Claudio Téllez Email and Phone Number
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Helping brands, agencies and tech companies expanding their digital production capabilities at Scrambled.Driving innovation at the intersection of product, user experience design, and engineering. With more than 15 years of experience leading product design, engineering and innovation teams for Ad Tech companies. I take a holistic approach to creating platforms, products and digital experiences that are engaging and measurable.
Responsiveads
View- Website:
- responsiveads.com
- Employees:
- 29
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Head Of Creative Innovation, Full-Service (Fractional)ResponsiveadsNew York, United States
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Co-Founder And Chief Growth OfficerScrambled Mar 2024 - PresentNew York, United States -
Director Of Product Management, Display Ad ProductsEngrost Inc Sep 2022 - Sep 2023New York, United StatesIn this role, my main objective was to define and execute the roadmap for the suite of Display Ad Products within the context of a multichannel offering including Display, Online Video, and CTV. In collaboration with interaction designers, engineers, sales, marketing, publisher partnership, operational teams, external partners, and other directors of product.Achievements:- Developed a shared vision for Display Ad Products, ensuring team alignment with the goals and objectives.- Defined vision and GTM strategy for the suite of cross-screen high-impact ad formats.- Collaboration with the CTV team, to translate high-impact display ad formats into CTV Formats.- Rolled out the Ad Product Lifecycle guidelines that covered all stages of an ad product; from idea and validation to go-to-market.- Led the productization of dynamic creative capabilities such as creative relevancy, and integration between Clinch and our home-grown creative automation suite.
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Senior Director, Product Design And DevelopmentPadsquad Jul 2021 - Sep 2022New York, United StatesIn this role, I collaborated with internal and external stakeholders to design and develop internal and client-facing products including Rich Media Ad Experiences and Formats, First Party Analytics, and Automation solutions.Achievements:- Built and managed an inclusive and diverse team of product managers, product designers, engineers, and data specialists focused on supporting our homegrown automation suite as well as our first party data solutions.- Created and led the Creative Technology team in charge of proprietary ad tag solution, R&D, Troubleshooting and first to market creative experiences.- Collaborated with VPs and Directors across the organization to identify opportunities and bring new high-impact mobile ad experiences to market, aligning with the Better Ads Coalition.- Led the development of a new suite of ad format templates to automate and improve the efficiency of ad production.- Drove migration of all PadSquad's ad experiences from Celtra to Airtory. An organization-wide collaborative effort that included production automation, training, and partnership management. -
Director, Ad Product Technology [And Design]Padsquad Jan 2016 - Aug 2021Greater New York City AreaIn this role, I was initially responsible for establishing and managing the ad design and development team, defining its processes, and selecting the stack of tools to enable efficient ad production. Later on, I led all new Ad Product Formats Innovation and Design, as well as architected a new tech stack that streamlined creative production and made it possible to bring our custom rich media mobile display ad formats across open inventory.Achievements:- Research, development and go-to-market of a catalog of more than 30 Ad Product formats, and features. In Collaboration with the VP of Innovation.- Streamlined our ad trafficking, campaign management, and production operations through custom templates, procedures, and alignment.- Architected and Developed a new Ad Tag that enabled the ability to scale our Rich Media experiences across open and premium inventory.- Integration and adoption of 3rd party ad tech vendors such as AppNexus, Salesforce DMP, RevJet, Celtra, Moat, and Airtory.- Provided technical support to Client Success and Sales teams.- Mentorship and training for engineers, creative developers and designers.
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Founder & EditorFilm.Com.Do Mar 2014 - May 2016Nueva York Y Alrededores, Estados Unidos
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Interactive Designer & Developer.Freelance Aug 2014 - Nov 2015Nueva York Y Alrededores, Estados Unidos
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Creative Development ManagerTheorem Mar 2013 - Aug 2014Santo Domingo, Dominican RepublicIn this role, I was the lead designer, art director, and original team member of Theorem's ad design and development team based in the Dominican Republic. During my time at Theorem, I oversaw creative work for Fortune 500 brands and worked closely with ad network partners to create new first-to-market cross-screen rich media ad products.Achievements:- Grew and developed the team into a group of 50+ producers, interaction designers, and creative developers.- Defined all ad design and development processes and good practices.- Positioned myself as the top subject matter expert for creative capabilities for Celtra, DoubleClick Studio, and Sizmek (Now Amazon); supporting an international sales team.- Collaborated with external partners like Sizmek and Undertone to define ad development good practices and explore new rich media experiences that would later be productized. -
Art Lead / Rich Media Mobile LeadTheorem Apr 2010 - Mar 2013Santo Domingo, Dominican RepublicAs an Art Lead I was the first step in creative approval, these designs and animation would later be approved by the Creative Director. Later on, I started supporting the Rich Media and Rich Media Mobile teams as escalation point for technical issues and advanced development. As the company grew, I became the main lead and subject matter expert for mobile development.
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Flash DesignerTheorem May 2009 - Apr 2010Santo Domingo, Dominican Republic
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Production ManagerComunimas.Com Jun 2008 - Jun 2009Santo Domingo, Dominican RepublicComunimas.com is one of the leading web and interactive design and development studios in the Dominican Republic. My team and I were in charge of ideation, design and development of interactive experiences(Interactive Games and Websites) for brands like Coca-Cola, Phillip Morris, Diageo and other high-profile brands. As a Production Manager, I would define the vision and lead the production of all interactive pieces.
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Interactive Designer/DeveloperComunimas.Com Oct 2006 - Jun 2008Santo Domingo, Dominican RepublicAs an Interactive Designer I was in charge of creating eye engaging front end designs for websites, desktop applications, banner ads design-animation and some graphic design. Further on, I introduced flash development to the company's portfolio, this opened doors to incur in interactive games and applications development in flash.
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Corporate Identity Consultant / Graphic DesignerInter-American Institute For Cooperation On Agriculture (Iica) Mar 2005 - Oct 2006Santo Domingo, Dominican RepublicDuring my time at IICA I was in charge of a wide range of duties such as corporate identity consulting to the PR department, art direction to outsource design, concept and design of local campaigns and book covers for various purposes. I also designed and managed the 2005 iicard.org website project.
Claudio Téllez Skills
Claudio Téllez Education Details
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Advertising
Frequently Asked Questions about Claudio Téllez
What company does Claudio Téllez work for?
Claudio Téllez works for Responsiveads
What is Claudio Téllez's role at the current company?
Claudio Téllez's current role is Head of Creative Innovation, Full-Service (Fractional).
What is Claudio Téllez's email address?
Claudio Téllez's email address is cl****@****uad.com
What is Claudio Téllez's direct phone number?
Claudio Téllez's direct phone number is +164668*****
What schools did Claudio Téllez attend?
Claudio Téllez attended Universidad Apec.
What are some of Claudio Téllez's interests?
Claudio Téllez has interest in Web Design, Online Advertisement, Politics, Emerging Technologies, Interactive Games, Mobile Development, Poverty Alleviation, Science And Technology, Rich Media, Animal Welfare.
What skills is Claudio Téllez known for?
Claudio Téllez has skills like Web Design, Online Advertising, Web Development, Digital Media, User Interface Design, Flash, Graphic Design, Html, Css, Web Analytics, Advertising, Rich Media.
Who are Claudio Téllez's colleagues?
Claudio Téllez's colleagues are Rad Developer, Kimberly Goodwin, Oleh Safonov, Cem Gurel, Rad Marketing, Emma Oivio 🦄 (She/her), Jeff W..
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Claudio Tellez
Chile -
Claudio Tellez
Mérida, Yuc -
Claudio Téllez
Dr.Rer.Nat. (Full Professor- Titular) At Universidade Federal FluminenseRio De Janeiro, Rj1vm.uff.br -
claudio Tellez
Brazil
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