In 2008, Claudio De Leo founded Pleroo, an interior design studio based in Gioia del Colle, in the Apulia region in South Italy. In this fascinating land he looks for craftsmanship, in particular forgotten crafts, and designs interior furnishings with the most varied materials: from wood to ceramics, from local stone to iron. In 2015, with the architect Anna Stella Tinelli, he created a new concept that deals with interior design, planning and design of public and private spaces, restructuring of tourist places such as traditional Apulian trulli (ancient stone huts) and masserie (fortified farm houses), shops and commercial activities, as well as consultancy for choosing materials and interior fittings.