Claudio Laranjo Email and Phone Number
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- Supply Chain Executive with extensive expertise in end-to-end supply chain management, including contracted manufacturing administration, across consumer goods, chemical, and pharmaceutical sectors in latin american markets. demonstrates a strong foundation in strategic planning, operational excellence, lean manufacturing, PCP (planning and control of production), strategic sourcing, third-party logistics (3PL) partnerships, advanced manufacturing processes, MPS, MRP, DRP, RCCP, warehousing solutions, and integrated logistics & sistribution systems. - Proven leadership in enhancing customer satisfaction, driving cost-saving initiatives, service level improvements, and implementing robust inventory controls. A mechanical engineering leader with advanced degrees in business management and project management, fluent in english and spanish, and skilled in cross-functional team leadership and international project coordination. - Proficient in sales and operations planning (S&OP), S&OE, aligning business operations with corporate goals to drive market growth and profitability. experienced in procurement and sourcing, specializing in the acquisition of services, products, raw materials, and high-value equipment for large industries, with a focus on streamlining processes, enhancing supplier selection protocols, and leading effective supplier management to ensure quality and sustainability. - A global trade executive adept at optimizing supply chain logistics, reducing landing costs through effective management of customs brokers and freight agents, and implementing solid continuous improvement mindset. - Committed to people Management and team development, promoting a culture of continuous improvement, operational excellence, and innovation, while being motivated by challenges in operational efficiency and sustainable practices. - A cost reduction strategist with a hands-on approach and a focus on lean operations, waste reduction, and value creation, technologically adept in AI, BI, power query, ERP systems (including SAP), emphasizing data-driven decision-making and digital transformation in the supply chain.
Grupo Gama Oficial
View- Website:
- gamatecnica.com.br
- Employees:
- 34
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Consultor Sênior | Ibp | S And Op | Operações Logísticas | Cadeia De Suprimentos | Planejamento ProduçãoGrupo Gama OficialSão Paulo, Sp, Br -
Supply Chain Management Consulting | Ibp | S&Op | Operations | Logistics | Production PlanningGrupo Gama Oficial Mar 2024 - PresentSão Paulo, Brazil- We empower companies to discover their pathways to sustainable growth through people, processes, and technologies, leveraging practical methodologies tailored to each unique business and operation. - Our team, composed of seasoned consultants and executives with extensive experience and a proven track record of delivering impactful results in steering major corporations, forms the backbone of Gama Group. We excel in structuring robust processes and realigning strategies for both national… Show more - We empower companies to discover their pathways to sustainable growth through people, processes, and technologies, leveraging practical methodologies tailored to each unique business and operation. - Our team, composed of seasoned consultants and executives with extensive experience and a proven track record of delivering impactful results in steering major corporations, forms the backbone of Gama Group. We excel in structuring robust processes and realigning strategies for both national and international enterprises, whether large or medium-sized, across various industries. Our consultancy has consistently delivered significant outcomes in the short, medium, and long term for our valued partner companies. Show less -
Head Of Operations | Fmcg | Beauty Industry | E-CommerceBnp Company Jan 2019 - PresentSão Paulo Area, Brazil- As the Head of Supply Chain, Operations, IT, and Finance, I spearheaded the strategic planning, deployment, and management of an e-commerce platform specializing in cosmetics, beauty accessories, and fashion. I meticulously defined roles and responsibilities across Supplier Development, inbound/outbound logistics, transportation, customer service, and after-sales support, ensuring the seamless implementation of corresponding processes.- I led the comprehensive configuration of the ERP… Show more - As the Head of Supply Chain, Operations, IT, and Finance, I spearheaded the strategic planning, deployment, and management of an e-commerce platform specializing in cosmetics, beauty accessories, and fashion. I meticulously defined roles and responsibilities across Supplier Development, inbound/outbound logistics, transportation, customer service, and after-sales support, ensuring the seamless implementation of corresponding processes.- I led the comprehensive configuration of the ERP system, achieving full synchronization with various marketplaces to integrate all business operations efficiently. By implementing the Sales and Operations Planning (S&OP) process, I established robust rules and policies for inventory control, maintaining optimal stock levels.Within a span of two years, we realized substantial growth in both revenue and profitability, successfully meeting and exceeding the pre-established targets. This achievement underscores our commitment to operational excellence and strategic execution in a competitive market landscape. Show less
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Supply Chain Manager BrazilCatalent Pharma Solutions Sep 2021 - Dec 2021São Paulo, Brazil- As a leader in the supply chain of pharmaceuticals and multivitamins for pharmaceutical industries in the country, I was responsible for the management of Direct and Indirect Materials, Import and Export, Planning, Scheduling, and Production Control of two plants, as well as the Logistics Strategy (inbound/outbound), Receiving, Storage, and Distribution, and Customer Service (dotted-line). Responsible for the service level (OTIF/OFR), inventory, and transportation and manufacturing costs, I… Show more - As a leader in the supply chain of pharmaceuticals and multivitamins for pharmaceutical industries in the country, I was responsible for the management of Direct and Indirect Materials, Import and Export, Planning, Scheduling, and Production Control of two plants, as well as the Logistics Strategy (inbound/outbound), Receiving, Storage, and Distribution, and Customer Service (dotted-line). Responsible for the service level (OTIF/OFR), inventory, and transportation and manufacturing costs, I managed the Logistics Strategy to meet the needs of national pharmaceutical industries. - Also, I led the reimplementation of the S&OP process, applying structural adjustments in the Brazilian plants, and was responsible for the process unification plan for the two plants, aiming to improve Planning performance. Show less -
Supply Planning Manager | Foreign Trade | Sourcing | Transportation | LogisticsBelliz Ind. Com. Imp. E Exp. Ltda Aug 2017 - Sep 2018São Paulo Area, Brazil- As the head of supply chain for beauty products and accessories, I spearheaded S&OP, Operations Planning, Third-Party Manufacturing, Direct and Indirect Procurement, Import and Export, and Distribution Center Replenishment. I significantly minimized stockouts by categorizing products based on demand forecasting, strategic importance, value, and order frequency, while streamlining distribution center replenishment processes to enhance inventory levels despite increased sales. - I managed… Show more - As the head of supply chain for beauty products and accessories, I spearheaded S&OP, Operations Planning, Third-Party Manufacturing, Direct and Indirect Procurement, Import and Export, and Distribution Center Replenishment. I significantly minimized stockouts by categorizing products based on demand forecasting, strategic importance, value, and order frequency, while streamlining distribution center replenishment processes to enhance inventory levels despite increased sales. - I managed international freight forwarders and bonded warehouses for the logistics of imported products, being co-responsible for the service level agreements (SLAs) of these partners. - I optimized inventory levels by revising the order fulfillment process, aligning supplier lead times, economic order quantities, shipping frequency, and shipment planning according to supplier locations. In Procurement, - I implemented cost-saving initiatives by conducting training and improving the documentation workflow to mitigate compliance risks. - I established control mechanisms for new procurement demands, measuring key performance indicators (KPIs), eliminating rework, reducing costs for regular items through strategic sourcing, enhancing financial control, and increasing engagement and autonomy among stakeholders in the procurement process. Show less -
Head Of Supply Chain And Operations | Latin America Southern ConeHenkel Sep 2014 - Sep 2016São Paulo Area, Brazil- Responsible for Beauty Care Operations in the Southern Cone of Latin America, managing the entire supply chain, from demand planning and S&OP (Sales and Operations Planning), importation of hair cosmetics from Germany and Colombia, nationalization, transportation, warehousing in 3PL (Third-Party Logistics) in Brazil and Argentina, to distribution, I was also responsible for Customer Service, environment, health, and safety, leading a multi cultural great team in LatAm Southern Cone region… Show more - Responsible for Beauty Care Operations in the Southern Cone of Latin America, managing the entire supply chain, from demand planning and S&OP (Sales and Operations Planning), importation of hair cosmetics from Germany and Colombia, nationalization, transportation, warehousing in 3PL (Third-Party Logistics) in Brazil and Argentina, to distribution, I was also responsible for Customer Service, environment, health, and safety, leading a multi cultural great team in LatAm Southern Cone region. - I proposed and led the implementation of S&OP in Brazil and Argentina, establishing sales cycle meetings with all areas involved in the process, and formalizing the process with robust process for: Master Data Management, Demand Planning, Production and Supply Planning, Constraint Management, alignment with Finance for cycle objectives, and executive validation. - I led the implementation of a new version of the SAP tool for global harmonization, according to the German version, and implemented complaint control integrated with global SAP, with Root Cause Analysis for each disruption. - I implemented job rotation for employees among countries, focusing on team development. - I led initiatives that reduced freight costs in Brazil by 35%, resulting from renegotiations and the replacement of carriers that did not meet the new company and ANVISA requirements. - Customer Service Level jumped from 11% to 56% in two years, after improving management at the logistics operator, implementing actions led by me. - Total warehousing cost at the operator was reduced by 3%, and we managed to reduce the total Order Cycle Time by three days. Show less -
Supply Chain Manager | S&Op | Cmo | LogisticsJequiti Cosméticos Jan 2014 - Aug 2014São Paulo Area, Brazil- Responsible for Supply Chain, customer service level (OTIF), inventory, and operational performance, leading a team of 12 people: procurement, production planning and control, outsourced manufacturing, and distribution center (DC) replenishment. - I planned and implemented the S&OP (Sales and Operations Planning) process and its cycle meetings, significantly improving communication between departments and identifying opportunities in the planning process due to the synergy generated among… Show more - Responsible for Supply Chain, customer service level (OTIF), inventory, and operational performance, leading a team of 12 people: procurement, production planning and control, outsourced manufacturing, and distribution center (DC) replenishment. - I planned and implemented the S&OP (Sales and Operations Planning) process and its cycle meetings, significantly improving communication between departments and identifying opportunities in the planning process due to the synergy generated among areas. - I restructured the planning area, developing leaders for third-party production control, promoting on-site monitoring of productions, significantly reducing production interruptions, and improving OTIF due to faster deliveries of finished products made by 3PM (Third Party Manufacturing). - I implemented a process for new product launches, identifying stages and roles and responsibilities by area, measuring and controlling times and deadlines, anticipating launch dates, and improving customer service. - I led the design and project of automating planned production orders in the system, developed by IT, which eliminated the need for manual order entry, reducing production scheduling time, equivalent to one week of work per month for a planning analyst. Show less -
Regional Supply Chain Manager | Strategy LatamAvon Aug 2012 - Jul 2013São Paulo E Região, Brasil- Reporting to the Executive Strategy Directorate for LATAM, I have implemented new framework of Procurement, Engineering, Quality Assurance, Supply Chain Management, and Operations in some countries. Leading a cross-cultural team, I was directly in charge of five managers located in diverse nations, aiming primarily to redefine roles and responsibilities, as well as to implement organizational refinements.- I played a key role in the scouting, selection, and training of the project's… Show more - Reporting to the Executive Strategy Directorate for LATAM, I have implemented new framework of Procurement, Engineering, Quality Assurance, Supply Chain Management, and Operations in some countries. Leading a cross-cultural team, I was directly in charge of five managers located in diverse nations, aiming primarily to redefine roles and responsibilities, as well as to implement organizational refinements.- I played a key role in the scouting, selection, and training of the project's internal team, in close partnership with the Finance and Human Resources departments. I was tasked with endorsing and validating the project management tool and methodology, as well as overseeing the performance tracking of deliverables over specified intervals.- I supported the project leaders under my supervision in initiatives aimed at cost optimization and the streamlining of departments and workflows. This entailed introducing cutting-edge solutions and disseminating best practices observed across the region.- In the initial quarter of the project, the cost optimization achieved in Latin America exceeded the initial target by over 7%, leading to substantial financial efficiencies that, by the project's conclusion, surpassed the original objectives, affirming the efficacy of the strategies deployed. Show less -
Regional Supply Chain Manager | Operational Excellence Latin America | ProjectsAvon Jun 2010 - Aug 2012São Paulo E Região, Brasil- I spearheaded the global initiative for restructuring and strategic transformation known as "Fit for Growth," targeting the Latin American region. This initiative spanned across operational domains such as Production Facilities, Logistics Hubs, Inventory Management, Quality Assurance, Strategic Sourcing, and Process Engineering. The objective was to enhance operational agility and streamline cost structures concerning internal workflows, workforce efficiency, and external partnerships… Show more - I spearheaded the global initiative for restructuring and strategic transformation known as "Fit for Growth," targeting the Latin American region. This initiative spanned across operational domains such as Production Facilities, Logistics Hubs, Inventory Management, Quality Assurance, Strategic Sourcing, and Process Engineering. The objective was to enhance operational agility and streamline cost structures concerning internal workflows, workforce efficiency, and external partnerships, leveraging insights provided by a specialized consultancy company. The strategy employed involved the dissemination of operational excellence and the integration of technological advancements across the regional network, through the systematic gathering, evaluation, and deployment of data in areas identified for performance optimization. In the course of this initiative, I championed the adoption of Lean Manufacturing principles markets including Mexico, Colombia, Venezuela, Argentina, and Brazil. This encompassed initiatives like negotiating labor realignment with trade unions, investing in new machineries for enhanced mass production and automation, refining quality assurance processes to comply with regional standards, and the strategic reallocation of roles and responsibilities within the operational leadership framework. These strategic interventions led to a significant uplift in operational performance, avoiding the need for additional Full-Time Equivalents (FTEs) and surpassing project benchmarks by reallocating and downsizing hundreds of FTEs. Show less -
Regional Supply Chain Manager | Business Continuity Plan Latin AmericaAvon Jan 2011 - Dec 2011São Paulo E Região, BrasilAs the leader responsible for the Business Continuity Strategy in Latin America, I developed a comprehensive redundancy strategy for facilities and equipment across the region to safeguard against operational risks in the event of failures or disruptions. Throughout this initiative, I spearheaded the evaluation of operational capabilities, capacity, and response times for each manufacturing site and distribution hub, identifying bottlenecks and formulating strategic measures to mitigate the… Show more As the leader responsible for the Business Continuity Strategy in Latin America, I developed a comprehensive redundancy strategy for facilities and equipment across the region to safeguard against operational risks in the event of failures or disruptions. Throughout this initiative, I spearheaded the evaluation of operational capabilities, capacity, and response times for each manufacturing site and distribution hub, identifying bottlenecks and formulating strategic measures to mitigate the risk of potential interruptions that could impact revenue streams. This comprehensive assessment spanned from the evaluation of machinery, technical staff, infrastructure, and technology to the strategic reallocation of critical machinery for bulk processing, as well as the integration of key component suppliers, outsourced manufacturing partners, and logistics allies. As a culmination of these low or no-cost initiatives, we successfully executed 92% of the planned measures within a six-month timeframe, surpassing the goals established by the project. Show less -
Supply Chain ManagementAvon Jan 1997 - Jun 2010São Paulo E Região, BrasilAs the head of the Cosmetics division, with 18 staff members under my supervision, I was tasked with managing inventory and stock levels, guaranteeing superior customer service within the Cosmetics Makeup Business Unit (BU), and optimizing logistical expenses. Under my guidance, we achieved 100% flawless orders for two consecutive cycles and realized a significant reduction in product shortages in the following cycles, without a noticeable increase in inventory costs. ERP Mexico –… Show more As the head of the Cosmetics division, with 18 staff members under my supervision, I was tasked with managing inventory and stock levels, guaranteeing superior customer service within the Cosmetics Makeup Business Unit (BU), and optimizing logistical expenses. Under my guidance, we achieved 100% flawless orders for two consecutive cycles and realized a significant reduction in product shortages in the following cycles, without a noticeable increase in inventory costs. ERP Mexico – Implementation of ERP System - During my 15-month living in Mexico, I spearheaded the deployment of the ERP system tailored for Logistics/Import/Export, setting a standard for the project and its configuration throughout Latin America. ERP Brazil – Integration of the Project - Upon my return to Brazil, I led the integration of the ERP project, encompassing the two principal markets in Latin America, ensuring the efficiency and seamless operation of the systems in useLogistics Supervisor (Brazil) – Distribution Centers Supply ChainAs a Logistics Supervisor, I spearheaded the innovation in the logistics supply chain for Distribution Centers by integrating rail and maritime shipping modalities. This strategic overhaul resulted in a significant reduction of over 5% in logistics expenses annually, despite a surge of 18% in throughput during the initial phase. I deployed advanced logistics management tools to refine operational efficiency, which culminated in reduced lead times for load preparation, enhanced monitoring of critical SKUs for shipments, and optimized utilization of logistics assets and workforce productivity. Show less -
Engineering TraineeImi Norgren Aug 1996 - Dec 1996São Paulo, São Paulo, Brazilhttps://www.norgren.com/pt -
Technology SpecialistVoith Group Jan 1992 - Jul 1996São Paulo, São Paulo, BrazilMechanical Projects for Industry
Claudio Laranjo Skills
Claudio Laranjo Education Details
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Board Club Starter -
Business Administration And Management, General -
Projects Management -
AduaneirasWhole Export & Importation Process -
Engenharia Mecânica
Frequently Asked Questions about Claudio Laranjo
What company does Claudio Laranjo work for?
Claudio Laranjo works for Grupo Gama Oficial
What is Claudio Laranjo's role at the current company?
Claudio Laranjo's current role is Consultor Sênior | IBP | S and OP | Operações Logísticas | Cadeia de Suprimentos | Planejamento Produção.
What is Claudio Laranjo's email address?
Claudio Laranjo's email address is cl****@****von.com
What schools did Claudio Laranjo attend?
Claudio Laranjo attended Board Academy Br, Fia Business School, Universidade De São Paulo, Aduaneiras, Universidade De Mogi Das Cruzes.
What skills is Claudio Laranjo known for?
Claudio Laranjo has skills like Supply Chain, Production Planning, Logistics, Supply Chain Management, Erp, Demand Planning, Manufacturing, Procurement, Mrp, Project Planning, Logistics Management, Inventory Management.
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