Clayton Wright Email & Phone Number

• Developed and managed digital marketing campaigns for clients in the live sports and entertainment space.
• Worked with internal and external teams to ensure successful marketing campaign activations.
• Leveraged data and presented marketing solutions, assets, services and programs to clients.
• Assisted in the submission, tracking and performance reporting of client marketing plans.
• Hosted Bi-Weekly meetings to educate and inform potential clients about marketing assets, offerings, capabilities and opportunities.

• Supported the marketing and sales teams in brainstorming and crafting custom branded content, campaigns and partnerships for clients through RFPs and proactive pitches.
• Provided Athlete Relations team with creative assets for talent and tracked influencer engagement.
• Collaborated with editorial, graphic design, video and podcast team to produce digital content.
• Managed social media accounts, produced creative assets and monitored analytics and engagement.
• Covered live events on-site and remotely.

• Wrote, produced and strategized social content and creative for NickSports & Nicktoons on Facebook, Twitter, Instagram, Snapchat & Vine.
• Tracked social media analytics and created weekly reports on activity and engagement.
• Covered social media across platforms at integrated marketing events including NFL Super Bowl 50, Nickelodeon NBA Nights, MiLB Nickelodeon Nights, NASCAR TMNT400 and Kids’ Choice Sports awards show.
• Produced creative video content integrating brand IP and influencer talent, featured on-air and on digital platforms.
• Helped increase follower growth on Instagram over 104% in less than a year.

Jamaica, NY

• Supported Marketing Directors in the development and execution of marketing campaigns.
• Executed content marketing and promotional strategies across digital platforms, including social media, YouTube, Spotify and company websites.
• Brainstormed and produced content for social media.
• Managed social media accounts and the promotional strategy of company websites.
• Provided general support in the preparation, promotion and execution of live events.
• Communicated with brand partners, clients and sponsors to route marketing materials and creative assets.

Jamaica, NY

• Assisted in creating tools for web and video marketing campaigns.
• Created web banners and email blasts for online advertising and promotions.
• Aided in branding and promoting VP Records’ events through social media.
• Designed and managed social media profiles for various VP Records artists.
• Produced the official video trailer for Soca Gold 2011 CD/DVD.

New York, NY

• Assisted in the branding of the channel and the overall strategic marketing vision for the network.
• Collaborated with senior members of the marketing team to produce and manage promotions, contests and the branding of MTV through experiential marketing events.
• Brainstormed marketing and promotional ideas for MTV shows and programming.
• Supported MTV2 on-air production team during on-site shoots.
• Reviewed and evaluated potential shows being considered for MTV2.
• Aided in the organization of the MTV2 Bi-Weekly meetings held by the Senior VP to discuss the goals and upcoming projects of the channel.

New York, NY

• Collaborated with college marketing reps to organize and host talent and music artists’ appearances.
• Captured photos and video content during events to use for digital marketing and recaps.
• Supported creative team in the development of promotional assets for events and retail chains.
• Assisted with invoicing and budget tracking for marketing promotions and campaigns.
• Mailed albums and promotional products to stores, reps, partners and vendors.

Bachelors, Marketing

Associate, Sports Management