Claudia Serrano Email and Phone Number
Claudia Serrano personal email
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As a passionate and ultra creative marketing leader with over 12 years of experience in the tech industry, I thrive on building marketing strategies that not only drive results but also deliver exceptional customer experiences. My journey has been shaped by a genuine desire to understand what truly resonates with audiences and to connect with them in meaningful ways.I have a solid track record of boosting brand visibility and linking marketing efforts to sales growth, consistently achieving significant revenue increases. My strengths in strategic planning and cross-functional leadership allow me to collaborate effectively with diverse teams, ensuring that every initiative aligns with our business goals and is executed to make a real impact.With a focus on account marketing strategy and management, I utilize data-driven insights to develop effective go-to-market (GTM) plans that enhance marketing performance and yield tangible results. I believe that successful marketing is about more than just meeting expectations; it’s about anticipating customer needs and crafting experiences that truly delight at every touchpoint.I’m always excited to connect with fellow professionals and explore new opportunities to innovate and succeed in the dynamic tech landscape. Let’s connect and create something extraordinary together!
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Senior Marketing Manager, Us Consumer Channel, Retail - Best BuyIntel Corporation May 2021 - PresentSanta Clara, California, UsOrchestrate dynamic co-marketing strategies and go-to-market plans with leading partner retail accounts in North America, within the PC segment. Manage the entire campaign lifecycle—from strategic planning and budget management to steering paid media, shaping creative direction, executing in-market tactics, and crafting insightful post-campaign reports. My work spans every customer touchpoint, including digital (streaming TV, display, social media, search, affiliates), traditional (print, out-of-home), and experiential (in-store merchandising, events). I also oversee internal stakeholders and business groups alignment, in addition to managing marketing budgets within annual planning cycles, all this to ensure our collaborative efforts with partners achieve maximum impact. -
Marketing Manager, Us Consumer Channel, Retail - Office Superstores, Broadcast, Regional AccountsIntel Corporation May 2014 - Apr 2021Santa Clara, California, UsManaged co-marketing initiatives for gaming, components, premium, and value PCs, aligning with Intel's corporate strategy at partner accounts. Developed strategic plans to enhance brand presence and drive sales, overseeing budget management, and tailoring campaigns to target various shopper personas. Created an annual co-marketing plan framework and established an accountability system for tracking implementation and compliance within specific accounts covered. Managed end-to-end marketing campaigns, including creative development and media planning with partners, utilizing data-driven strategies to optimize performance. Responsible for Intel's total online presence on retailer.com, managing landing pages and product listings while ensuring compliance with brand safety guidelines and industry regulations.
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Marketing Specialist, Sales And Marketing Leadership Rotation ProgramIntel Corporation 2012 - 2014Santa Clara, California, UsResponsible for co-managing comprehensive media plans and developing creative content with key media partners for major product launches. Orchestrated a wide range of events and webinars, enhancing brand visibility and engaging thousands of participants. Additionally, managed relationships with external agencies, customers, sponsors, and event partners to ensure successful collaboration cross-partner.
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Media Planning InternCrispin Porter Bogusky Cph 2012 - 2012Copenhagen, DkActively participated in the research, development, and implementation of media plans tailored to meet client needs. Took on the responsibility of supporting client projects by diligently updating media plans and ensuring that all deliverables were completed on time. Worked closely with planners and managers, to help resolve planning issues and maintained quality control over essential documents like plans, reports, and invoices. Utilized various research tools, and gathered insights that informed our media planning activities per client. Additionally, managed administrative tasks such as updating reports and adhering to project timelines.
Claudia Serrano Skills
Claudia Serrano Education Details
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Florida International University - College Of BusinessGeneral -
Florida International UniversityAdvertising
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Miami Dade CollegeMiami Dade College
Frequently Asked Questions about Claudia Serrano
What company does Claudia Serrano work for?
Claudia Serrano works for Intel Corporation
What is Claudia Serrano's role at the current company?
Claudia Serrano's current role is Sr. Marketing Manager @ Intel | Driving Growth Through Innovative Campaigns and Strategic Partnerships | Tech Enthusiast.
What is Claudia Serrano's email address?
Claudia Serrano's email address is cl****@****ail.com
What schools did Claudia Serrano attend?
Claudia Serrano attended Florida International University - College Of Business, Florida International University, Miami Dade College.
What skills is Claudia Serrano known for?
Claudia Serrano has skills like Social Media, Photoshop, Microsoft Office, Time Management, Event Management, Marketing, Marketing Strategy, Microsoft Excel, Powerpoint, Creative Writing, Project Management, Creative Strategy.
Who are Claudia Serrano's colleagues?
Claudia Serrano's colleagues are Carmelita Dunican, Huilin Wen, Amarnath, C, Moises Becerra Perez, Teng Yang, Cornelia Fetzer, Livne Shmuelx.
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