Alec Ferrell Email & Phone Number

Carrboro, North Carolina, United States

I serve as Marketing Director for Cat's Cradle, the legendary live music venue, established in Chapel Hill/Carrboro in 1969. Under the guidance of proprietor Frank Heath's unmatched stewardship, work ethic, and dedication to live music befitting his legendary venue, I help build and maintain promotional materials, communicate with artists and their.

Raleigh-Durham, North Carolina Area

Creative development and production.

Raleigh-Durham, North Carolina Area

Hillsborough, NC

Morrisville, NC

• Develops new pages, graphics, and content via SimpleFrame PHP framework for iContact’s marketing site
• Designs landing page hero graphics, iconography, page layouts and new CSS styles
• Produces and maintains HTML email templates for small-to-medium businesses using iContact’s application
• Ensures that all changes made to files follow version control procedure from branches to production deployment
• Coordinates with Marketing department shareholders to meet business goals following Agile methodologies
• Tracks project development using JIRA project management software against weekly allotment of work points

Greater New York City Area

• Spearheaded production initiatives from ideation through business analysis, development, testing and deployment
• Managed CheetahMail dynamic HTML newsletter production to ensure content integrity and delivery analytics
• Worked with Director of Product to schedule production resources across multiple sites and channels
• Communicated cross-departmentally to achieve creative solutions for projects within budget, scope and schedule
• Tracked project management and flows and product life cycles using InDesign and Daptiv collaboration software

Greater New York City Area

• Led email HTML newsletter creation for audience development, deploying 30+ daily, weekly, and seasonal titles
• Produced online content in Vignette CMS to achieve editorial, merchandising and marketing goals
• Converted PSD templates into HTML pages using HomeSite for microsites, articles, recipes and galleries
• Fine-tuned and deployed CSS, XML and JavaScript files for custom seasonal and third-party microsites

Greater New York City Area

• Designed over 30 sponsored, downloadable PDF templates for editorial campaigns using InDesign
• Retouched and color-corrected images for publication using Photoshop, synchronized folder structures and FTP

Greater New York City Area

• Managed content production for national men's lifestyle magazine (700,000+ circulation)
• Produced print layouts, flowed and styled text, placed images and maintained templates via Quark QPS
• Tracked, proofed and revised content, approved files and digital bluelines prior to shipping for press

Greater New York City Area

• Executed print and web production for information systems deployment trade magazine (125,000+ circulation)
• Converted and formatted content from print magazine for web publishing using HomeSite and Vignette CMS
• Built PowerPoint presentations, microsites and AIGA submissions; developed internal and third-party banner ads

Greater New York City Area

• Served as primary full-time web producer for three major online branding and functionality redesigns
• Hand-programmed 250+ online surveys, mapping JavaScript answer variables to SQL backend via Access
• Delivered identity, branding and content approaches to achieve business development goals
• Oversaw automated system of mass email creation and delivery to over 250,000 subscribers

Greater New York City Area

• Brought all web site production in-house from third-party vendor, saving $25,000 per month in outsourcing costs
• Helped establish the New Media department, handling all web presence full-time for Christie's worldwide
• Designed and coded online galleries corresponding to collections valued at over $250 million