Christophe Lavoie-Cardinal Email & Phone Number

Levis, Qc, Ca

Québec, Canada

▫ Définir les orientations et les axes stratégiques du département des ventes et du marketing en fonction des objectifs d'affaires▫ Revoir la stratégie de développement des affaires et les processus de vente pour améliorer les performances de l'équipe et de l'entreprise▫ Coordonner le déploiement de projets porteurs aux ventes dans l'optique d'améliorer les performances▫ Assurer l'amélioration de l'expérience client par l'amélioration de l'infrastructure numérique de l'entreprise▫ Contribuer au développement des affaires, et veiller au développement et à l'entretien des relations avec les manufacturiers, les partenaires et les collaborateurs.

Quebec, Canada

▫ Define the orientations and strategic axes to prioritize in marketing. ▫ Collaborate in the development of the business development strategy. ▫ Define, develop and implement various promotional strategies aimed at increasing sales and participating in the achievement of business objectives through the campaigns and marketing initiatives deployed. ▫ Develop marketing plans and necessary actions to ensure the achievement of objectives. ▫ Coordinate the implementation of a new CRM (Hubspot) and participate in the connection of the various digital tools of the company. ▫ Define and supervise the various marketing initiatives resulting from the inbound marketing strategy deployed, while contributing to their realization. ▫ Ensure the improvement of the customer experience by improving the company's digital infrastructure. ▫ Coordinate media contacts and ensure that the company receives relevant and sufficient print and digital media coverage. ▫ Manage projects, internal or external, related to public relations and communications.

Quebec, Canada

Québec, Canada

Certificat, Business System Analysis

College Degree, Business Management