Clément Neel Email & Phone Number

France

Bordeaux, Nouvelle-Aquitaine, France

Conception, gestion de production, branding et go to market de jeux d'enquêtes :- "Le Tueur au Tarot"- "Ciao Bella"- "La Bête de Beaurecueil"- "La Grande Illusion"https://detectivebox.com/ Management et coordination d'une équipe produit de 10+ personnes : chefs de produit, game designers, développeurs web, directeur artistique, graphistes...)POSITIONNEMENT & CONCEPTION• Définition du positionnement et du bon suivi du cahier des charges établi pour chaque enquête• Création et conception de jeux d'enquêtes en collaboration avec des game designers et scénaristesGESTION DE PRODUCTION• Assurer le bon suivi des phases de développement des jeux (alpha, beta, proto…) dans les délais et budgets définis et s'assurer du bon niveau qualité attendu par les joueurs• Suivre la phase de prototypage et de mass production avec le fournisseur pour pour maximiser l'immersion et la qualité du produit physique• Gestion du développement de l'interface de jeu digitale avec des développeurs web et production des contenus média (photos, audios et vidéos) avec l'aide d'agences de production audiovisuelleBRANDING & GO TO MARKET• Définir et créer l’identité visuelle et le branding (nom, logo, key art, trailer…) de chaque enquête pour qu’elle soit reconnaissable et attractive pour nos joueurs• Créer les éléments nécessaires au go to market (fiche produit, packshots, messages marketing, assets de communication, partenariats…) pour permettre aux équipes marketing de préparer au mieux les lancements et maximiser les ventes.OPTIMISATION & STRATEGIE LONG TERME• Définition et intégration d'un système de tracking complet des sessions de jeu• Amélioration constante des jeux d'enquêtes back catalogue après leur sortie en tenant compte des retours de nos joueurs (données qualitatives et quantitatives)• Réflexions stratégiques long terme : localisation des enquêtes, internationalisation, amélioration constante des process et du produit, recherche de nouveaux relais de croissance…

Bordeaux, Nouvelle-Aquitaine, France

Marketing lead of an unannounced cross platform Free-to-play PvP game.Build the brand, drive marketing strategy, develop the go to market, prepare the public announcement and successive launch phases.• Brand strategy: Build the brand and announcement strategy including game positioning, consumer insights, situational analysis, and competitive insights.• Project Management: Lead the live phases set up on PC and mobile (assets creation, targeting, media campaign follows up, Discord animation…) • Collaboration: Work in conjunction with the rest of the Core team and global teams to manage the recruitment campaigns. • Analytics: Analyze and report on campaign effectiveness leading to launch. Provide recommendations on game content and communication tactics based on consumer insights and competitors’ analysis. • Manage Creative Development: Brief and manage agencies to deliver best in class creative executions.

Région De Paris, France

In charge of the Marketing strategy for Rainbow Six Siege in Europe, Middle-East and Asia.(GAAS PvP game released in 2016 with 80M players)Define the marketing strategy & produce communication assets:- Acquisition strategy thanks to Free weekends and brand campaigns 360° (+30M players in 2 years)- Retention strategy to maximise playtime with recurrent in-game content release & additional services production (onboarding content, SquadFinder, Game to Web services...)- Monetization strategy to support microtransaction and in-game revenues (social media push, clustering and lifecycle strategy)- Communication assets production and maximization (packaging, store page, live action commercials, gameplay trailers, key art, social media content- Manage owned communication channels (web site, CRM and social media pages)Operate, monitor and optimize marketing strategy deployment in local markets:- Local teams collaboration, sharing of global strategy and marketing tools for local strategies development (Europe, MENA, Asia, Oceania)- Centralized media strategy definition and deploiement in the local marketsManage internal and external stakeholders: Production studio, NCSA HQ, support internal teams, external agencies, partners, first parties...

Paris Area, France

Franchises : DC Comics, Harry Potter/Fantastic Beasts, LEGODivisions : Cinema, Video, Trade, TV, Games, Consumer Products, Digital, Event• Franchise planning & performance : long term strategic marketing plans, financial monitoring and internal tools creation and development (pitch decks, sales sheets…).• Brand & Franchise management : Interface and relationship between Harry Potter EAMEA divisions, DC in the US, all the Warner France divisions as well as the strategic franchises partners (Urban Comics, Gallimard et LEGO).• Key initiatives & projects : Pitch new promotional partners and retailers for important transmedia and cross-categories franchises operations.

Paris Area, France

MOVIES : (Fantastic Beasts, Tarzan, War Dogs, Suicide Squad, Storks, Mr Wolff, Elvis & Nixon…)• Set up the strategic marketing launch plan of Warner Bros. new releases and video products developments• Market entry presentations, strategic objectives and P&L.• Create and follow the media campaign (TV, press, radio, digital).• Creative agencies briefings and follow the marketing assets.• Follow and monitor the sales figures according to sales forecast

Issy-Les-Moulineaux

• Manage the promotional special operations with the content editors and the advertising department.• Build media partnerships to make available and broadcast France TV contents on internet.• Take part in the advertising and events offers construction on France TV contents (ex: Rio Olympics Games, Roland Garros, Tour de France, 6 Nations, Victroire de la Musique).• Monitor the advertising campaigns and share information with the advertising department.

Paris

CLIENTS : CANAL+ & Orangina• Take part in the strategic recommendations reflection and writing.• Manage the 360° global campaigns (TV, display, press, radio, digital, stunt).• Build the creation presentations and the strategic reflections.• Follow the customer relationship on the budgets : operational, logistics and legal.

Villupuram Area, India

• Audit the performance of field agents in the 35 branches of the microfinance institute located in South of India (State of Tamil Nadu). • Set up a performance evaluation model on the subject “Product cost vs. Performance analysis”. • Write a report giving keys to increase the branches performance.

Master 2 (M2), Marketing & Stratégie - Parcours Communication Marketing, Mention Bien

Master 1, Marketing & Stratégie, Mention Bien

Licence D'Economie Et De Gestion, Mention Assez Bien

Degead 2

Licence 1 D'Economie Et Gestion, Mention Bien

Baccalauréat, Scientifique