Christine Bates Email and Phone Number

As a digital strategist, I am responsible for the planning, development, and implementation of marketing strategies in the online world. I manage client strategies and help facilitate the creation and dissemination of content across different digital marketing channels to help our clients reach their goals.• Assist in the planning and development of a cohesive digital strategy for each client that is aligned with their digital marketing goals.• Coordinate the implementation of the digital marketing strategy between the client and development resources.• Collaborate with the client to create milestones and key performance metrics that allow us to measure our success in the digital environment.• Report and summarize the most important pieces of data to drive the decisions for the next step in the digital marketing process.

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics• Partner with email and SMS, performance marketing, and web teams to design, test, and evolve lead nurturing tactics.

• Perform market research to gain a high-level understanding of specific information and business requirements relevant to your market(s)• Engage by phone and email with key industry figures (steering committee) to finalize key themes and topics• Development of coherent, benefits-driven copy - outlining the proposed presentations and content of the program being developed• Develop a contact list of potential presenters and thought-leaders appropriate for the program being developed• Identify, recruit, and confirm senior-level speakers capable of delivering high-quality content within program needs• Working with Conference Directors to ensure that the presenters meet the requirements to participate in the conference• Liaise with speakers to ensure attendance, set up the schedule and be available to travel to the majority of events• Support the sponsorship opportunities for the events by passing off the names of potential clients to Conference Directors• Responsible for supporting Attendee Relations and Marketing to organize effective marketing promotions centered around the content