Alec Ferrell Email & Phone Number

Carrboro, North Carolina, United States

I serve as Marketing Director for Cat's Cradle, the legendary live music venue, established in Chapel Hill/Carrboro in 1969. Under the guidance of proprietor Frank Heath's unmatched stewardship, work ethic, and dedication to live music befitting his legendary venue, I help build and maintain promotional materials, communicate with artists and their hardworking booking and management teams, and do my best to help bring musicians and audiences together for the greatest show anyone has ever had – or seen. Be well, rock on!https://catscradle.com/events/

Raleigh-Durham, North Carolina Area

Creative development and production.

Raleigh-Durham, North Carolina Area

Hillsborough, Nc

Morrisville, Nc

• Develops new pages, graphics, and content via SimpleFrame PHP framework for iContact’s marketing site• Designs landing page hero graphics, iconography, page layouts and new CSS styles• Produces and maintains HTML email templates for small-to-medium businesses using iContact’s application• Ensures that all changes made to files follow version control procedure from branches to production deployment• Coordinates with Marketing department shareholders to meet business goals following Agile methodologies• Tracks project development using JIRA project management software against weekly allotment of work points

Greater New York City Area

• Spearheaded production initiatives from ideation through business analysis, development, testing and deployment• Managed CheetahMail dynamic HTML newsletter production to ensure content integrity and delivery analytics• Worked with Director of Product to schedule production resources across multiple sites and channels• Communicated cross-departmentally to achieve creative solutions for projects within budget, scope and schedule• Tracked project management and flows and product life cycles using InDesign and Daptiv collaboration software

Greater New York City Area

• Led email HTML newsletter creation for audience development, deploying 30+ daily, weekly, and seasonal titles• Produced online content in Vignette CMS to achieve editorial, merchandising and marketing goals• Converted PSD templates into HTML pages using HomeSite for microsites, articles, recipes and galleries• Fine-tuned and deployed CSS, XML and JavaScript files for custom seasonal and third-party microsites

Greater New York City Area

• Designed over 30 sponsored, downloadable PDF templates for editorial campaigns using InDesign• Retouched and color-corrected images for publication using Photoshop, synchronized folder structures and FTP

Greater New York City Area

• Managed content production for national men's lifestyle magazine (700,000+ circulation)• Produced print layouts, flowed and styled text, placed images and maintained templates via Quark QPS• Tracked, proofed and revised content, approved files and digital bluelines prior to shipping for press

Greater New York City Area

• Executed print and web production for information systems deployment trade magazine (125,000+ circulation)• Converted and formatted content from print magazine for web publishing using HomeSite and Vignette CMS• Built PowerPoint presentations, microsites and AIGA submissions; developed internal and third-party banner ads

Greater New York City Area

• Served as primary full-time web producer for three major online branding and functionality redesigns• Hand-programmed 250+ online surveys, mapping JavaScript answer variables to SQL backend via Access• Delivered identity, branding and content approaches to achieve business development goals• Oversaw automated system of mass email creation and delivery to over 250,000 subscribers

Greater New York City Area

• Brought all web site production in-house from third-party vendor, saving $25,000 per month in outsourcing costs• Helped establish the New Media department, handling all web presence full-time for Christie's worldwide• Designed and coded online galleries corresponding to collections valued at over $250 million