Claus Højlund Email & Phone Number

Naverland 2, 2600 Glostrup

København, Hovedstaden, Danmark

Denmark

Main brains behind commercial partnerships, media strategy and creative concept development, I help brands and content creators connect to reach their full potential as partners.

Independent consultant with a primary focus on business development, media strategy, sales, commercial partnerships, sponsor and content marketing strategy. Concept development, product placement and cross-media communication with a strong focus and mobile and interactive experiences.Clients include: TV3 (MTG/NENT), DR (Danish Broadcasting Corporation).

Copenhagen Area, Denmark

Salgs og MarketingchefSAC Solutions har fokus på IT-sikkerhed og i særdeleshed på overvågningen, der giver dig overblik og indblik i din nuværende IT-sikkerhed. På baggrund af din indsigt, kan du foretage intelligente IT-sikkerhedsindkøb, optimere din IT-sikkerhed og de ressourcer du bruger på at opnå den. Vi sikrer at du får noget for dine investerede.

Contentgate was a start-up with the goal to build an online video marketplace for professional video content. I worked on building a tech team and developed the business concept and the product management. A major part of the work and challenge was to negotiate partnerships with media, content providers and advertisers to use the Contentgate platform. Also.

Commercial responsibility for all TV3's online and mobile products as well a managing a smaller team of employees. Primary work areas included business development of new web sites, mobile portals as well as generating sales across all related channels. Working with TV3 Creative Sales, I worked with Advertising Funded Programming (AFP) and other commercial.

Copenhagen Area, Denmark

MediaAssist had in the period as the primary task of business developing and selling partnerships and develop areas for alternative sources of income for DR. It was primarily the sport, which was the focal point of the DR partnerships.

Concept development of IVR/SMS solutions to leading Danish media, including prime time television shows for DR, TV2, SBS, TV3, Aller etc. Developed, set up and ran various interactive programmes based on Telecom Scandinavia’s core offering: ivr/sms-competitions, premium rate solutions and mobile marketing.

Responsible for Internet Sales, Sponsorships and print ad sales. Client responsibility includes Roskilde Festival, Cingular Wireless, Get2net, Compaq, Goodyear, Tjeck Magazine

Optimized sales and offered support in the creative development of the software product ”Intrasuite”.

Overall responsibility for marketing strategy and sales.

Developed marketing strategies and sales tactics for GO-CARD, Egmont’s give-away postcards distributed to cafees, restaurants and cinemas across the country. Facing clients from both agency and client side I guided the strategic and creative development of campaigns helping clients choose the right placements and timings of their efforts.