Cleber Rossini Email & Phone Number

São Paulo, Brasil

• Leadership of 60 employees (8 leaders and 52 individual contributors, including internal and external team members) in the Technical Assistance and Commercial areas, reporting to the Marketing Director and CEO.
• Restructured the Trade Marketing area and established the Commercial Intelligence area, focusing on team development, process optimization, and increasing operational efficiency.Sales:
• Restructured the Sales area, revitalizing the customer base and aligning it with the company's needs, resulting in significant improvements in commercial results.
• Responsible for developing the commercial strategy, budget control, and managing performance KPIs for the team, brands, products, and customer portfolio.
• Cultivated a client portfolio of 1,300 stores across Brazil, following guidelines to increase market share and profitability of sales.
• Developed a training calendar for the internal team in SPIN Selling.

São Paulo E Região, Brasil

• Managed a team of 12 people and a customer service partner with 6 members, responsible for a budget of BRL 3 million and inventory worth BRL 5 million, reporting to the Director of Operations.
• Restructured the after-sales area to cater to premium brands such as Caloi and Cannondale, requiring a more sophisticated approach with customers.
• Redesigned the customer service process, reducing response time from 20 to 5 days, aligning with the expectations of demanding consumers.
• Developed reports to monitor product quality, identify issues, and implement effective data-driven solutions.
• Gained recognition for the company by receiving 5 "Reclame Aqui" awards as the best company in the segment, transforming Caloi into a reference for customer service.
• Collaborated with startups through AceCortex, coordinating an innovation project to implement an agile culture, establishing problem-solving processes in squads and promoting collaboration among cross-functional teams.

São Paulo, Brazil

• Structured and managed the Industrialization Engineering area, reporting to the Operations Director, with the goal of supporting the factory in technological evolution.
• Supervised testing schedules for new product launches.
• Verified prototypes against the bill of materials (B.O.M) and created the B.O.M, including production versions and functionality tests in SAP.
• Scheduled and executed try-outs and pilot batches, ensuring the functionality of new products through testing and adjustments before large-scale production.
• Introduced new processes, such as aluminum brazing and Flat Welding technologies, and Walter Slide adhesive bonding.
• Responsible for inventory and transfer of equipment during the acquisition by Dorel Sports and the closure of the Atibaia factory.

Atibaia - SP

• Responsible for the development of Caloi products and the implementation of OEM product development (Decathlon and Centauro).
• Lead the product development team, coordinating all launches and involved in development from conception to industrialization, focusing on quality and cost.
• Worked on various product lines, from children's to high-performance products, contributing to a 43% growth in 2011.
• Developed international relationships with major component brands and suppliers in Asia, including China, Hong Kong, and Taiwan.
• Participated in international trade shows in the USA, China, and Germany.
• Implemented the Engineering module of SAP, structuring products and creating technical lists for cost approval, material sourcing, and production.

Itatiba - SP

• Higher Education Professor - Mechanical Engineering.
• Course on computer-aided manufacturing processes.
• Advanced concepts on CNC machines and mechanical machining and forming.

Jaguarriúna, SP

• Development of products and manufacturing processes for switch disconnector switches.
• Implementation of laser and plasma cutting processes.
• Standardization of engineering and quality to adapt products to the new processes.
• Project management for product development.
• Qualification and development of suppliers, including international partnerships.
• Involvement in bids and supply for major companies (Siemens, Camargo Corrêa, ABB).

Mogi Guaçu - SP

• Setup of CNC machines, such as milling machines, lathes, drills, saws, and grinders, for the production of automotive components, including engine blocks, ring carriers, and camshafts.
• Creation of samples for new automotive projects, contributing to product industrialization and development.
• Management of a team of 12 people in the factory, ensuring operational efficiency.

Master Of Business Administration - Mba, Strategic Management

Master Of Business Administration - Mba, Project Management

Mechanical Engineering, Engineering

Mechanical Technician, Mechanical