We create extreme value for luxury, lifestyle, hospitality, and consumer brands across industries from products to services, from market leaders to startups, worldwide through brand positioning, cultural capital, strategy, messaging, pricing, and desire-creating experiences. We think in maximum differentiation, so that you can disrupt. Being seen as competency, innovation, and technology leader in what we do sets us apart and makes us trusted by the most iconic brands in the world.

We are the brand activation agency and sister company to Équité. We are also the team behind the innovative online luxury training program Équité Intelligence. https://www.equiteintelligence.com

Born in the age of AI & sustainable luxury, we are designed from the ground up to be the go-to brand development agency and content production solution. We are a digital first, full-service, extreme value creation marketing agency and production company specializing in developing, enhancing and activating brands in the travel and leisure, gaming, hospitality, transportation, technology, fashion and media and entertainment categories.

•Member of agency Presidents Council•Led complete team restructure which led to dramatically increased productivity and profitability•Led new business efforts that resulted in new retainer accounts including, Virgin Hotels, Virgin Hotel and Casino Las Vegas, Wynn Resorts, Wynn Bet, Onsemi, Coco5 Sports Drink, InBev brand Four Peaks Brewery, Sedona Tourism, Phoenix Convention & Visitors Bureau, SRP Utility, AVNET, Atari Hotels, Reserve at Red Rock Development, LIVE! Hotel and Casino Maryland & Philadelphia, Fay Financial, RAD Golf•Established procedures and quality standards for department•Managed team of over 25 creative professionals in Phoenix and Las Vegas offices•Revamped work strategies and processes to accomplish agency objectives•Spearheaded cross-functional initiatives across departments•Communications strategies•Relationship building and retention•Luxury design fluency•Recruiting and Hiring•Collaborated with departments to achieve business goals for bottom-line profits•Oversaw full teams of writers, artists, designers and project managers•Identified opportunities to improve business process flows and overall departmental productivity•Established performance goals for department and provided methods for reaching milestones•Recruited, hired and trained top candidates with eye for performance•Managed campaigns with specific focuses in order to meet customer needs and creative visions•Won Emmy Award for work as Creative Director and Commercial Director on behalf of Gila RiverResorts and Casinos Sports HQ campaign

•Respected member of Executive Management Team, executing all associated marketing activities in contribution towards global operations across 50+ countries•Oversaw and managed advertising, interactive, social, SEO, packaging, merchandising, trade shows and product development•Instrumental involvement within marketing team to re-invent and coordinate clearly defined single brand message•Transformed misled and disillusioned creative team into effective and class-leading in-house agency which has led to achievement of numerous awards•Intelligent department reorganization led to abolishment of relationships with external agencies, saving company considerable amounts of money•Developed updated packaging of all product lines and won Best of Show at Consumer Electronics Show in Las Vegas•Introduced respected 3D Illustrator to revitalize new products for their use within presentations prior to prototype, improving pre-sales of new product lines and decreased timeline between buyer commitment and delivery of final packaged product•Rejuvenated company website and marketplace pages including Amazon, BestBuy, WalMart, and Tesco which led to improving conversion rates•Developed and implemented new structure for in-house production team allowing for fabrication of much larger and more complex productions•Aligned creative teams with sales channels to support stronger creative expertise•Established procedures and quality standards for department•Oversaw full teams of writers, artists, designers and project managers•Orchestrated photo sessions by choosing photographers, stylists and cosmetic artists•Managed campaigns with specific focuses in order to meet customer needs and creative visions•Evaluated and contributed to creative team ideas and translated into actionable project plans•Developed artistic visual products while working within defined technical constraints

•Committed within Leadership Team to direct creative department and make creative staffing decisions•Formulated digital design group from inception incorporating relevant and key design and creative roles to complete fully functional team•Achieved numerous new business wins as a direct result of team construction including Kirklands Home, team RBC Golf, RBC Capital Markets Website, Helzberg Diamonds, Acceptance Insurance, Chinet Digital, Brookdale Senior living, Servpro, and Commonwealth Tobacco•Won Emmy Award for personal contributions made to work on Chinet TV commercial•Won over 100 gold Addy Awards including Best of Show, and won Brand of Year for client, RBC Royal Bank of Canada•Established procedures and quality standards for department•Revamped work strategies and processes to accomplish agency objectives•Recruited, hired and trained top candidates with eye for performance•Oversaw full teams of writers, art directors, creative directors, artists, designers and project managers

•Contributed to growth and development of business through pitching and winning multiple new accounts and projects to assistance in development of whole departments•Established procedures and quality standards for department•Key leader of agency growth from 10 employees to over 175 employees•Participated on Leadership Team to direct creative department and manage all agency creative development•Revamped work strategies and processes to accomplish agency objectives•Launched advertising and design efforts for some of largest commercial developments in US history, including $8.5 billion City Center Resort in Las Vegas•Played key, lead role in following resort property brand launches, Aria Hotel Resort Las Vegas, Mandarin Oriental Las Vegas, Vdara Hotel And Spa Resort Las Vegas, Planet Hollywood Hotel and Resort Las Vegas, Borgata Hotel and Resort Atlantic City, Water Club Hotel and Resort Atlantic City, Trump International Hotel and Resort New York and Las Vegas, Palms Fantasy Tower Hotel Las Vegas, Palms Place Condo Hotel Las Vegas, Montage Hotel Resort Laguna Beach, Beverly Hills, Park City, Galaxy Macau Hotel Resort, Nevada Cancer Institute, Agassi Preparatory School, Bank of Nevada•Launched all marketing efforts for celebrity chef restaurants including those by Wolfgang Puck, Joel Robuchon, Pierre Gagnaire, Michael Mina, Bobby Flay, Emeril Lagasse, Luke Palladino, Tom Coliccio, Jean Georges, Julian Serrano, Michael Schulson, Greg and Mark Sherry, and Kerry Simon