Develop a car after-sales membership business model MVP utilizing a Design Thinking framework. Employed a research-centric and iterative methodology to ensure alignment with market needs and optimize growth opportunities. Attract and retain early adopters of the MVP through strategic initiatives aimed at optimizing the product's value proposition. Utilized targeted marketing tactics and ongoing refinement processes to ensure alignment with customer needs and preferences, thereby fostering… Show more Develop a car after-sales membership business model MVP utilizing a Design Thinking framework. Employed a research-centric and iterative methodology to ensure alignment with market needs and optimize growth opportunities. Attract and retain early adopters of the MVP through strategic initiatives aimed at optimizing the product's value proposition. Utilized targeted marketing tactics and ongoing refinement processes to ensure alignment with customer needs and preferences, thereby fostering sustained user engagement and loyalty. Collaborated cross-functionally with product development teams to incorporate user feedback into iterative product enhancements, fostering a customer-centric approach to innovation. Show less

As the spearhead of marketing and growth strategy, I skillfully orchestrated the development and deployment of an all-encompassing go-to-market strategy for Sodimac's novel business vertical. My mission was to secure enduring, scalable growth and elevate the brand's market stature. In pursuit of this objective, I embarked on a journey of experimentation, testing, and enhancement of core business metrics, all while meticulously targeting the appropriate audience to optimize MVP engagement and… Show more As the spearhead of marketing and growth strategy, I skillfully orchestrated the development and deployment of an all-encompassing go-to-market strategy for Sodimac's novel business vertical. My mission was to secure enduring, scalable growth and elevate the brand's market stature. In pursuit of this objective, I embarked on a journey of experimentation, testing, and enhancement of core business metrics, all while meticulously targeting the appropriate audience to optimize MVP engagement and outcomes. Furthermore, I crafted and established a compelling brand narrative and a comprehensive brand book, meticulously tailored to resonate with market demands. This initiative was pivotal in defining and steering the marketing and growth endeavors to new heights, ensuring they were not only aligned with but also pivotal in shaping the market's trajectory. Show less

Lead the strategic launching and direction of DiDi brand and marketing ride-hailing business, managing priorities and execution workflow in South Cone Region - LatAm.Work a strategic brand positioning and operational improvements to fulfill business OKR's. Deliver breakthrough initiatives to increase value proposition among the general population, in a fast pace business, mapping and promoting marketing value to key organization stakeholders (GM and HQ Heads) and proactively find areas… Show more Lead the strategic launching and direction of DiDi brand and marketing ride-hailing business, managing priorities and execution workflow in South Cone Region - LatAm.Work a strategic brand positioning and operational improvements to fulfill business OKR's. Deliver breakthrough initiatives to increase value proposition among the general population, in a fast pace business, mapping and promoting marketing value to key organization stakeholders (GM and HQ Heads) and proactively find areas of opportunity among the region.Local integrated campaign creation (digital and offline), reporting learnings, insights and proactively pushing market research to improve results and align company operational efforts.Lead and build a strong multidisciplinary team to deliver ambitious company growth goals YoY. Boost brand favorability, marketing acquisition performance, users loyalty and engagement Show less

Support the Regional Growth Marketing team and local City teams by creating, managing and leading a variety of tactical digital and offline campaigns for the South Cone Region (Argentina, Chile, Paraguay & Uruguay), targeting riders, driver partners and prospects. Optimising existing campaigns and drive future performance through thoughtful testing. Managing day to day relationships with relevant stakeholders (vendors and agencies). Providing critical reporting to internal and external… Show more Support the Regional Growth Marketing team and local City teams by creating, managing and leading a variety of tactical digital and offline campaigns for the South Cone Region (Argentina, Chile, Paraguay & Uruguay), targeting riders, driver partners and prospects. Optimising existing campaigns and drive future performance through thoughtful testing. Managing day to day relationships with relevant stakeholders (vendors and agencies). Providing critical reporting to internal and external partners. Researching, identifying and executing new channels in order to improve marketing activity driving engagement and growth in the region. Provide effective management of business plans and forecasts. Show less

Account Manager for HBF Insurance & VW Group: AUDI, VOLKSWAGEN, ŠKODA. Implementing high class digital products and high quality brand experiences according to client needs. Creating an acquisition strategy to drive awareness, leads and conversions. Media Plans and Business Objectives conception, maximizing resources to guarantee a high ROI. Managing a Performance team pushing clients results and leading edge campaigns.

ABCDIN is one of the four biggest retails players in Chile, with more than 90 stores across the country I was Head of Acquisition Marketing, developing an end to end campaign management (SEM, Social Media Ads, Affiliate MKT & Remarketing), also in charge of SEO development & Web Analytics measurement for the E-commerce Site. Some of my main task were: Create and execute the acquisition media plan (planning, pacing, budget) Increase Sales, Conversion Rate, ROAS & Traffic (organic/paid).

ComparaOnline is a successful Chilean Startup, the first insurance and financial services comparison website in the country.I Developed the MKT Acquisition strategy to increase and Optimize Car & Travel Insurance Quotes with SEM as the main task, campaigns mainly focused on improve conversion rates & costs per quotes, also developed Acquisition Campaigns (Affiliate MKT, Display & Remarketing), SEO strategies & Web Analytics tasks (web usability optimisation, goals setting, conversion… Show more ComparaOnline is a successful Chilean Startup, the first insurance and financial services comparison website in the country.I Developed the MKT Acquisition strategy to increase and Optimize Car & Travel Insurance Quotes with SEM as the main task, campaigns mainly focused on improve conversion rates & costs per quotes, also developed Acquisition Campaigns (Affiliate MKT, Display & Remarketing), SEO strategies & Web Analytics tasks (web usability optimisation, goals setting, conversion funnel implementation, A/B Testing, CRO and channels/mediums metrics monitoring). Show less

SEM Manager for Chile, Uruguay, Panamá & Costa Rica. Creation and optimisation of different types of Search Campaigns according to the business verticals of the company. Campaigns based on Performance (CPA - Leads & ROI - Sales).

Reprise Media is a worldwide agency, specialized in search engine marketing advertising. I was Search Engine Coordinator of Hyundai/KIA for the United States of America. Some of my task were to be Coordinator of all the different types of SEM Campaigns according to the buying cycle of the costumer (Awareness, Interest, Action). Campaign Optimization and Reporting: CPC, CTR, Ads, Negatives Terms added and the Budget Control Administration. It was a must to be certified in Google Adwords… Show more Reprise Media is a worldwide agency, specialized in search engine marketing advertising. I was Search Engine Coordinator of Hyundai/KIA for the United States of America. Some of my task were to be Coordinator of all the different types of SEM Campaigns according to the buying cycle of the costumer (Awareness, Interest, Action). Campaign Optimization and Reporting: CPC, CTR, Ads, Negatives Terms added and the Budget Control Administration. It was a must to be certified in Google Adwords to be able to work for this client. Show less

Internship Developing and Supporting Social Media Marketing, Digital Campaigns & Content Marketing Strategies.