre personal about the new tools developed to retain credit card holders.- Halved credit risk requirements, bringing 10-fold increase in eligible new members. - Lead a cross-department project to develop automated system of payroll deduction to collect billed amount from employers.

Chile

6th retail company in Chile with 18 stores, total sales area of over 89,000 m2 and turnover of USD 105 million.- Managed all Tech categories and a Category Manager. Responsible for 15% of sales (USD 17 million).Achievements:- Awarded “Best Product Manager” for achieving more than 60% annual increase in sales revenue.- Improved promotion, store exhibition, suppliers support, purchase and stock analysis. - Developed a sophisticated replenishment system which was adopted by other Managers.- Developed new product categories as the Digital Photography department. - Created the private label brand “HK” increasing Computer category sales margin by 10%.

Chile

Global company with leading brands that have become household names. Presence in more than 100 countries.- Managed five cleaning brands. Responsible for 25% of company sales (USD 20 million).- Team leader of marketing and product cost saving projects. Responsible of the marketing activities as advertising spots, promotions, new products introduction and marketing research.Achievements:- Delivered 20% savings in manufacturing costs through changes in formulation and packaging.- Achieved an increase of 5% of compound annual sales reversing an 8% in sales decline of 3 brands; performed diagnosis by field research, focus groups and market data analysis.- Increased promotion, improved product exhibition and launched new products.

Master Of Business Administration (Mba), Business, Management, Marketing, And Related Support Services

Activities and Societies: MBAT Tournament (Paris), Cranfield Regatta, MBA music band, basketball team- Focus on Sales, Negotiation.

Master Of Business Administration (Mba), Global Mba

Activities and Societies: 2 weeks study tour in China, India and Hong Kong.- Recipient of BHP Billiton Full Scholarship given to 50.

Master In Business And Management, Mención Administración

Activities and Societies: Member of the mountaineering club reaching summits over 5, 000 meters high. Lead expeditions and trained new.

Bachelor'S Degree, Economics And Business Administration

Activities and Societies: AIESEC- Equivalent to a BSc Econ/BBA in the UK. - Co-organised the first seminar about how beginners can invest.