La Fete Wine Co is a luxury wine producer from St Tropez, in the heart of the Cotes de Provence region. The wine is geared towards poly-ethnic and poly-cultural consumers who have a shared thirst for life, destination travel, food, and wine. The brand champions an inclusive and open mindset with consumers and business partners alike.

An Illinois gaming company & top slot machine operatorLeading the development and implementation of the organization's sales growth strategy- Developed and deployed fully integrated digital marketing strategy (content management, strategic SEO & SEM execution, and coordinated social media messaging)- Realigned sales/marketing team to ensure focus on nurturing, retaining, and growing our loyal customer base- Reengineered player marketing strategy around most influential… Show more An Illinois gaming company & top slot machine operatorLeading the development and implementation of the organization's sales growth strategy- Developed and deployed fully integrated digital marketing strategy (content management, strategic SEO & SEM execution, and coordinated social media messaging)- Realigned sales/marketing team to ensure focus on nurturing, retaining, and growing our loyal customer base- Reengineered player marketing strategy around most influential touchpoints, increasing player loyalty and engagement and sweepstakes participation Show less

- Full P&L ownership for Gobal Powerhouse brands representing $400MM NSV, from strategic vision to annual planning process- Developed new growth platforms on challenged and declining businesses, reversing 3 years of share losses in Vodka via a straightforward and focused go-to-market strategy- Led IAT team through brand repositioning work, developing a multi-year, purpose-driven campaign resulting in $1.6MM raised for hurricane rebuilding efforts in its inaugural year

- Integrated Commercial thinking into all stages of Brand & Activation planning process (Pre-planning, Situation Assessment, Brand/Activation Plan development)- Refined the company’s annual Commercial Plan to align brand priorities and business agenda across the full portfolio - Led cross-functional teams across sales, marketing, supply chain & finance through inventory management, demand forecasting and allocation management for the total organization - Generated $1.4MM in new NSV… Show more - Integrated Commercial thinking into all stages of Brand & Activation planning process (Pre-planning, Situation Assessment, Brand/Activation Plan development)- Refined the company’s annual Commercial Plan to align brand priorities and business agenda across the full portfolio - Led cross-functional teams across sales, marketing, supply chain & finance through inventory management, demand forecasting and allocation management for the total organization - Generated $1.4MM in new NSV by rebranding stranded inventories as “Rare & Limited” treasure hunt items Show less

Transformed under-performing business unit into a consistent market leaderLed and mentored a team of 15 Sales and Field Marketing direct reportsMaximized sales levers (pricing, promotion, KPIs) in a chain-dominated marketSupplier of choice status with Distributor leadershipMaintained exceptional trade relations with top owners and operators to ensure preferred supplier status with the trade