I am an accomplished marketing and brand strategist with over 16 years of experience, including over a decade at Africa's pre-eminent business school - the Gordon Institute of Business Science (GIBS). I hold the prestigious Chartered Marketer designation from the Marketing Association of South Africa and an Honours degree in Corporate Communication from the University of Johannesburg.As the Head of Marketing and Brand at GIBS, I spearheaded the development and execution of the organisation's comprehensive brand and marketing strategies. My leadership extends across all digital and traditional marketing platforms, where I have particular expertise in brand building and marketing strategy. Under my direction, GIBS achieved significant reputational milestones, including: being consistently named as the top brand choice according to the annual Financial Mail MBA survey; awarded the title of LinkedIn Learning Champion Winner in 2023; featured in LinkedIn’s global best practice guide in 2021, and becoming the first organisation in Africa to broadcast live video on LinkedIn in 2020.With a deep passion for building impactful brands and a proven track record of driving innovation, I am recognised as a leader in the field of marketing and regularly present on the topics of personal branding and an array of marketing-related topics.Key focus areas: brand marketing; marketing strategy; digital marketing, B2B marketing, total customer experience and data-driven marketing.