360º strategisk forretningsudvikling for danske små og mellemstore virksomheder (SMV'er).Uafhængig rådgivning indenfor salg, markedsføring, digitalisering, e-handel, internationalisering, eksport, økonomistyring, finansiering, ledelse, organisation, procesoptimering, forsyningskæder, ejerskifte og salgsmodning, m.m.

External thesis examiner on subjects in digital B2C and B2B sales and marketing, etc.

External examiner in Strategic Sales

Overall responsible for the full product life cycle, including- Identification, evaluation, planning and implementation of new suppliers, products and services- Establishment, implementation and adaptation of the overall category plan- Strategic and tactical development of the supplier cooperation- Development of existing as well as new products and services- Ongoing customization of sales and marketing activities- Phasing out of products- Ongoing operational procurement- Cooperation and coordination with sales and service, customer service, technical development, finance and project management- Compliance with revenue and earnings budget

The national president is tasked with promoting RTD's purpose and motto, to take care of the national councils daily business as well as RTD's international relations.The day-to-day management of the national association is carried out by the national president. For his assistance he appoints an executive committee consisting of six members:1. The national secretary assists the national president with the practical work.2. The national treasurer is responsible for RTD's finances, including the association's accounts, the collection of dues, etc.3. The national editor is responsible for the publication of the four annual issues of the association's magazine Excalibur.4. The national webmaster is responsible for the operation and development of RTD's website.5. The national shopkeeper is responsible for sales and marketing efforts of the merchandise shop.6. The national public relations officer is responsible for internal and external communication.The national president sets up committees which he deems necessary for resolutionspecial tasks.The National President represents RTD to the international organisations that RTD is a member of.

The course "Strategic Pricing" is aimed at all those involved in decisions on setting prices. The course provides you with a basic understanding of why it is important to work strategically with pricing and how your company's resources can be optimized to deal with the challenges of pricing.The course is relevant for everyone, whether you are providing products or services, and is targeted at both small and large companies. Typical participants are CEO's, CFO's, CMO's, sales managers, key account managers, business development managers, product managers, pricing- and revenue managers, market managers, business developers, strategic buyers, controllers, supply chain managers, market analysts, operations managers as well as business owners and board members.The course will lead you through the processes relating to pricing, focusing on the impact of the economic and behavioral aspects of pricing. The course will provide you with theoretical knowledge and practical tools to handle the challenges and opportunities that exist in strategic pricing.Key aspects of the course are:- Introduction to strategic pricing; pricing in the marketing mix, price elasticity, demand and supply, market types, price leadership, revenue maximization, price discrimination, economies of scale, the PSD model, cost-plus pricing, CVA analysis, game theory, the DIM Model, value analyses, break-even analysis.- Pricing strategies and tactics; pricing objectives, value-based pricing, value-based selling, customer segmentation, willingness-to-pay, dynamic pricing, decision-making, new product pricing, list price management, pricing along the life-cycle.- Price implementation and control; price and value communication, sales force management (negotiation, incentives), channel management (discount management, price waterfall, issues in channel management), price control (KPIs, pricing software).

Overall responsible for optimization of commercial processes and business transformation across the organization, including sales, marketing, purchasing, logistics, master data and campaign offices.Management of strategic streamlining and transformation projects, including optimization of inventory levels, reduction of depreciation, streamlining of price adjustments, creation of advertising newspapers, etc.Commercial responsibility for implementation of new IT systems, including Product Information Management and Procure-to-Pay solutions.Responsible for the relocation of HQ functions to Shared Service Center in Poland as part of overall cost reductions.Managing and prioritizing commercial adaptations of SAP implementation.Ensure that business processes impact results, enhance profitability and assist the organisation to meet operational targets and strategic goals.Collaborate across all departments of Dansk Supermarked Group to improve the management of commercial processes, ensuring that they are working as efficiently and effectively as possible.Drive improvements by:- Defining and implementing commercial process excellence.- Reducing complexity through simplified process flows.- Reducing costs through identification and elimination of redundant workflows.- Increasing flexibility through securing of efficient information hand over.- Increasing speed through design of effective and efficient workflows.- Establishing reliability through documentation and communication of current and desired process states.Member of management team and Commercial Business Process Owner.Direct reports: 9Contact me: +45 9395 8400

Responsible for development and optimisation of commercial frameworks, systems, procedures and processes.Define and optimise commercial processes.Define and develop best practices across the entire value chain.Drive commercial process improvement.Design, implement and maintain commercial process documentation.Effectively link sales, marketing, planning, procurement, logistics, finance, etc.- Create and measure efficient commercial processes and ensure these processes are implemented.- Accountable for commercial process design and key performance indicators.- Accountable for successful implementation of commercial processes across the value chain.- Accountable for achieving process business benefits.- Final decisions point on when local processes are appropriate.- Evaluate that new processes are working and achieving their desired commercial outcomes.- Look for continuous improvements in commercial processes to drive efficiency.- Evaluate ongoing system or process changes to determine impacts on business.Member of commercial management team, reporting directly to the CPO.Direct reports: 26Contact me: +45 9395 8400

Overall commercial responsibility for the collection and reporting of market research data in Europe.Responsible for overseeing, designing, and redesigning business operations, ensuring efficiency in terms of using as little resources as needed, and effectiveness in terms of meeting customer requirements.Increase the content of value-added activities in commercial processes, aligning commercial activities with market opportunity for optimal business performance.Strategic development of commercial operating systems. Project owner and business partner for IT and service providers, responsible for strategic commercial development projects.Development of commercial operational excellence, including implementation and documentation of operating procedures and working methods.- Design and implement commercial strategies, plans and procedures.- Define, implement and follow up on goals for performance and growth.- Establish commercial processes and procedures and find ways to improve these.- Oversee daily operations and the work of department managers. Make adjustments as necessary.- Evaluate performance by analyzing and interpreting data and metrics.- Participate in mergers and acquisitions.- Manage relationships with partners/vendors.- Motivate staff to meet or surpass commercial and organizational goals.Management of commercial process optimization programs, including LEAN optimization and implementation of Kaizen across the organization.Member of Norstats ISO 9001: 2008 quality council.Member of the senior management, reporting directly to the CEO.Direct reports: 15 department and team leaders.Contact me: +45 9395 8400

Responsible for the operation of fieldwork departments in Odense and Kolding.Particular responsibility for ensuring that the departments produce data as efficiently as possible, within the framework of Norstat's quality standards.Managerial responsibility for all interviewers and supervisors.Responsible for:- Staffing and booking.- Recruitment of interviewers and supervisors.- Training, quality control and supervision.- Coordination of supervisor resources.- Development of departments and staff.- Maintenance of systems and procedures.- Administrative tasks, i.e. payroll, sick leave, booking, general correspondence, contact with local suppliers,etc.- Weekly and monthly reporting of KPI's.- Cost budget compliance.- Salary negotiations.- Ensuring well functioning physical and psychological work environments.- Maintaining the legal requirements of the law in everything that happens in the departments.Member of country management team, reporting directly to the local CEO.Direct reports: 12Contact me: +45 9395 8400

Commission trade of furniture for manufacturers from Italy, Spain, Germany and Belgium covering Denmark, Sweden and Norway.Annual turnover of approx. € 4 mio. achieved by 3rd year of sales operations in Scandinavia.Primary work tasks:- Build and maintain BtB client portfolio of approx. 100 retailers.- Develop and implement regional private label strategy.- Overall marketing and sales responsibility for product portfolios in the Nordic region.- Development of sales strategies.- Project management.- Implement sales in all channels of trade.- Deliver budgeted bottom line.- Achieve budgeted sales volumes.- Gain visibility in marketing channels.- Development of sales forecasts, action plans and budgets with follow-up.- Planning of and participation in trade fairs.- Participating in design of marketing campaigns.- Segmenting markets and identifying potential customers.- Canvassing.- Follow up on leads.- Advice on store layout.Contact me: +45 9395 8400

- Initiation and execution of market analysis.- Analysis of customer behavior, needs and expectations.- Customer presentations.- Competitor and market surveillance.- Support for sales, marketing and product development department with various analysis and management information.- General internal and external marketing tasks.- Project manager for implementation of MultiMark CRM system.Contact me: +45 9395 8400