Clémence Copie Email & Phone Number

Zurich, Switzerland

Zurich, Switzerland

Annecy, Auvergne-Rhône-Alpes, France

• Deliver Brand and Category vision for the Men’s Apparel Range achieving +42% in sales and +25% in productivity (FY21 vs FY20)• Define and monitor the Global Range Plan by Distribution Channel, Sales, Productivity, Model and Article Count, Refreshment Rates, Pricing and Expected Margin generating 40m euros annually achieving +42% in sales and +25% in productivity through 15% range optimization • Drive the Global Brand Buy for the category with Supply & Operations and Regional Teams working in close collaboration throughout this Business Plan Process to gain product and market feedback improving forecast accuracy from 40 to 60% and lower inventory levels• Recommend Directed Assortments to Global Strategic Accounts (Intersport, Zalando, XXL, Amazon) working in close collaboration to achieve budget ambitions with +9% KA sales on 2021 orders and DTC channels• Improved Range Commonality between DTC and B2B channels by increasing range overlap +5pts• Brief Product and Colour teams to guide seasonal colour application backed with Forecasts to support Product Renewal Rates; Colour Drops, capsules and exclusives to drive consumer assortments in the right channels with phasing in and out of products• Analyse historical and market data; competitive landscape and current trends to identify invest and divest areas • Track weekly/monthly sales and product ranking and propose appropriate action to take • Partner with Brand Marketing and DTC Consumer Experience teams to define and build appropriate tools and content for all consumer touch points and reinforce visual merchandising impact of the range with focus on high revenue In-Store 'Destinations' achieving 3600 EUR/SQM on Men's Running Shorts and digital assortments (FW19 Layering Campaign which achieved 7% Click Rate and 2,9% Conversion Rate)• Build and budget Commercial and Showroom Sample Sets alongside Virtual Sampling solutions

Annecy, Rhône-Alpes, France

• Build and deploy Global Commercial Omnichannel strategy and targets across 3 regions (EMEA, Americas and Asia) and 25 markets generating 170m€ annually• Rationalize distribution network through Channel Tiering and Selective Distribution Policy implementation over-achieving goal to reach 48% share of Premium Partners vs Total Field Sales by 20pts• Expand sales and profitability for offline channels across EMEA with focus on Wholesale Key Accounts collaboration with customers such as Intersport, XXL, Hervis, REI or ALPEN achieving +26% growth with 66% orderbook conversion (SS21 vs SS20) and 2pts improvement in profitability• Integrated Global Strategic Accounts to Business Calendar Process by implementing mid to long-term budget building and monitoring through Joint Business Plans; sales data tracking and anticipating product; assortment planning and SMU programs • Successfully implemented a space management program for Specialty Network resulting in +15% improvement in sell-through and over 2500€ in SQM productivity (up from 1500€) • Harmonize price and promotion strategy across all channels; validate range architecture to ensure market, channel and account needs are met • Contributed to 1m€ reduction in Samples Costs in achieving a budget of 2% of sales • Coordinate with product, merchandising and marketing teams the creation of product assets for a 360 degree Omnichannel activation (SS20 Hydration Campaign generated +37% in eCom sales and +90% retail sales in 1st week alone with Hydration Bags Destination module generating highest SQM revenue of 4200 EUR)• Provided GTM organisations with tools, training and support from sell-in to sell-out to achieve category objectives • Supervised implementation of commercial initiatives in countries and monitor sales and brand equity

Milton Keynes

• Identify market opportunities through consumer research and build brand equity for the Pearl Izumi brand in the UK • Build pricing and budget (seasonal demand forecasts), manage future orders and ensure on-time delivery (₤2M budget) • Monitor sales and profits across the range and drive through promotions (₤3M turnover with 15% growth YOY) • Manage a network of 100 dealers with space management program supported by assortment recommendations, in-store POP and integration onto Shopatron online order management platform• Create, edit and maintain content for Pearlizumi.co.uk using Magento eCommerce platform • Implement global marketing strategy and brand initiatives according to region-specific needs, overseeing digital marketing initiatives: newsletter publications and landing pages creation, Google Ad campaigns and social media posts)• Drive and align all marketing initiatives, advertising campaigns and events presence, social media actions and build brand recognition through Press Relations, sponsorship and implementation of Brand Ambassador Program • Edit artwork and text to ensure designs and messages follow brand guidelines • Coach and lead 2 junior brand managers for all third party clothing brands • Participate in product review sessions and actively test fabric and overall product performance in meeting consumer expectations • Present to and train sales, press and retail partners on new collections and product innovations• Integrate new brands into portfolio such as Shimano Clothing and Compressport

Guildford, United Kingdom

• Manage a ₤5M OTB budget generating ₤11M turnover with over 9000 SKUs across 60 brands• Reviewing product range and price structure for ski and running hardgoods categories• Negotiation of prices, payment and delivery terms with suppliers• Purchasing and implementing distribution strategy across 20 stores (Running Footwear across 5 stores)• Editing text and updating product information in catalogue and website • Supervising merchandising and stock inventory in store through planogram creation and re-distribution process• Creation of training manuals and training of in store staff • Monitoring sales performance and profitability • Organizing and running of the ski department at the London Metro Ski Show

High Street Kensington

• Providing ski boot fittings, running gait analysis• Recommending appropriate footwear and building customized insoles • Informing customers with skis, snowboards, hiking, climbing or running product selection

Detroit, Michigan

Internship mission to extend a European Sales Forecast and Business Plan database (SAP) to the U.S. market • Setting up and updating of sales forecasts and business plans • Creating a strategic plan and marketing analysis of the U.S. car industry and training U.S. Sales Team on use and maintenance of SAP database

Msc, International Business

Activities and Societies: Dissertation topic: "An investigation into the sports appareil and footwear industry in China: The quest.

Msc, International Business, Accredited Equis, Aacsb And Association Of Mbas

Bachelor Of Science (Bsc), International Business

Activities and Societies: Organised a 1200 persons music concert ‘Eskapad’ for Amnesty International: Created and negotiated sponsorships.