- Responsible for providing operational support for assigned Foodtastic banners, including Copper Branch, Pita Pit, Freshii, and Second Cup.- Working closely with the culinary team at Foodtastic to develop, test, and implement new menu items for the Copper Branch brand.- Performing regular store visits and audits to ensure brand compliance, food safety standards, overall food quality, and other requirements as determined by the Franchise Agreements.- Onboard new franchisees and store managers, including in-store training as well as on-site support during the initial week of operation.- Developing new training materials including training videos, food prep manuals, recipe sheets, and other training materials as needed.- Assisting franchisees with business needs, including managing labour and food costs, hiring practices, compiling P&L reports, analyzing sales reports for relevant patterns, and assisting with event planning for their individual locations.- Building professional relationships with external partners, including seeking out new products to introduce to the menus and retail offerings in-store. This also involves attending industry events to keep informed about new developments and products relevant to the various brands.

- Owned and operated a number of Copper Branch locations, including Brooklin, Bowmanville and Oshawa.- Maintain food and labour cost targets, as well as maintaining detailed business records to maximize profitability.- In addition to owning locations, also worked with the head office team both pre-Foodtastic acquisition as well as post-acquisition as a regional manager, responsible for operational and communications support for franchisees in Ontario.- Develop and implement local marketing strategies, including attending various local events to promote both my business as well as the brand at large.- As my location is also a flagship location for Ontario, most of the new menu testing and operational changes are tested in my location. This involved working with leadership and the culinary team from head office.

• Managed a team of 30+ people, comprised of copywriters, web designers and account managers• Increased team productivity markedly by designing and implementing new reporting tools which utilized existing data more effectively• Responsible for coaching, training, reporting on and developing teams in the Digital Fulfillment department• Conducted monthly quality audits to ensure consistent quality and to provide more effective coaching ahead of annual performance reviews• Collaborated with leadership from other departments nationally to plan and implement procedures, ensure guideline compliance and strategize• Edited and proofread copy for all copywriters• Worked alongside management to improve workplace culture• Coordinated product launches• Worked with other business units such as Sales, IT, Social Media and SEO/SEM to align goals and procedures in an effort to streamline the fulfillment process• Lead regular team meetings with Digital Fulfillment teams• Identify, report and monitor IT issues

• Creating content-rich and SEO-friendly marketing copy for small businesses across Canada, including web copy, SEM meta data and other marketing materials• Editing and contributing content for customer-facing emails sent out by our sales team• Ensuring that all copy created complies with The Canadian Code of Advertising Standards, as well as our internal quality standards• Assist and lead a number of special work initiatives, including: Lead Copywriter for the YP Promo Text project, helped to create training documents for the copywriting and clerical teams, Lead Copywriter on the new Web Squad pilot project• Content quality and productivity scores exceed company metrics• Asked to step in for senior copywriters and senior production clerks when they are unable to be in the office• My work has been used as an example of our best practices by senior copywriters and managers throughout the organization

• Completed a 5-week internship with CKNW, the second highest rated talk radio station in Vancouver, as the final requirement for the journalism program at Langara College• Generated story ideas and conducted research for “The Bill Good Show” to be used for potential on-air segments, including performing pre-interviews and writing brief scripts• Researched and compiled an extensive information package covering local impact aspects of the 2013 provincial election. This involved interviewing candidates in the Vancouver-area ridings, attending campaign events and policy research. The information gathered was then used by the station for their coverage of the election• Worked alongside senior producers and brand teams to ensure timely, accurate coverage of breaking news stories and other current events

• Nominated for the position by my peers and the program instructors• Oversaw the planning and production of the college’s annual magazine publication, which is sent to news rooms and media outlets across Canada• Worked alongside the rest of the editorial team to generate and assign story ideas, as well as to plan and design the overall theme and look of the final product• Resolved editorial, personal and creative issues throughout the production process to ensure the magazine was published on-time• Ran regular progress meetings to formally keep track of the magazine’s progress • Ensured all stories were edited to conform to Canadian Press standards

• Proposed and assigned story ideas, designed page layouts, edited stories to ensure conformity to Canadian Press style, edited photographs as necessary• Proposed, edited and wrote stories for the newspaper’s website• Put together multimedia packages including podcasts, videos and slideshows for the newspaper’s website• Reported on a variety of issues as assigned by the editors• Took photographs to submit along with the story