I own the product roadmap and strategy for consumer facing rewarded advertising products at Amazon where I have grown our business from a single niche offering for the financial services vertical to six product offerings that cover all advertising verticals and multiple points in the marketing funnel. I work across a variety of cross-functional teams including engineering, UX, marketing, legal, and sales to build and launch new rewarded advertising products and features. In addition, I manage a team of five Program Managers responsible for strategic projects and the day-to-day operations of our reward driven advertising business.

I launched Amazon Ads' out of home (OOH) business by taking on-package advertising from a one-off custom execution to multiple scalable managed service ad products. I leveraged qualitative and quantitative customer data to prioritize the product roadmap and deliver impactful features including digital printing (reducing SLAs by 58%), online ad retargeting, and enhanced reporting capabilities. I set the foundation for future category growth by driving alignment with cross-functional stakeholders (including leadership up to SVP level) on strategy and operations including presenting a three-year product vision resulting in buy-in for go-big initiatives currently in development. I started this role with the title of Sr. Program Manager (Dec '17-Mar '19) and was promoted to Sr. Product Manager in April 2019 to more accurately reflect the nature of my work and contributions to the business.

LikeWallet was an influencer marketing analytics platform providing greater transparency into campaign performance. I co-founded this start-up, acting as the Product Lead, during my second year at Berkeley. The company was awarded the Dean’s Seed Fund Grant and recognized as the top team in Steve Blank’s Lean Launchpad Spring 2016 Cohort. Our team used user-centric design to find product market fit via 200+ customer interviews and prototype driven experiments.

During this Product Internship, I performed a situational assessment of the Amazon Fire children's devices and FreeTime Unlimited content subscription businesses analyzing market size, user retention, marketing mix and messaging, and the product development roadmap. I collaborated with a variety of stakeholders including marketers, product managers, engineers, market researchers, and financial analysts to put together a growth plan for the business that was presented to the leadership teams of multiple business units resulting in multiple strategies and tactics being incorporated into the marketing and product road maps for 2017 and beyond.

LAUNCH is Berkeley’s leading accelerator, designed to transform early-stage startups into fundable companies. I acted as a Marketing Lead for the 2015/2016 class. I executed digital and IRL marketing campaigns to recruit startups to participate in LAUNCH, resulting in a 30% increase in applications submitted YoY as well as an improvement in the quality of applicants, and drive attendance to the Demo Day presentations, resulting in a sold out event. I also developed a strategic repositioning of the LAUNCH brand delivered in the form of style guide and marketing plan to be passed down to future leadership teams.

Guns in the Sun is an artist management company and indie recording label. I co-founded the company and worked on it during evenings and weekends to pursue my love of music and develop as an entrepreneur. We released 7 albums internationally and managed a roster of artists who routinely received press from international media outlets including MTV, Vice, KCRW, Rolling Stone, Spin, Filter, Vogue, BBC Radio, NPR, NME, Nylon, LA Weekly, and Interview Magazine. The company also provided turn-key event marketing solutions where we produced live events with partners such as Red Bull, Honest Tea, Puma, Dos Equis, Perrier, and The Movember Foundation.

I directed a cross-functional team in product development and marketing across multiple categories with responsibility for revenue growth, market analysis, pricing strategy, budget, and launching our Modern Wine and Spirits division. I oversaw the launch of The Modern Cocktail wine-based cocktail line in 2014, which gained authorized everyday distribution in 22 states after 9 months in the market. The line was awarded the 2014 International Review of Spirits Competition Silver Medal for quality and value.

I led a team of six marketing and product development associates to define our product and marketing strategy and implement the corresponding tactics. Leveraging data and prototype-driven development, I developed and launched over 100 products annually enroute to consistently delivering on growth goals and earning distribution at top retailers such as Walmart, Target, and Costco. I built strategic partnerships and licensing programs with major brands and properties including Godiva, Constellation Brands, The Simpsons, Hershey’s, and Fox Sports leading to $23MM+ in incremental revenue.

I developed, launched and managed distribution for The Modern Cocktail and The Modern Gourmet brands, which have been distributed in over 5,000 stores and generated $15.9 MM in revenue. I managed day-to-day relationships with retailers, agency partners, and internal cross-functional teams including sales, quality assurance, operations, and accounting to ensure deliverables were met on schedule and within budget.

I conducted research on the Arizona and Southern California real estate markets to assess current and future investment strategies and presented findings to the Principals for a fund with over $50MM in equity and ownership 10+ commercial properties.