Clay Baznik Email & Phone Number

Fairfax, Virginia, United States

Fairfax, Virginia, United States

Chicago, Il

As a member of the executive team, revitalized corporate strategy using a fluid process that included analyzing external issues and trends and organizational/operational fitness; identifying AMC’s core competence, driving force, and value discipline; and creating a company profile to support it. Created cross-functional teams, and co-led, initiative to design new economic and organizational models and the structures, systems, and processes to support them. Engaged clients on a regular basis to ensure satisfaction with services and results against goals leading to measurable increases in retention and satisfaction.

Greater Chicago Area

Developed new marketing services including digital strategy and content marketing for AMC’s clients. Created corporate marketing strategy and developed and grew the creative team to support it. Identified the need to systematize internal communications and created strategy along with staffing model and processes to support it. Led consulting projects for external clients including interim marketing staff support, strategy development, and analysis of marketing/communications functions.

Greater Chicago Area

Owned P&L, staff development, and processes for in-house creative team while exceeding financial and efficiency goals. Guided the team to add/increase web/digital services and created talent development programs in usability, website design, analytics, content strategy, and video while earning the highest performance ratings among a large group of directors and executive directors. Matched the appropriate team members with clients based on needs, personalities, and other factors.

Greater Chicago Area

Designed systems for documenting project scope, creating budgets, tracking time and expense, and reporting to stakeholders throughout the project life cycle while overseeing the in-house production of five academic journals, textbooks, periodicals, digital products, and marketing collateral. Improved client satisfaction leading to an increase in new projects and associated revenue.

Schaumburg, Il

Fostered successful editorial, graphic design, web, and order fulfillment teams based on collaboration, open communication, and customer focus. Led redesign of the website including a searchable database housing more than 25,000 content items and co‐led printing and distribution team that significantly reduced the society’s annual print spend.

Chicago, Il

Created content and community development strategy that included an ask‐the‐expert feature, webcasts, community features, industry events finder, industry news, and technical content. Developed staffing plan and hired a team of content specialists. Assigned projects and managed workflow under extremely tight deadlines.