• Develop and execute the brand marketing and communications strategy for Comex through executive communications, public affairs, issues/crisis management, brand development, media relations, digital, social media, and stakeholder engagement across Mexico, Colombia and Central America (Guatemala, Costa Rica, El Salvador, Honduras, Panamá, Nicaragua, Belize).• Orchestrate a full lifecycle communication strategy, designing, drafting and publish key content and engaging success stories for cross media (offline and online Media Planning, Public Relations, Social Media Management, and Press Relations).• Provide strategic counsel to executives on communication matters, including reputation management, public speaking engagements, and crisis communication managing a budget of $520 K USD.• Analyze macroeconomic data, political and legislative regulations and trends impacting on our business and consumers to prevent issues before they arise.• Lead Corporate Social programs in Mexico and Central America, collaborating with government institutions, NGOs such as Casa Frida Refugio LGBT+, Fundación EDUCA, Junior Achievement, among others, and business chambers (COPARMEX, CEMIC, CANADEVI, ANAFAPYT, etc.) to promote relationships and business, and external investors.Achievements:• Implemented digital strategies resulting in a 35% increase in social media engagement within younger generations, developing +100 media publications, +5M impressions and more than $1M USD in Ad Value media in less than 6 months. • Increased media coverage by 25%, positioning PPG as a thought leader in STEM, Diversity & Inclusion, Innovation, Social Impact and Sustainability.

• Develop and execute a comprehensive communications strategy, managing content across various channels such as media outlets, social media (LinkedIn, Instagram and Facebook), to maximize audience engagement.• Design competitive communication strategies, investigating public affairs matters, trends to generate campaign awareness and achieve major audience impact.• Create and curate engaging content, monitor and respond to audience interactions, analyze performance metrics, and maintain a consistent brand presence across all social media platforms.Achievements:• Achieved a 35% increase in positive media sentiment in 2023 by executing strong media relationship, generating $2.5M USD in Ad Value media.• Executed “Colorful Communities” a Social Responsibility Program that benefited +10,000 people across 2023.

Leading accounts: Comex, PPG, Walmart & Fever• Develop and implement PR strategies and campaigns through research, ideation and planning for PPG, Comex, MAPFRE, Walmart and Fever; leading a team of 3 direct reports.• Conduct competitive monitoring, providing valuable insights to enhance the effectiveness of campaigns and ROI.• Create critical message points, papers, and releases in support of media relations plan, including contacting media representatives according to audience segmentation.• Oversee the creation, editing, and publishing of content, coordinate with contributors, manage editorial calendars and deadlines, and ensure distribution and alignment with the institution's brand • Collaborate with top-tier influencers, creators, and celebrities leveraging their unique perspectives and audiences to create authentic and engaging content that resonated with the brand target demographic in +20 media outlets such as Elle Decor, Expansion, Excelsior RSVP, Radio Formula and Marie Claire.• Lead project management initiatives for CSR programs with Medicos Sin Fronteras,Achievements:• Coordinated high-profile events such as “La Casa de Papel: The Experience” securing +100 media publications and 24 million impressions.• Increased employee participation in campaigns by 20% through internal communications strategies.• Managed PR efforts for Comex’s ColorLife TRENDS show, securing coverage from 53 media outlets with an audience of over 2.5 million viewers.

Leading accounts: Comex, DLL, MAPFRE & Telefónica Movistar

Leading accounts: MediaMath & Bio PappelAchivement: Took the initiative to create a Master Class for specialized journalists to adapt the concept of “programmatic advertising” to the Mexican context with positive outcome.Main activities:Corporative events, development and execution of communication strategies, product launch, media monitoring, monthly reports, media management ( press conferences, interviews), content development ( press releases, opinion columns, articles, social media), supplier aproach and negotiation and media training.

Accounts: Interjet, Baxter, Shire & AmwayMain activities:Corporative events, development and execution of communication strategies, product launch, media monitoring, monthly reports, media management ( press conferences, interviews), content development ( press releases, opinion columns, articles, social media) and supplier aproach and negotiation.

Accounts: Lego, Abilia, Ferrero Rocher & Mary KayMain activities:Corporative events, product launch, media monitoring, monthly reports, media management ( press conferences, interviews) and content development ( press releases, opinion columns, articles, social media).