As General Director of Artecola Mexico, my mission is to lead a cultural and commercial transformation that positions us as an industry leader. I will establish a clear vision, aligning the team with strategic goals and fostering a culture of agility, collaboration, and accountability.My focus will be on driving growth through innovative commercial strategies, expanding market share, and building strong client and partner relationships. By identifying new opportunities and optimizing processes, we will improve efficiency, productivity, and financial sustainability.Central to this transformation is empowering talent—developing a high-performing team that embraces change, takes ownership, and delivers exceptional results. Through a customer-centric approach and operational excellence, we will ensure Artecola Mexico becomes a benchmark for success and innovation.

Tamlyn USA is a leading manufacturer of construction products, specializing in innovative solutions that ensure quality and performance in building projects. With a focus on sustainability and efficiency, Tamlyn offers a diverse range of products tailored to the construction industry.Country Manager & Strategic Consultant: Successfully established Tamlyn's presence, positioning the company as the main supplier of rain control membranes in the region, among other solutions.Client Relationship Management: Built strong relationships with major clients like Panel Rey, Saint-Gobain, and Construcentro (USG).Implemented innovative market strategies to enhance brand recognition and market penetration for Tamlyn in Mexico, while leading cross-functional teams to improve operational efficiency and customer satisfaction, thereby solidifying Tamlyn's position in Latin America.Tamlyn remains a key partner in advancing the construction sector.

+200 employees. 4 Production Plants. Comprehensive Business Transformation, from products to specialized solutions. Reinventing the business model, achieving new strategic accounts such as MABE, Samsung, SIGMA, LALA, Winia Daewoo, among others.• Sustained and profitable growth for 4 consecutive years; CAGR 65% • Full responsibility for P&L, 4 production plants, and over 100 Million USD.• Business model reengineering, creation of high-performance teams.• Leader of the Tijuana project; from start to launch over 10 Million USD investment.

1.7 billion dollars, 15 companies in 9 countries focusing on the Construction Industry• Develop and direct the LATAM transformation strategic plan; Market Strategy, Innovation, Strategic Planning, Key Accounts.• Successful launch of Cement in Costa Rica, Roofing Line in Mexico, Rotomolding in Peru and Colombia; among others for more than 250 million dollars.• Launch of online store and digital commercialization model.

• Lead the development and standardization of strategies of the Marketing, Innovation, Business Development, Key Accounts, Expansion of Points of Sale, reporting to the South Western Division based in Dallas Texas.• Develop and implement paint store expansion plan; franchise model: image, planograms, CRM's, sales reports, inventory levels and POP refills. During the time that I led this effort we grew from 70 stores to + 750 paint stores in 8 years. +30 MMUSD annually in billing to +270 MMUSD annually; in Market Share from 3.5% from MS to 13%.• Develop and implement a program called "Academia del Pintor" where we have more than 30 thousand painters in our database. Face-to-face and Virtual.• Lead ATL, BTL campaigns for THD, Walmart, Costco; Mexican commercial; from promotions to massive television campaigns.• Directly manage P&L for strategic accounts such as: Costco, Comercial Mexicana, Walmart and Chedraui; Annual sales of +50 MMUSD.• Build a new independent business area based on architectural painting and specification through Color called Color Studio. There we connect with the most prestigious universities in Mexico, as well as some of the most famous architects and designers.• Leading Sherwin Williams commercial team at the time Sherwin Williams sought to purchase Comex Paints.• Develop project and implementation of the S&OP methodology• Leading the planning and management of 10 national conventions, as well as achieving a large number of participations in large explosions and fairs such as ExpoChiac, Canadevi, ADI and virtual business forums.

• Responsible for the entire Marketing strategy for the entire product portfolio.• I was responsible for leading the team that successfully launched Durock (cement board) to the Mexican market. Leading product in its category and today a generic.• Responsible for successfully launching RADAR, the highest-selling registrable ceiling in Mexico.• Full responsibility for ATL, BTL for the entire dealer network

• Develop the category of architectural waterproofing.• Design and implement the CASA concept (Attention and Advice Center) that achieved an accelerated increase in sales to both distributors and end users.• I had a strategic role in the acquisition of Acriton, the first company in Mexico that used 100% acrylic elastomeric resin for waterproofing on a large scale.• Develop the category of architectural waterproofing. • Design and implement the CASA concept (Attention and Advice Center) that achieved an accelerated increase in sales to both distributors and end users. • I had a strategic role in the acquisition of Acriton, the first company in Mexico that used 100% acrylic elastomeric resin for waterproofing on a large scale.