• Media relations- draft news releases, media plans and other written media materials; - respond to media and public enquiries in a timely fashion;- coordinate media interviews and prepare CFI spokespeople;- develop and maintain productive working relationships with a network of media relations personnel in institutions, government and other related organizations.• Social media - develop content for the CFI’s digital channels (Twitter, LinkedIn and Facebook);- stay up-to-date on social media industry standards;- make recommendations for the implementation of new tools and tactics;- monitor and report on social media metrics to assess the effectiveness of media relations and social media activities.

- develop and implement recruitment strategies;- conduct market analyses and design marketing campaigns and promotional tools;- organize international missions;- budget planning and simulations;- post-secondary collaborations (ACUFC, Avantage Ontario);- negotiate and supervise collaborations agreements.

- trips within Canada and abroad to support the Liaison Office’s mandate to promote Laurentian University’s programs and services;- design a wide range of marketing tools (flyers, brochures, handbooks, banners) aiming to promote Laurentian University to various clienteles;- collaborate with the Digital Strategy Department to ensure that relevant sections of Laurentian University’s website are kept up to date and help to maintain the university’s presence in social media;- collaborate with the Office of Admissions regarding admission and application processes for international students (undergraduate, graduate, full-time, part-time);- organize and coordinate recruitment campaigns;- leadership, consultation and wide knowledge of international education systems, including recruitment, admission and growth opportunities;- support upper management in developing, negotiating and implementing collaboration agreements between international institutions of higher learning.

Office of Francophone Affairs• Communications- wrote the French language component of UL’s first bi-annual communications plan;- created UL’s first social media specifically for Francophones (@ULaurentienne);- created UL’s first portal specifically for Francophones (laurentienne.ca/francophonie)- organize special events (press conferences, book launches, inaugurations);- ensure relations with Francophone media and brief management team members for interviews;- write press releases, briefing notes, Q&A, communications strategies and speeches for UL’s president and executives.• International Development- participate in various exploratory missions and official events in Cameroun, Gabon, Morocco, Senegal, Algeria, Ivory Coast, France and Tunisia;- create promotional tools specifically for international Francophone markets in collaboration with the Liaison, Marketing and Laurentian International offices;- helped to prepare a request for funding presented to Foreign Affairs, Trade and Development Canada in collaboration with the Goodman School of Mines;- helped to write a market study for African countries (Groupe Nurho);- member of the Avantage Ontario consortium’s Marketing and Communications committee.• Operations of the Francophone Affairs Office- write requests for grants, additional funds, MTCU funding;- write ad hoc funding requests;- organize back-to-school cultural events and Francophonie Month at UL;- represent UL in community events and committees (sectoral tables, St-Jean Day committee)- prepare candidate files for Francophone recognition awards (ACFO among others).

• Strategic Development- write letters and strategic documents;- manage and prepare candidate files for various recognition awards (several awards won, such as Colleges Ontario’s Lifetime Achievement Award);- work with various community committees;- support regional initiatives (special events);- spokesperson on occasion for Collège Boréal (Cinefest, La Slague)• Communications- write and distribute press releases;- manage distribution lists (by language, sector and region);- publish in regional blogs and community calendars;- update Collège Boréal’s website (press release section and others);- media relations for Boréal’s seven campuses in Ontario;- organize press conferences;- speech writing (for the president, vice-presidents and board members);- support marketing activities (propose slogans, proofreading).