Clayton Marshall Email and Phone Number

Leading the definition, development and implementation of advertising solutions and tools that will be used to drive optimized audience segmentation, forecasting, sales, trafficking and reporting of integrated advertising experiences across the global Red Bull TV digital platform. Primarily focused on build out of advertising in live events including vendor selection, SDK and API integrations, contract negotiations and operational processes.

Operational and technical lead for all digital advertising executions and ad inventory on Maker Studios off-YouTube owned and operated websites, apps and OTT experiences. - Architected the off-YouTube advertising platform to allow inventory to scale across Maker Studios branded properties and selected creator/talent apps. - Managed a bi-costal trafficking team focused on programmatic optimization and campaign delivery. - Worked closely with product and engineering to migrate all off-YouTube websites and apps to DFP. - Advised sales, branded content and legal teams on all RFPs and campaign launches. - Evaluated and implemented ad servers, programmatic partners, 3rd party tracking and rich media vendors to allow for maximum revenue potential.

Technical lead for advertising solutions across the FOX Broadcasting Co., FX Networks, FOX Sports, FOX Deportes, Big Ten Network and National Geographic Channel websites, apps and cable set-top-box VOD experiences. - Responsible for ad integrations in new product launches and ad server migrations across all FNG properties and platforms.--- Supervised and mentored a direct report on all projects.--- Worked closely with internal clients, project management and external vendors to deliver an industry leading advertising experience directly impacting the ad sales department’s $50+ million annual sales goal. --- Contributed to the 102% growth of supported platforms and distribution outlets year-over-year without additional ad tech staff.--- Developed internal workflow and served as technical lead to launch cable set-top-box VOD dynamic ad insertion across Comcast, Time Warner and Bright House Networks cable systems. --- Established development QA, pre-launch UAT, post-launch review and ongoing support processes ensuring a flawless ad experience throughout the project lifecycle.--- Served as technical and operational expert for all ad decision systems including FreeWheel, DoubleClick for Publishers, Hulu and Canoe.- Developed and launched FNG’s first dynamic ad insertion into live events for the Big Ten Network’s BTN2Go website and iOS/Android apps.--- Managed the live event ad serving via HLS stream-stitching technology for three seasons working with the Big Ten Network headquarters in Chicago and the FOX Broadcast Centers in Houston and Los Angeles.--- As a direct result of the success of the BTN2Go experience, led the digital ad serving experience in the live stream of the 2014 Super Bowl on the FoxSportsGO websites and mobile apps -- the most streamed live sporting event at the time. - Certified 20+ VAST, VPAID and MRAID vendors across FNG websites and mobile apps.--- Increased available and sellable inventory by over 50%, opening up new revenue for FNG.

Managed the day-to-day ad operations of the 75+ Sony Pictures Television international network websites across Latin America, Europe, Asia, Africa and the Middle East including campaign trafficking and optimization, inventory and pipeline management, billing, forecasting and reporting.- On-boarded first digital display and video ad serving platform for the international network websites.--- Home office lead and main ad ops resource for regional marketing and operations staff.--- Advised regions on digital best practices for sales and social media strategy. --- Served as relationship manager for external ad serving and web development vendors.- Created integrated online media campaigns for top global clients in the theatrical, automotive, electronics and CPG categories.--- Grew home office digital ad sales revenue by 50% year-over-year. --- Regularly presented digital campaign pitches to clients and agencies.--- Oversaw development of custom microsites including photo, trivia and watch-and-win contests. - Assisted with development of department budget and annual revenue forecasting.- Hired and managed MBA interns.

Oversaw implementation of media buys including order entry, commercial trafficking, preempts and make-goods.- Created international TV and online media campaigns for global clients.- Developed presentation materials and participated in sales pitch meetings with clients and agencies.- Supervised production of custom TV elements to augment media plans.--- Coordinated with clients, creative team and channels to ensure proper delivery of all elements.- Performed TV ratings research for Latin America using IBOPE Media Workstation and TGI Latina.- Hired and managed undergraduate interns.

Provided administrative and sales support to the Vice President, Executive Director and Account Executives.- Managed post-sale lifecycle for all TV ad buys. Duties included order entry, commercial trafficking via telestream, preempts and make-goods.- Created innovative sales presentations for all clients.- Identified by management as the “Go-to person for challenging tasks.”- Completed complex travel & expense reports and maintained calendars.- Maintained marketing budget and processed invoices.