Claudia Medina Email & Phone Number

Mexico City, Mexico

Mexico City Area, Mexico

México, Df

Vertical markets strategy and trends by industryAd hoc projects for PM's and Strategic areasBenchmarking (telecom and IT services)Macroeconomic analysis

Documenting cases of successful ICT competitivenesAnalysis of ICT demand for CPG, manufacturer and SMB sectorICT investment company profilesCommunity manager for information exchange for CPG and manufacturer sectorAd hoc studies for to identify potential demand and sales leadsMethodic, operation and supervisional projects, reports and clients presentationsCorporative accounts attentionResearch instruments designHigh-level interviews with CIOs and CEOs

Responsible for the ICT supply modelMarketing qualitative and quantitative research about ICT mexican market Information exchange with market channels and manufacturersMethodic, operation and supervisional projects, reports and clients presentationsCorporative accounts attentionResearch instruments design

Market research (qualitative and quantitative) Benchmark focused. Opinion polls, SC, Mistery Shopper (Ad-hoc studies)Purposes elaboration, methodological implementation, operating and supervising projects, reports and client presentations.Corporative accounts atention.Work groups coordination and supervision to nation wide suppliersWork Aliances with marketing service suppliers and nation wide consultancy.Main Project:“GE Capital Fleet Services” Maintenance Services Design, implementation, operation: “Auditorias de servicio” program, which objective is to clasify the current suppliers network according with their operative capacity and current work practices ( more than 500 spots nation wide)“Desarrollo de proveedores” implementation program“Certificación y recultamiento de nuevos proveedores” implementation and and operation programHSBC México, Benchmarking studies, opinion surveys, and SC focused to the next division:POS (point of sales). Banking businessOnline Banking personal connectionIVR (focused on client service)Grupo Soriana Design, implementation and operation of a 2 weeks 439 measures nation wide for the supermarket chain group. The objective is to detect opportunity areas in every store, beside to generate needed data for economical incentive for operational personnel in every store.City Club implementation of commercial “mistery shopper” Whirlpool MéxicoOperative Implementation for massive promotion campains 2007 and 2008 for Acros and Whirlpool (inbound and outbound services, Contact center)Others: Business tables for Eurocentro NAFIN; “Materiales para la construcción 2006” and “Encuentros de negocios dentro del marco del Foro Mundial del Agua”Marketing plan 2007 for philantropic Fondo para la PazMarketing plan as external consultant for many firms

Business management connections (6 consultants and 4 TKM agents)Promotional coordination events for institution services promotion.Training organization courses for nationwide Red CRECEMarket research (quantitative), project development and final reports

Pmi Certification, Business Administration And Management, General, Pmi

Activities and Societies: Diplomado en dirección de proyectosEstudios con validez oficial para la certificación otrogada por el Program.

Licenciado Relaciones Comerciales, Business, Management, Marketing, And Related Support Services

Activities and Societies: Especialidad en Marketing Industrial Escuela Superior de Comercio y AdministraciónTitulado, CP: 4715079

Técnico En Mercadotecnia, Marketing/Marketing Management, General, Titulado

Activities and Societies: Cecyt 14 Luis Enrique Erro Soler