• Created and managed Facebook, Google, Twitter and Apple campaigns for several countries • Found new ways to target users, using lookalike audiences based on events in order to meet marketing ROI goals• Managed country budgets across different platforms looking for the best possible split• Provided feedback to creative team in order to constantly test and improve ads performance

• Created and managed Facebook, Instagram, Twitter and SEM campaigns• Implemented iOS, Android and Web campaigns for new user acquisition and retargeting• Performed analysis and presented results using SQL, Google Script, Google DataStudio and Excel• Managed and supervised relations with external marketing agencies• Coordinated work with graphic design team for creation and optimisation of advertising material

• Created and managed Facebook, Instagram and Google AdWords campaigns • Defined long-term marketing strategy with focus on sustainable user acquisition• Set up and implemented excel tools for performance analysis and optimisation

Developed the business plan of the start-up VisualAD, active in social media analytics, as part of the EADA MIM final project:• Explored opportunities in specific markets to understand the needs the product fulfils (the product has now a clear target customer and positioning)• Performed revenues & costs build-up, break-even analysis and investment plan (clear cash-flow needs, company’s value identified and goal to reach in terms of number of clients)• Created the revenue model and go-to-market strategy (complete marketing mix and unique way to get to the final customers)• Identified the key talents needed for the company

• Performed profitability analyses of business units with regard to sales, costs and margins (8 different BU)• Consolidated accounts for the parent company and reported to the Group Controlling Manager• Implemented group cost control methods both with regard to fixed and variable costs (I actively managed 15 reports in order for every Area Manager to have precise details regarding any cost item)• Conducted analyses of the increase in the logistics partners’ mark-up fees (I avoided 30% higher fees during negotiations thanks to the research performed)• Monitored exchange rates and their impact on profitability on a daily basis• Supported treasury management operations: recording cash advances, expenses, reminder breakouts, payment procedures and automatic transfers