Sales, Trade Marketing and Finance background in FMCG companies built in 24 years experience in multinational leading companies such as Unilever, Gillette, and Procter & Gamble and Mars.I worked in major multinational companies operating with brands like : M&M's, Twix, Mars, Bounty, Orbit, Cesar, Sheba, Pedigree, Whiskas, Kitekat, Suzi Wan, Uncle Ben's, Gillette, Braun, OralB, Duracell, Superpila, Dash, Pantene, Az, Mentadent, Dove, Lysoform, Rexona, Axe, Denim, Coccolino, Svelto, Vim. During my experiences in different areas I worked on the evaluation and development of top customers with a focus on profitability, business strategies, trade terms and promotional activities, sales organization. In my experience on Grocery Channel , I have had the reporting line of the National Account Manager 's and I have had responsabilities of national agreements ( Accordi Quadro - Contratti con la DO e Grande Distribuzione Organizzata - GDO Manager). I have had responsability of International Customers.Specializzazioni: customer performance development, sales/trade marketing reorganization, trade terms / pricing management, sales reorganization, negoziazione contratti, GDO Management, International agreements, national agreements, strategic revenue management ( SRM), value creation, perfect store.