Clayton Baum

Clayton Baum Email and Phone Number

Sales and Marketing - Enhancing Strategy and Accelerating Growth - Friend to Labradors @ Ourcart
Clayton Baum's Location
Irvine, California, United States, United States
Clayton Baum's Contact Details

Clayton Baum personal email

n/a
About Clayton Baum

Recognized executive level leader who brings a track record of successful results, business strategy, partnerships, and team development with high retention levels for organizations. Experienced at delivering highly strategic and customized solutions within complex selling cycles via the C-suite to lower level entry points while offering experience covering multiple channels, categories, brands, and senior level engagement with many Fortune 2000 companies.

Clayton Baum's Current Company Details
Ourcart

Ourcart

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Sales and Marketing - Enhancing Strategy and Accelerating Growth - Friend to Labradors
Clayton Baum Work Experience Details
  • Ourcart
    Chief Revenue Officer (Cro)
    Ourcart Jan 2023 - Present
    Global, Us
  • Ourcart
    Global General Manager - Cpg Marketing Solutions
    Ourcart Dec 2021 - Jan 2023
    Global, Us
    Helping Brands Grow Better...OurCart leverages state-of-the-art technologies to capture rich, detailed receipt data. We help consumer brands, research agencies and cash-back apps get access to complete customer purchase data for in-depth analysis, modeling promotions and rebates with unparalleled speed and cost effectiveness.
  • Ourcart
    Global Head Of Revenue
    Ourcart Mar 2021 - Dec 2021
    Global, Us
    Helping Brands Grow Better...OurCart leverages state-of-the-art technologies to capture rich, detailed receipt data. We help consumer brands, research agencies and cash-back apps get access to complete customer purchase data for in-depth analysis, modeling promotions and rebates with unparalleled speed and cost effectiveness.
  • The Sales Advocate Group
    President
    The Sales Advocate Group Nov 2017 - Present
    Committed to helping businesses accelerate growth, enhance strategy, and build teams. Supporting retail/manufacturer brands, SaaS/marketing technology solution providers, and agencies across multiple verticals (Grocery, Home Improvement, Hospitality, QSR/Casual, Beauty, Apparel)We have assisted:BRANDS - Multiple alcohol beverage brands, a mobile health brand/tech start up, and othersSaaS TECHNOLOGY – A CEM enterprise analytics platform, an online retail media platform, a leader in explainable AI / machine learning technology, several Israel based organizationsOTHERS - An international loyalty promotion/customer retention/mobile engagement leader, a data/digital media ad deliver start up, retailer monetization start up, an OTH advertiserWe have delivered go to market strategies, revenue growth, recurring and non-recurring revenue, investor engagement, client service and CRM buildout, business affiliates programs, corporate rebranding and identity, and marketplace recognition.
  • Estoque Tequila, Tepoz Tequila, Cerveza Zolupez
    Alcohol Beverage Leadership - Investment, Start Up Strategy, Import/Distribution, Sales
    Estoque Tequila, Tepoz Tequila, Cerveza Zolupez 2018 - Present
  • Eclipse Results
    Consultant
    Eclipse Results Dec 2020 - Jan 2023
    Port Charlotte, Fl, Us
    Loyalty Consulting - Solutions that enable companies to maximize employee performance, customer loyalty & reward management.
  • Catalina Marketing
    Vice President, Sales (Brand And Media)
    Catalina Marketing Apr 2012 - Nov 2017
    St. Petersburg, Florida, Us
    Drove $30MM+ in revenue (yearly) with growth of 76% while collaborating with 15+ member teamExecuted strategy consulting and marketing solutions to address new product launches, brand loyalty, trade efficiency, price gap management, and strategic trialBuilt and enhanced relationships with more than 40 clients:o ABI, MillerCoors, Gallo, Constellation, The Wine Group, DanoneWave, Smucker, Dole International, Del Monte Foods, Mars Food, Allergan, Pharmavite, and new business developmentTurned around a declining and complex business space (Alcohol Beverage) with a new strategy, stronger execution, and best in class metrics delivering 6X revenue growthP&L responsibility for the western office and staff; eliminated more than $50K in wasted costs
  • Catalina Marketing
    Group Director, Business Development (Retail And Brand)
    Catalina Marketing Jan 2009 - Apr 2012
    St. Petersburg, Florida, Us
    First in the organization to be responsible for strategy and business development for both Manufacturer and Retail clients, including Del Monte, Pharmavite, Alcohol Beverage, Mars Food, Allergan, Healthy Food Holdings, Ventura Foods, and Mattel plus 80 western regional grocers and wholesalers with business growth at top clients increasing more than 60%.Renewal of the Del Monte Corporation business going from $1.5MM to more than $6.0MM in the first year.
  • Catalina Marketing
    Executive Director, Senior Director, Director (Retail And Brand)
    Catalina Marketing Aug 2002 - Jan 2009
    St. Petersburg, Florida, Us
    Executive Director, Business Development Responsible for strategy and business development with more than 80 regional grocery, national specialty, and wholesale clients in the Western U.S. Team included 4 direct reports and 5 indirect Account Managers and Client Service Team members.More than 70 long term contracts finalized including adding 3 new retailersSenior DirectorResponsible for all strategic business planning and implementation, revenue growth, and client team management in all regional grocery, wholesale retail clients and 1 pet specialty channel client in the Western U.S.Team reporting included 1 Manager of Business Development and 2 indirect Account Managers.DirectorRestructured client team for alternate channel client enhancing the relationship and driving new growth opportunities.Renewed new contracts with all 3 grocery clients increasing commitment to utilize Catalina mediums with greater profitability for the company.
  • Colgate
    Category Analyst - National Account Manager
    Colgate Aug 2000 - Aug 2002
    New York, New York, Us
    National Account Manager -Target Team Responsible for business strategy, program planning and execution of all Surface and Fabric Care product lines.Increased distribution on key detergents products, managed first Target auction process solidifying feature and display.Corporate Account Manager - Albertsons Food and Drug Responsible for planning and execution of all HBC product lines and all product lines within Albertsons Drug. Net Sales responsibilities of $40MM with gross to net spending of more than $8.5MM. Managed and enhanced development of 5 direct sales representatives and 7 non-direct sales representatives.Restructured financial management and reconciliation process to improve gross to net and margin efficiencies and productivity. Category Development Manager - Pacific Region Supported Safeway, Supervalu, and Albertsons account teams utilizing ACNeilsen, Spectra, and Household Panel resources. Assisted in the development and implementation of new products, re-launches, post analysis, and business strategy. Involved in development of added value information to facilitate account management excellence, category management utilization, consumer insights understanding, market share growth, and promotion analysis.
  • Hills Pet Nutrition
    District Manager
    Hills Pet Nutrition Sep 1997 - Aug 2000
    Topeka, Ks, Us
    Responsible for managing, organizing, and developing 10 territory managers and 2 consulting veterinarians. Restructured district to enhance sales coverage, call effectiveness, and grow underdeveloped opportunities.Developed Hill’s Direct Distribution/sales team in Hawaii and refocused efforts to regain market share and distribution. Work directly with delivery and supply partners to drive stronger customer service and customer fulfillment improvements.
  • Rémy Cointreau
    Area Manager
    Rémy Cointreau 1991 - 1997
    Paris, Île-De-France, Fr
  • Gallo
    District Manager
    Gallo 1988 - 1991
    Modesto, California, Us
  • Sigma Phi Epsilon
    Regional Director
    Sigma Phi Epsilon 1987 - 1988
    Richmond, Va, Us

Clayton Baum Skills

Shopper Marketing Strategy Brand Development Management Sales Customer Insight Leadership Business Development New Business Development Market Planning Marketing Strategy Retail Integrated Marketing Business Planning Brand Management Digital Marketing Segmentation Marketing Consumer Products Analytics Marketing Management Strategic Communications Account Management Competitive Analysis Cross Functional Team Leadership Communication Marketing Research Entrepreneurship Sales Management Business Strategy Direct Marketing P&l Management Public Speaking Strategic Partnerships

Clayton Baum Education Details

  • University Of Arizona
    University Of Arizona
    Political Science

Frequently Asked Questions about Clayton Baum

What company does Clayton Baum work for?

Clayton Baum works for Ourcart

What is Clayton Baum's role at the current company?

Clayton Baum's current role is Sales and Marketing - Enhancing Strategy and Accelerating Growth - Friend to Labradors.

What is Clayton Baum's email address?

Clayton Baum's email address is cl****@****ing.com

What is Clayton Baum's direct phone number?

Clayton Baum's direct phone number is +184759*****

What schools did Clayton Baum attend?

Clayton Baum attended University Of Arizona.

What skills is Clayton Baum known for?

Clayton Baum has skills like Shopper Marketing, Strategy, Brand Development, Management, Sales, Customer Insight, Leadership, Business Development, New Business Development, Market Planning, Marketing Strategy, Retail.

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