● Build marketing team to 40+, supporting company of 10K+ in 700+ branches across 50 states by assembling operations, branding, creative, content, digital, development, compliance, client services, and events● Pioneer development of 70+ corporate sub-brands, including individualized visual brand systems and trademarking, by creating cohesive ecosystem of physical and digital assets to connect products and departments to overarching brand identity● Launch broadcast, radio, and organic and paid social campaign for enterprise partner, amplifying site traffic to 75K unique visitors with 850K impressions and achieving 10%+ conversion rates in collaboration with agency partner● Introduce inaugural enterprise CRM serving 5K+ users to enable automated customer journeys, distribute personalized marketing collateral, and include vendor and data integrations, partnering with 5+ cross-functional teams to execute● Oversee 50+ corporate events, including annual meeting and sales summit, with up to 1.5K attendees by coordinating contracts, branding, experiences, gifting, catering, lodging, and billing● Orchestrated company rebrand and 3 refreshes to keep company relevant and unmistakable, saving $20M by keeping projects in-house while establishing trademarked brand systems, including logo, messaging, and tone of voice● Boost sales adoption and use of corporately generated marketing 32% by utilizing comprehensive marketing strategies focused on 7 core pillars, including product and brand marketing, marketing operations, corporate communications, and creative services

● Established corporate event program and team of 2 with 2 national events for up to 1K attendees, developing processes, schedules, vendor relationships, and onsite execution to achieve 90% positive sentiment score● Recruited 15 teammates to support 6 new functions, including compliance and digital marketing, to address growing demand for marketing services and products● Mobilized lead generation team to source and distribute leads and corresponding technology, retargeting and pairing paid ads with blog posts to increase organic website leads 150% and conversion rate 30%+● Initiated location and branch data aggregator to enhance reporting accuracy and access to 3K+ loan officers, accelerating online search views 600%, clicks for call and drive 301%, and online reviews 112% across 700+ locations● Engineered program enabling 500 loan officers to create and deploy targeted ads on platforms including Hulu and YouTube TV

● Expanded existing team to 20+ to support growing project demand, recruiting online store team to enable sales growth through branded merchandise, swag, and gifting for events and customer outreach● Executed go-to-market (GTM) strategies, including launching mobile app with 100% salesforce utilization, for new and existing mortgage products, collaborating with sales leadership and cross-functional team of 10+ to develop● Produced integrated marketing campaigns by merging physical promotional campaigns with monthly digital campaigns to create business drip campaign, boosting sales for 50% of representatives while keeping business top of mind with consumers

● Lead all creative efforts for Fairway's Corporate Marketing team.● Design, review, edit, and strategize all corporate creative initiatives.● Grow Fairway's corporate marketing team to accommodate a growing demand for custom and on-demand marketing collateral.● Create and manage content marketing for Fairway's on-demand marketing portal.● Develop B2B and B2C marketing initiatives for Fairway's branch network.● Design, strategize and execute Fairway's corporate paid media efforts.● Create and manage vendor relationships including promotional items, company store, and various print vendors.

One man creative show overseeing and executing all project management, graphic design, corporate communication for Nationstar.Art direction including: conceptualizing and creating business retention materials, photography selection, social media creative, banner ads, video production, and refining processes to improve and maintain effective project workflow.Collaborate with marketing and corporate communications team to determine design criteria for B2B and B2C use that delivers an engaging consumer message.Schedule, manage and deliver projects across Nationstar business units and its family of five brands.Created corporate identity and brand assets for Nationstar Mortgage.Conceptualize and design all brand collateral for Nationstar’s family of brands including web assets, direct mail, point-of-sale displays, advertisements, digital displays, responsive email and presentations.Quality control and quality assurance of all creative deliverables on time and within budget.Coordinate with external vendors and internal partners to ensure proper execution, production, and budget.Design ongoing email campaigns using custom digital solutions within Campaign Monitor and ExactTarget.

Strategically designed direct mail packages and related materials within client brand standards to enhance readability and optimize content for user experience.Work actively with the Associate and Creative Directors to achieve strategic and creative goals and honor time and budget constraints in a team environment.Clearly communicate design strategies to various internal departments, designers, and production artists through strategy documents and verbal communication.Generate tangible concepts with presentation books, interactive presentations, three-dimensional mock-ups, and creative presentation tactics for clients.Raise the level of professional output of the Creative Services Department by refining and improving traffic processes, design quality, accuracy and adhering to deadlines.Use graphic design skills and job knowledge to complete projects with style, creativity and accuracy, from project initiation through completion.

Foster a strong working relationship with vendors to determine production options and insure high output quality.Problem solve by implementing software and process driven methods to protect The Dozier Company’s filing system.Generate and communicate design strategies for marketing materials, signage, promotional packaging, and trade show booths, and targeted email marketing campaigns.Consult with clients and internal teams to determine creative needs for new business growthopportunities.Coordinate projects with vendors.Photography director on outdoor architectural shoots.Retouch photography for reproduction.Design corporate logos and brand standards and numerous brand identity projects while involving multiple teams in the creative process.

Logo design and implementation.Designed numerous corporate identity projects using research and client communication.Fabricated packaging design and conceptual creation for a variety of marketing endeavors.Managed RIP software for use in digital and large-format printing.Print production (offset and digital).Client file correction.Coordinate projects with vendors.Retouched photography for reproduction.Set type for current and newly acquired client projects.

Launched the creative services team operations.Sourced operational technology and equipment for graphic design, screen printing, and fulfillment.Developed and implemented workflow processes including intake, task assignments, due dates, and approvals.Led client creative consultations to establish project goals and deliverables.Established vendor and supplier relationships including apparel and operational supplies.Established and accomplished budget and profit goals.Increased company profit by moving all printing and design in-house.Exceeded production volume by streamlining the company’s printing process.Designed unique internal advertisements, uniforms, and brand standards.Created and managed printing schedules and deadlines for the entire company.Coordinated budget, timeline, and creative goals for potential and existing clients.