Graduated in Advertising, I began my career focusing on creation and branding, a foundation that provided me with a solid understanding of brand dynamics. This initial path was fundamental for my evolution into more analytical and strategic roles.I had the honor of actively participating in the construction and launch of Brazil's first InsureTech, Youse. This experience qualified me to evolve into the role of marketing specialist in the Youse Friends loyalty program, where my data analysis skills began to stand out.As a data scientist and Product Owner, I managed the Youse Friends program, using in-depth analyses to drive loyalty and engagement strategies. The successful outcomes of this program opened the door for me to lead the Youse Trips project, a pioneering telemetry initiative aimed at promoting safer and more efficient driving. This project incorporated gamification to engage users, combining software and hardware development in an innovative way.At Caixa Seguradora, I explored further the frontiers of data science by participating in a project mapping behavioral patterns using data from multiple sources through a Data Management Platform (DMP). This challenging project allowed me to apply advanced segmentation and data enrichment techniques, resulting in significant performance gains.Throughout my career, I have demonstrated my ability to integrate creativity, data analysis, and strategy to launch and manage products that align with consumer needs. My interest in data analysis and my passion for artificial intelligence and machine learning have allowed me to diversify my knowledge and continually seek to learn more. As a data scientist driven by innovation in marketing and technology, I continue to seek opportunities to use my experience in designing solutions that transform complex challenges into market successes.Recently, I founded Microagency IA, a company specialized in data solutions for both micro audiences and big data. Our focus is on optimizing data collection, providing quantitative and qualitative analyses tailored to each client's objectives. With a range of customized solutions, we ensure efficient and targeted data collection and analysis. The name "Microagency" reflects our microservices-focused approach, offering personalized digital marketing solutions. We leverage artificial intelligence and cloud computing to enhance our solutions, ensuring innovation and efficiency in all our strategies.