With over 20 years of experience in the creative industry, I am passionate about crafting innovative and engaging campaigns that connect with audiences and drive results. As the Executive Creative Director and Creative Partner at The NEW, I lead a talented and diverse team of creatives who deliver cutting-edge solutions for clients across various sectors and platforms.In my previous roles as Creative Director and Executive Creative Director, I was responsible for overseeing the creative vision and direction of the agency, as well as managing key accounts and pitching new business. I successfully led the development and execution of several award-winning campaigns and brought home accolades such as Clio, Cannes Lions, Epica, IAB MIXX, Eurobest, the Golden Watch Award for the best advertising campaign in the New Europe, the Silver Drum, and the Gold Angel. I leveraged my skills in creative direction, new media, and marketing communications to create impactful and memorable stories that resonated with the target audiences and the media.