Cláudio Ramos Email & Phone Number

Home Office

• Coordinate and develop teams for the execution and creation of marketing and ad campaigns, with a focus on retention, acquisition, and cross-selling.
• Develop communication strategies for Ecommerce, Méliuz Prime Subscription Plan, Invoice, Referral Program, Gift Card, Retail, and Recharge.
• Redesign and optimize workflows and processes across various departments.
• Automate, create, and measure user communication journeys.
• Develop KPI tracking dashboards.---------------------------------------------------------------------------------------------
• Coordenar e desenvolver equipes para execução e criação de campanhas de marketing e ads, com foco em retenção, aquisição e em cross.

Home Office

• Lead the Shopping team (E-commerce, Retail, Invoice, Gift Card, and Recharge)
• Develop dashboards to track goal achievement
• Analyze, develop, and manage customer acquisition and retention strategies
• Collaborate with the BI, Design, and Commercial teams to create marketing campaigns, execute placements, and develop Shopping strategies
• Conduct A/B testing to determine optimal communication and segmentation strategies----------------------------------------------------------------------------------------------------
• Liderar time de Shopping (E-commerce, Varejo, Nota Fiscal, Giftcard e Recarga)

Rio De Janeiro, Rio De Janeiro, Brasil

• Expand personalization and gamification strategies for the Americanas.com brand
• Develop, measure, and refine recommendation and audience tools across all B2W brands
• Analyze, develop, and manage customer acquisition and retention strategies, with budget control, in collaboration with LASA and Ame
• Work closely with the IT team to enhance data collection and improve user experience across all devices---------------------------------------------------------------------------------------------------
• Expandir estratégias de personalização e gamificação da marca Americanas.com
• Desenvolver, metrificar e aperfeiçoar ferramentas de recomendações e audiência de todas as marcas da B2W

Rio De Janeiro, Rio De Janeiro

• Develop partnerships with external companies
• Build metrics and design retention and acquisition strategies based on Americanas.com customer profiles
• Manage the customer area budget
• Develop marketing strategies in collaboration with various departments of Americanas.com, Lojas Americanas, and Ame, focusing on promoting and accelerating the integration of B2W.
• Desenvolver parcerias com empresas externas
• Construir indicadores e traçar estratégias de retenção e aquisição com base em perfis de clientes da Americanas.com;

Rio De Janeiro

• Analyze and prepare sales performance reports for Key Account clients
• Plan and establish tools and processes to enhance the payment system
• Consolidate, validate, and standardize reported results from over 80 clients
• Optimize the company’s strategic planning by developing new sales management tools-------------------------------------------------------------------------------------------------------
• Analisar e elaborar relatórios de resultados de vendas das contas Key Account
• Planejar e definir ferramentas e processos que aperfeiçoem o sistema de pagamentos

Rio De Janeiro E Região, Brasil

• Create, develop, and measure marketing initiatives
• Design strategic and tactical actions for new product launches and events
• Develop promotional POS materials
• Analyze sales and inventory indicators----------------------------------------------------------------------------------------------------
• Criar, desenvolver e mensurar ações de marketing
• Elaborar ações estratégias e táticas de lançamentos de novos produtos e eventos

Rio De Janeiro

• Prepare financial calculation spreadsheets
• Monitor and register judicial processes related to compulsory loans-------------------------------------------------------------------------------------------------
• Elaboração de planilhas de cálculo financeiro
• Acompanhamento e cadastro de processos judiciais do empréstimo compulsório

Especialização, Marketing/Marketing Management, General

Bacharelado Em Ciências Econômicas, Economics

Graduação, Administração