Clay Garnett Email and Phone Number

• Lead strategic marketing initiatives to drive enrollment for world's top psychedelic therapy education provider. • Re-org marketing team and higher high performing marketing team members to increase the impact of marketing department with new branding and messaging. • Build tracking ability for paid acquisitions to identify ad ROI • Manage paid media for Google, LinkedIn, and Meta.

• Managed the collaboration between CRM Manager, Business Development, Data Team and Executives to build a shared language and actionable data points for marketing and sales pipeline performance for a 20 plus marketing team.• Developed departmental OKRs and team-specific KPIs to promote cross-functional collaboration.• Generated and presented reports to C-Suite stakeholders, facilitating data-driven decision-making processes.• Educated and led marketing VPs to develop and set team level KPIs that roll up to overall departmental objectives.

• Developed and launched a comprehensive Go To Market strategy for Ethereum Staking Dashboard. Generating over 35 leads with over $100 million in AUM and over 400 new prospects. • Built out 6 campaigns with persona specific CTAs to enhance engagement for customers interested in staking, data, and nodes resulting in over 18,000 visitors and over 1,100 conversions. • Lead the branding launch of Blockdaemon’s institutional liquid staking solution along with Stakewise.• Launched first Ethereum specific newsletter with a cross departmental team. The average open rate was over 30%, which included effective product CTAs that significantly increased product usage.

• Lead marketing team to build high growth paid marketing campaigns with an average ROAS of 175%.• Hired and managed a team of remote engineers and supply chain managers to scale company operations by automating processes and consolidating tools which resulted in an annual cost savings of $100k+ in operational expenses from a 4 million annual revenue business (13% bottom line growth). • Implemented automated customer engagement flows using API calls to automatically process payments, automated data collection of customer profiles in 5 different languages to grow sales throughout Europe. • Lead a growth marketing team to significantly increase lead generation by automating email nurture sequences by persona.• Contracted and managed a digital marketing agency use of Amazon Demand Side Platform to increase brand awareness - resulting in an 10% increase in sales (27% new to brand).

• Spearheaded the strategy and growth of an e-commerce start-up, increasing gross revenue from $1.6 to $2.7 million in under a year through targeted market expansion identified via data analysis.• Managed budgeting, forecasting, cost and tax structure, and P&L statements for 3 separate corporations.• Recruited and trained local and remote teams using agile project management, kanban boards, and Asana software, ensuring the achievement of micro and macro-level goals within set deadlines.• Created innovative market analysis and data mining technique using Tableau, resulting in a $500K revenue boost within the first 6 months and contributed to a monthly revenue increase of $230K in the sales funnel.• Oversaw SEO and marketing spend on advertising campaigns on both Amazon and social media to increase revenue.

• Managed the financial health of the company and transitioned the accounting from offline to Increased monthly memberships by 10% and grew annual revenue to secure capital for a larger facility, nearly doubling client capacity.• Managed payroll and client relationships for a club that had 20+ employee and over 100 students.• Transitioned accounting from off-line to QuickBooks Online for more reliable financial data.• Automated accounts receivables to reduce bill delinquency and increase client satisfaction.

• Developed and implemented strategic plans to achieve organizational objectives managing a distributed team of over 10 employees and a partnership with a Fortune 500 company to surpass revenue goals in the LATAM region.• Collaborated with the executive team to provide guidance on operational decisions to develop business strategies that expanded our sales reach. • Managed sales pipeline, annual marketing campaigns, and forecasting using Salesforce and SalesNow.• Collaborated with an international team of professionals from California, Florida, London, San Juan, and South America.• Identified and developed new business partnerships with one of the largest hospitals in the Caribbean.

• Founding member of a new, local social magazine promoting Phnom Penh events for the Expat community.• Created and designed marketing material including banners, brochures, website, and advertisements.• Advanced knowledge of Adobe Creative Suite for design and layout of the entire magazine.• Developed strong business partnerships to create synergies with other brands targeting the same market segment. • Launched the first coupon-marketing program of its kind in Cambodia.

• Designed and implemented student-centered teaching methods to increase literacy levels of nearly 100 fourth grade students in rural government schools.• Lead 10 training workshops according to assessed needs after evaluating 8 local teachers’ use of new teaching methods• Promoted student-centered methods of teaching to over 60 teachers.• Persuaded village leaders to promote student attendance by sharing educational statistics during community meetings.