The First Tee of Central Florida is a local chapter of the national The First Tee. This charitable organization uses golf as a basis for teaching 9 core values and life skills as well as the basics of golf. Our chapter was approved in October 2010 after 2 long years of organizing and fundraising.

My role at NGF is to find new ways to help the industry better communicate with consumers. Of the 27 million US golfers, we can only communicate with about 5 million of them and then not very effectively. We're going to improve on that.The National Golf Foundation, founded in 1936 and based in Jupiter, Fla., is the industry’s knowledge leader on the U.S. golf economy. As a non-profit trade association, NGF delivers independent and objective market intelligence, insights and trends to fulfill its mission: To Keep Golf Businesses Ahead of the Game. NGF 4,000 member courses, clubs, associations, media and golf-related businesses in every market segment rely on NGF research and resources to support their best decisions. For more information, visit www.ngf.org. NGF also offers select private consulting services to golf businesses looking to understand the market and their customers better. NGF offers best-in-class sales and marketing advisory capabilities supported by consumer targeting and trade/consumer database services, proprietary research, voice-of-customer/club member surveys and golf facility consulting.SpecialtiesGolf market research, sales/marketing consulting, consumer targeting, database and list services, consumer and trade insights, Voice-of-customer surveys, strategic planning, facility consulting, feasibility, operational reviews, proprietary research

Oversee all business interest including print, digital, production and operations, consumer and affiliate marketing, promotional strategies, sales, acquisitions and new business development.Overall P&L responsibility meeting company financial objectives on a consistent basisRecruit and develop management team with the right skills and motivation to increase revenue and reduce costsLead sales effort on major accounts resulting in increased revenue, trained team on consultative selling techniquesDevelop pricing programs for all products based on market conditions and company revenue goalsDevelop and implement strategic plans for multiple brandsIdentify and evaluate new revenue sources and expand and diversify customer base

Responsible for financials reporting, administration and human resources.

Overall responsibility for financial reporting.

Supervise large accounting staff for a $100 million companyResponsible for all financial, regulatory and management reportingCreated Excel based budgeting system and prepare company budgets for 50+ departmentsResponsible for providing all information to GAAP and regulatory auditors Annual state, local tax reporting and federal non-profit tax returnsOTHER ACCOMPLISHMENTSSuccessfully negotiated purchases of 4 magazine brands over the last 5 years and served as publisher with direct responsibility over one of the business unitsCreated new custom media division and secured contracts which immediately made this portion of our business profitable leading to additional opportunities to expand customer base for our existing titles Increased revenue by leading sales team and aggressively pursuing new opportunities and solidify relationships with major advertisersCreated and implemented strategies to increase website traffic through partnerships, social media, SEO/SEM and staff training to enhance website search resultsDeveloped online initiatives for global expansion through strategic partners