- Developed all marketing strategies, initiatives and processes at Stoked On Printing and Merchloop- Lead strategies for B2B product market transition and developed customer avatars- Overhauled brand marketing to represent new B2B market- Redesigned and lead rollout of stokedonprinting.com website - Created and implemented strategies for lead creation and top of sales funnel - Developed strategy, managed, and contributed to all creative for Stoked On Printing and Merchloop- Lead strategy, developed all creative, and oversaw community for all social channels- Created and managed Stoked On Printing blog- Co-developed sales strategy with Chief Revenue Officer and defined sales pipeline - Created in-house photo studio and created photography and video style guides for all subsidiaries

- Managed all internal and external marketing materials for all Siegel Group companies: Siegel Suites, Siegel Select, Pinkbox Doughnuts, Artisan and Bagelmania.- Developed and managed creative marketing strategy for Pinkbox and Bagelmania- Complete redesign of pinkboxdoughnuts.com and bagelmanialv.com- Lead and delegated creation of UX/UI and creative for Pinkbox Doughnuts mobile app- Created in-house photo studio and created photography and video style guides for all subsidiaries

Delivers high-quality, thoughtful deliverables that are customer focused, simple and intuitive. Creates solutions for complex user problems to create a better experience for the user.- High proficiency in design tools (e.g., Adobe Creative Suite, Abstract, Sketch, InVision, Usertesting.com) and knowledge of technologies (web, iOS, and Android)- Puts end-user needs first while designing- Conducts user research and makes design decisions based on feedback- Creates user flows, wireframes, mockups, low/high fidelity prototypes, and iterates based on usability testing- Explores all possible solutions before making product decisions- Prioritizes feedback with guidance

Responsible for coordinating and managing all operational, budgetary, and logistical components of photoshoots:- Work in a highly collaborative, fast-paced environment with multi-disciplinary teams- Work closely with Art Directors, Marketing Specialists, and Product Managers to ensure all photoshoot needs are clear and understood- Predict and/or identify roadblocks and obstacles, and proactively establish meetings or integration points between teams to address and resolve them- Facilitate, document, and disseminate decisions to key stakeholders- Prioritize competing needs with good reasoning and creative solutions- Understand aesthetic and business needs to help diffuse conflicting point-of-views on shoot days- Assist with casting and booking models, make up & hair stylists, wardrobe stylists, prop stylists and photographers for assigned shoots- Manage and maintain budgets for photo shoots- Confirm all details of shoot are covered in pre-production to ensure a smooth shoot day (photographer equipment needs, travel needs, etc)- Run pre-shoot meetings to go over all necessary details and ensure every individual knows their expectations on shoot days- Send out call sheets and communicate any outstanding details to talent and contributors- Secure necessary model releases and contracts in advance of the assigned shoot- Secure necessary permits and other legal contracts for locations used for shoots- Create collaborative, fun, and exciting shoot day environment with a focus on getting the work done

Goal-oriented production that promotes high quality, relevant video content for Zappos.com and 6pm.com:- Understanding the product inside and out to be able to communicate it to the customer- Create entertaining videos that demonstrate one's personality and engage customers- Research brands, products, etc. for an extensive knowledge of all product- Using creative ways to highlight features on product- Completing work to make new products available for sale over other work

Responsible for delivering exceptional imagery for on-figure adult apparel and maintaining high-level company goals by supporting a multi-team pipeline.Oversaw all Zappos imagery related operations at the Las Vegas photo studio:- High-level strategy and plan implementation for adapting to business needs- Forecasting and maintaining multimillion OPEX & CAPEX budget- Adapting and maintaining weekly, monthly, quarterly and yearly KPIs (Key Performance Indicators) and SLAs (Service-Level Agreement) for above-average industry TTM (time to market)- Elevating site imagery aesthetic by working closely with studio personnel, buyers and vendors- Driving communication between art directors, buyers and vendors to ensure all brand needs and to positively contribute to the bottomline- Fostering open and honest communication to navigate all possible business and cultural avenues- Overseeing 30+ employees- Allocating resources within the studio to maximize efficiency and productivityKey projects:- Helped develop, maintain and adapt KPIs/SLAs from a holistic to a more granular breakdown to help all teams understand their contribution to the greater purpose - Evolved on-figure adult apparel imagery by implementing Art Directors to the Quality Assurance team and creating processes/SOPs to maintain and exceed company expectations- Shifting daily work schedule and staggering shifts to maximize model-time to positively impact TTM- Helped strategize, develop, and implement new lighting design to elevate site imagery- Mentored low-level managers to develop team-centric purpose, define business strategy, and motivate direct-reports on maximizing contributions to the bottomline - Helped roll-out of self-organization Holacracy Structure at the studio- Creating efficient internal daily inventory tracking system that allowed for better allocation of product and creative personnel

Responsible for delivering inspirational styling for on-figure adult apparel and supporting a multi-person team: - Oversaw all Zappos styling related operations at the Las Vegas photo studio- Researching the needs of our internal and external customers to deliver the best quality product - Adapting to business needs- Forecasting and maintaining budget- Maintaining KPIs and SLAs for above-average industry TTM - Elevating site imagery aesthetic by working closely with various teams and utilizing fashion trends- Working with art directors and all stylists to deliver fashion styling directives- Fostering open and honest communication to navigate all possible business and cultural avenues- Overseeing 1O+ employees- Maximizing productivity by sharing best practices and proven success paths

As a personal stylist I achieved:- Contributing 2 million in gross sales in less than 2 years- Maintaining relationships with all patrons, specifically high profile and consistent clientele- Have an extensive knowledge of fashion, different body types, and how to accommodate each unique individual- Ensuring the comfortability of each client and respecting the level of engagement they require- Deep knowledge of each client to ensure the best shopping experience- Understanding client's needs to and having the ability to meet them- Staying up to date on fashion trends and doing ample research to stay ahead- Meet sales quota of Topman Topshop

In my role as a Freelance Graphic Designer I've worked for many clients, including (but not limited to): Wynn - Las Vegas, Zappos.com, Topshop Topman, American Apparel, Bad Beat Brewing Company, and Las Vegas Valley Humane Society. I've contributed marketing assets, branding and logo creation, physical and digital billboards, print design, packing design, and a variety of other marketing collateral.