Clayton Kale, Pcm Email & Phone Number

Greenville, South Carolina, United States

Greenville, South Carolina

Major Projects & InitiativesWork with cross-functional team to develop business development pipeline• Lead key pillar of AMECO strategic plan• Utilize market research tools including IIR, Global Data, D&B, and other signals• Developed and implement a Real-Worth-Win screen for opportunities• Identify, enter, update, and track top-of-funnel leads in Microsoft Dynamics CRM• Work with business development team on strategy to winLeading team to integrate AI into marketing activities• Studied AI prompt engineering• Developed process for using AI in existing workflows• Testing and implementing AI in new areas as appropriate Led project team that develop a new AMECO Website • Met project deadline and budget• Chose developer through robust and proven RFP process• Managed content creation and migration• Developed and currently implementing SEO strategyImplemented SEO & SEM program leading to:• 6% growth in daily visitors (1Q 2020 vs. 2021)• 12% growth in page views • 33% growth in mobile unique visitorsDeveloped contact-free communications plan for sales team to engage clients during height of COVID-19 quarantine, including: • Personalized direct mail campaign with a "COVID-19 care package" that included hand sanitizer, grubhub gift card, branded multi-tool, and more• Personalized video greetings to clients Produced Virtual Tour Videos for Clients and Other Stakeholders• With travel and personal contact restricted, we needed a way to show AMECO's capability. We turned our standard Operations Center tour for VIPs and clients into a video

Greenville, Sc

Major Projects• Wrote and designed concept for the YMCA’s integrated 2019-2021 “For All” marketing campaign• Served as co-chair of the YMCA of Greenville’s Diversity, Inclusion, and Global Committee• Served on the Executive Leadership Team• Served on Strategic Planning Committee (2018-19)• Served as a lead on the committee implementing CRM Software transition• Served as project manager for Engage communications tool implementation• Served as project manager for building new YMCA websiteDaily operations• Develop and maintain marketing strategies for YMCA of Greenville including 5 Y Family Branches, a Y Camp, a community center, a teen program, and the SC Youth in Government program• Managed creation, production, and execution of annual campaign marketing materials• Managed and supervise staff Graphic Designer • Managed and supervised contract employees including copywriters, videographer and photographers• Managed $660,000 marketing budget• Planned and implemented an integrated digital and traditional marketing strategy which included social media, digital, search, content marketing, direct mail, print advertising, billboards, radio, streaming audio, and television campaigns• Managed and maintain marketing plans for YMCA membership and programs • Developed survey program for member and program participant feedback, including net promoter scores. • Worked with the chief operating officer on program efficiencies

Greenville, South Carolina Area

Managed social media for The Greenville Media Group's portfolio of publications and products. Posted breaking news stories.Updated stories with new information to keep developing stories up to date.Edited copy to be SEO friendly.Wrote catchy, clickable headlines (that weren't clickbait).Managed a team of 10+ freelance photographers.

Manage a team of three reporters and a photographer. Also manage a team of freelance writers and photographers. Lead brainstorming sessions to tease out new story ideas or new ways to tell everyday stories.

Assigned and edited copy for The Greenville News' weekly publication for professionals in their 20s-30s. Designed pages for the magazine.

Wrote features for The Greenville News' weekly for professionals in their 20s and 30s.

Greenville, South Carolina Area

Manage and update the Metromix Greenville website daily. Produce content such as photo essays and articles. Coordinate with a national team of producers to cross-promote local and national content.

Edited wire copy. Designed pages for the daily newspaper. Edited copy for and designed weekly entertainment tab.