Recruited to drive transformation of the Kinetic Marketing organization and modernize their go-to-market approach including their consumer and commercial growth strategy. Built world-class internal team including hiring over 60+ functional marketing, product, and strategy experts and led 120-person Marketing organization responsible for Brand, Communications, Media, Digital Experience (DX), Product & Pricing, Customer Lifecycle Marketing, Business Intelligence, Go-to-Market Programs, Marketing Operations and Digital Capabilities.

Recruited to modernize the Sales & Marketing organization of $200 million Warburg Pincus-backed pet insurance company in preparation of a joint venture with Group Nine media property, The Dodo. Led 50+ person Sales & Marketing Team to develop data-driven and customer-centric growth plan, resulting in 23% year-over-year (YoY) revenue growth and 14% YoY subscriber growth in 2021.Developed scalable systems and new marketing capabilities to accelerate Fetch’s digital transformation and better compete in the ultra-competitive pet insurance market.

Served as consultant and advisor to $300 million Google News Initiative (GNI) aimed at helping publishers and journalists build a more sustainable, diverse and innovative news ecosystem. Partnered with GNI Team to develop subscription growth frameworks and monetization strategies to help news publishers in the U.S. and Latin America build modern and sustainable revenue programs to offset decline in both print and digital ad revenue. Coached and mentored C-Suite publishing Executives and Marketing Teams on advanced customer acquisition, retention, loyalty and revenue strategies.

Instrumental leader behind the subscription transformation at The New York Times. Responsible for global subscriber acquisition, retention, and revenue growth across print and digital products. Built, led, coached, and developed a world-class multi-disciplinary team of over 150 performance media, growth, product marketing, partner marketing, customer experience, marketing technology, and revenue strategy experts.

Led DIRECTV's digital marketing and media group responsible for driving revenue growth and churn reduction through integrated digital marketing, content, design, and digital product management. Drove performance from a world-class team of 100+ digital marketers, content strategists, visual & experience designers, and digital product managers transforming the prospect and customer experience across all platforms (desktop, mobile, tablet, and set-top box).

Led digital marketing and e-commerce for global hotel start-up within Travelocity. Spearheaded global digital product and marketing strategy for 24 websites in multiple languages across four different continents with the goal of driving 100M visitors and $250M in revenue over a three year period.

Established a world-class SEM operation for Monster.com, one of the Internet’s largest properties. Developed the long-term search strategy (SEO & Paid Search) and managed day-to-day tactical execution, demonstrating exceptional search marketing expertise and positioning SEM as the company’s most effective media channel. Led and developed a team responsible for managing both paid and organic search marketing for Monster.com, Monster North American properties, and Monster global properties. Re-developed and managed FlipDog (www.flipdog.com).

Founded professional search engine and online marketing consulting firm. Managed all consulting projects and client relationships from initial sales to strategy formulation and implementation. Developed a wide-range of innovative online marketing plans for B2C and B2B clients with a specialization in search engine marketing (SEO & PPC). Strategic plans focused on developing unique competitive advantages to increase customer awareness, acquisition, retention, and life-time value.