• Created and strategized monthly editorial plans, resulting in a 5-10% increase in Instagram post engagement rate, reaching 83,000 followers• Assisted in the promotion strategies for offline activations• Proofread and developed copywriting for marketing collaterals

• Led six divisions with a total of 35 members, overseeing event planning, marketing communication, social media, R&D, design, and documentation• Developed event concepts and integrated marketing communication plans, successfully organizing two bazaars with over 70 brands and 20,000 visitors• Organized strategic timelines and monthly objectives to ensure project efficiency• Supervised quantitative research on customer journey and consumer behavior that utilized data analytics tools including Python and R• Designed social media posts, offline marketing collaterals, and event merchandise to align with brand objectives• Managed photoshoots from concept development and direction to post-production tasks including editing and color grading

• Led four project officers: creative, marketing, relations, and supporting departments• Built our brand book, sponsorship proposals, and collaboration proposals• Organized strategic timelines and monthly objectives• Managed budgets and created financial strategies• Assisted all divisions in the creative, marketing, and relations departments, including event planning, marketing communication, social media, R&D, design, documentation, community relations, public relations, and sponsorship

• PIC of the main campaign, including pre-event and online activation that showcases the story behind local brands• Assisted in planning all online and offline activations• Managed event rundowns

• Improved employer branding on social media channels (Instagram and TikTok) by creating a comprehensive social media strategy• Proofread and developed copywriting for marketing collaterals• Created surveys to develop effective marketing strategies