Claudio Morgese Email & Phone Number

Budapest

As an IoT Campaign Manager at Lexmark, I’m responsible for developing and executing innovative IoT campaigns to enhance our digital presence and drive customer engagement. I will collaborate with various departments, including marketing, IT, and customer service, to ensure the successful implementation of these campaigns.Key Responsibilities:- Develop and execute comprehensive IoT marketing campaigns to drive awareness and demand for Lexmark's IoT solutions.- Collaborate with cross-functional teams to create and implement digital marketing strategies.- Manage the creation of marketing materials, including content for social media, email campaigns, and other digital channels.- Analyze campaign performance and provide insights to optimize future campaigns.- Work closely with the sales team to ensure alignment between marketing efforts and sales goals.- Stay up-to-date with industry trends and best practices in IoT marketing.

Budapest, Hungary

As Digital Campaign Manager in my current role, I spearhead end-to-end planning, development, and execution of international multi-channel demand generation and Account-Based Marketing (ABM) campaigns at global level. Utilizing a diverse range of tactics and tools, including email/automation (Eloqua), CRM (Microsoft D365), paid social (LinkedIn), ABM display (Triblio/Terminus), inside sales cadences (Salesloft), lumpy mail (Sendoso), and intent tools (Foundry/Triblio, Priority Engine/Anaplan), and leveraging online intent data to understand consumer behaviours I orchestrate campaigns with precision.

Budapest, Ungheria

As part of the Global Revenue Marketing Organization and reporting to the Global Demand Program Manager, the Activation Campaign Manager - EMEA / ANZ is responsible for planning and executing campaigns targeting a specific set of accounts within the EMEA and ANZ regions.The Activation Campaign Manager develops an integrated mix of campaign tactics and leverages ABM technologies to successfully engage enterprise accounts, generate pipeline and move them effectively through the buyer's journey.

Budapest, Hungary

As the Manager of Field Marketing Support overseeing DACH, Northern Europe, and Southern Europe, I lead a team of Field Marketing Specialists and Coordinators handling projects of EMEA scope. Key responsibilities include:- Driving high engagement within the team, ensuring balanced project distribution while considering dotted-line reporting to subregions for business priorities in supported countries.- Creating and maintaining flawless process standards within the team and across Field Marketing, communicating necessary changes.- Developing and executing project plans in alignment with FM EMEA Management, taking on additional Marketing projects as part of the central management team.- Generating monthly EMEA Management reports detailing activity, plans, and results.- Managing team tasks such as performance reviews, development plans, and succession planning.- Fostering collaboration and development within the team, emphasizing knowledge sharing and backup support.- Cultivating collaboration with other on-site teams and within Lexmark.

Budapest, Budapest, Hungary

As a South Europe Field Marketing Specialist, I coordinated and executed online/offline marketing across multiple markets. Key responsibilities included:- Coordinating regional/local collateral production for print and online media.- Adapting and deploying the global marketing strategy to meet country-specific needs.- Proactively responding to Sales needs, collaborating with various teams.- Managing content accuracy on websites, partner portals, and offline collateral.- Coordinating and presenting corporate events, webinars, and training sessions.- Supporting EMEA Sales organization with SalesForce/Microsoft Dynamics, LinkedIn Sales Navigator tactics.- Setting up automated marketing campaigns in Eloqua.- Conducting quarterly market analysis using Power BI.- Creating marketing assets using Adobe Illustrator, InDesign, Photoshop, Dreamweaver.

Budapest, Budapest, Hungary

Apulia, Italy

As Operative Processes Improvement (MPO) employee I've been responsible of checking, analysing,proposing changing in all the Nexive shipping/delivering processes within Apulia region (Bari, Foggia,Lecce and Taranto sites).Great results fully highlighted by management obtained in the region and especially on Lecce site,where the SLA has been brought from less than 50% of delivered parcels up to the 96%.

Casamassima (Ba)

As Planning and Logistic assistant I have been in charge of the logistic activities planningand shipping activities coordination. Main objective was to deliver to customers (Italian large-scaleretail channel) all around the country Promo Marketing material such as flyers, brochures, POP andother merchandising assets.Other tasks included: warehouse management, production coordination involving partners located inseveral regions, pick-up/deliver organisation, costs evaluation, reporting.

Bari , Italia

As per my first Marketing experience I've been gradually involved in all the Sales and Marketingactivities, in order to develop the Brand, managing the corporate internal end external communication,look for new potential customers, maintain the existing customer relationship and work closer tobrands, partners and providers (Poste Italiane, Zebra Technologies C., Zucchetti Axess Tmc).

Front and back office reception job, reception administration, market research management.

Master'S Degree In Marketing, Marketing, 110/110 Cum Laude (Gpa 7)

Thesis: web marketing Title: "Le strategie di integrazione per la creazione di valore in web" Thesis Supervisor: Prof. Savino Santovito

Bachelor'S Degree Of Marketing And Communication, Marketing/Gestione Marketing, Generale

Thesis in Direct and Relational Marketing Title: "New technologies and Marketing. The H10 Hotels case." Thesis supervisor: Prof. Luca.