As Red Letter’s Vice President of Insights and Strategy I play a key role in the agency’s development and delivery of strategic solutions that address our clients’ most important goals, opportunities and challenges. I emphasize integrated marketing efforts – informed by data and insights – reaching consumers across multiple touchpoints with measurable impact.

As Operations Director of a full-service marketing communications firm I was responsible for agency traffic management and processes while ensuring product/service quality. My primary function was working with a diverse team of specialists to develop and refine operational strategies. Additionally, I worked with department managers to manage growth and maturation of services and products. My mission was to work effectively, efficiently and position the agency to serve our clients now and in the future.

Managed agency's digital team. My work included the creation of digital strategies, overseeing project/campaign execution, defining the agency's digital processes and best practices while managing department needs and resources. My work extended across several categories, including healthcare, hospitality, real estate development, technology, telecommunications, tourism, finance/banking and consumer goods.Additional duties and roles:Define, plan and schedule projects, including scoping to fit within budget and schedule.Proactively grow client relationships by understanding all aspects of their business while determining needs and proposing appropriate solutions/new projects that fit within client budgets.Manage resources and needs across multiple clients and projects.Provide mentoring, training and best practices recommendations to Account Executives, Account Managers and Account Coordinators.

Worked as project manager in traditional and digital marketing communications within industries such as hospitality, healthcare, real estate/development, tourism and consumer packaged goods.

Coordinated and planned traditional and digital marketing efforts on the STIHL (outdoor power equipment) account. Also acted as the project manager for six of the 12 American STIHL distributors.