Senior Digital Portfolio Manager
CurrentSuccessfully designed, built, and launched a digital customer engagement platform for a billion-dollar regional loyalty program targeting high net worth (HNW) shoppers.Established the first product team in the organization, and set up systems and Standard Operating Procedures (SOPs) based on Agile principles for continuous product improvement and digital operations.Developed and executed a digital product roadmap that enables hyper-personalised campaigns for HNW shoppers, automated low-value tasks, and created personalised user experiences online and offline.